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Every theater that was purchased by the Martina Chain,was downgraded into a secondary show house and eventually closed as a result of poor management.
In the late 40’s when the Century theatre was remodeled, it became 2 theatres. The Paramount theatre’s entrance was on Clinton Ave. North and Century theatre’s entrance on Mortimer St. I recall attending the grand opening of the Paramount theatre and seeing the first muscial film projected in Vista Vision. It’s clearity was impressive but not as wide screen as Cinemascope.
Does anyone remember when a temporary screen was transported into the Palace to screen a 3 projection movie called Cinerama. The Screen was huge and extended beyond both sides of the stage. The movie was a spectacular but was only shown for approximately a month. It was outstanding for its time and dwarfed Cinemascope movies of that era.
I recall seeing “Rock Around the Clock” in 1956 at the Lowe’s. The movie caused a small riot in the theater when Bill Haley and his group playing the movie’s theme song by the same name. Rochester police were called to bring the audience into control.