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I attended Number 11 School, in the Second Ward, perhaps the closest school to the Passic movie district including the Montauk Theater. Now, this is the 1950’s, I am talking about. In the middle of one block of Monroe Street near Myrtle Avenue was a gas station with a tall billboard facing #11’s playground. I will not go so far as to say that every ad on that billboard advertised a movie to us kids, but I only remember movie advertisements in that super spot for movie advertisements. Whoever in the movie industry placed those ads there was an advertising genius. Errol Flynn, saber in hand, dressed and posed as a dashing pirate comes to mind.
I grew up in Passaic in the 1950s and at that time we had five thriving movie theaters: the central theater district had the
Capitol, Central, Lincoln, and Montauk, while the Palace was in Dundee. Movies changed weekly. Two new movies a week. With
one admission you could stay as long as you liked. I went every
Saturday. Most memorable movie at the Montauk was, in 3D, The
Charge at Feather River (or something like that). More about
the great days in Passaic at