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No the auditorium portion was demolished. A performing arts center is to be incorporated into the new structure with entrance through the original Loew’s lobby area.
Nov 30, 2016:
NEW ROCHELLE – Construction will begin next week on the centerpiece of the city’s $4 billion development plan as officials continue to look for ways to reshape the downtown, including ideas for a new library and more high-rises.
A $120 million, 28-story mixed-use building at 587 Main St. will be located at the site of the historic former Loews Theater. It will include 280 apartments — 28 of which will be affordable spaces — a 10,000-square-foot entertainment space including a “black box” theater, 17,000 square feet of commercial space and a 234-space parking garage. Long Island-based firm RXR is the developer.
“This project demonstrates that the visionary downtown plan we adopted last December is working,“ New Rochelle Mayor Noam Bramson said. "It’s just one part of a larger transformation — the most ambitious in our history and the most exciting in the Hudson Valley.”
City officials approved a master development agreement in December 2014 with RDRXR, consisting of RXR and firm Renaissance Downtowns. In December 2015, the City Council passed a new zoning plan that would make a downtown overhaul possible.
RDRXR’s proposed 10-year downtown revitalization plan could add one million square feet of retail, 2.4 million square feet of office space, 1,200 hotel rooms and nearly 6,400 residential units.
“This project, along with many others, is powerful evidence that the new opportunities and potential in New Rochelle are now seen clearly by the development and investment community far and wide,“ Bramson said.
This theatre has now been demolished for retail and housing re-development. I am not sure if any of the façade was saved. More details to follow
The ROXY stage shows were “iceless” at this point. Robert Rothafel (Roxy’s nephew)was still in charge. What attempts did he make to unstill more life into the showplace? Or was it completely swept away from him by Rock Center near the end of 1959? I am sure Rock Center had no intention of keeping the ROXY going indefinitely. They were just waiting for the right time to close.
This space was quite large and remained so until closing in 1968. The marble “planter” in the center of the floor was moved down the street to the lobby of the Loews State. What happened to this piece after the State was closed in mid 1980s? Anyone know?
This space was basically unchanged when the theater closed during 1970’s. Some of the furniture may have been removed, but otherwise very well preserved.
another repeat photo, look on page 10
The Ice Colorama stage show featured a newly expanded ice stage installation.
Mezzanine seats were reserved and available in advance for this engagement. Was this policy continued?
The ocean liner Queen Mary docked at Pier 90 in New York City, bringing 1,666 war brides and their 668 children on Feb 10th, 1946.
THE YOUNG LIONS was original scheduled at the next attraction, however, instead, The ROXY was retrofitted for Cinemiracle & WINDJAMMER as its next attraction. LIONS eventually opened at the Times Sq. Paramount.
This photo belongs elsewhere. It is not the 1607 Broadway location.
Finally! I was waiting for a similar ad to appear. I always knew this was a reserved seat engagement, but many seemed to think otherwise.
dated December 14, 1959.
this photo already appears here:
This image already appears here:
Why dont you post your commments there?
This image is already posted on this site, why duplicate?
Tickets were available in advance for the performance of your choice.
I attended one of the early screenings of Fantasia during 1978 at the Music Hall. Ushers had to open up the closed off Mezzanine areas because the crowd became so large.
This is not the NYC Warner’s Theatre. This photo belongs elsewhere.
Very nice! Thank you for posting this!
Definitely Rockettes. Originally there were 32, then called Roxeyettes. After Move from ROXY Theatre to Music Hall, the line was increased to 36 because of wider stage. There were never more than 36 performing on stage at one time.Later, after Rothafel’s departure from Music Hall, the line was re-named Rockettes. The additional 10 in photo were used as substitutes as needed.