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What you say is true. The Roxy must have had huge operating expenses, and while I don’t think it ever lost money it must have been clear by 1960 that it’s days as a big moneymaker were quickly dwindling. However, I think the Roxy was doomed more by the value of its Midtown Manhattan real estate. From the time it was acquired by Rockefeller Center in the early 50s I imagine the plan was to just keep it going until the most advantageous deal could be made to capitalize on its location as Rock Ctr developed the west side of Sixth Ave. First the air rights were used for other development and then the lot was finally used for a new office building. Rock Ctr already had Radio City Music Hall and had no interest in keeping two huge movie palaces going. It probably never had a chance to survive after about 1952.
2001 played at the Grand. But maybe it had a later run at Hunt’s? Although I don’t remember the Cinestage as running anything except as first-run.
Just curious, does anyone know if the Music Hall was installed with movie projectors from the start? Or did they have to be added, and the booth windows rebuilt, after the variety format flopped? Thanks!
The Roxy was very much in existence in 1956 when the original My Fair Lady musical opened at the Mark Hellinger Theatre. And I’m sure many people who attended the Roxy had seen the Broadway musical or would later see the movie. (That’s about as close as the Roxy gets to a connection with My Fair Lady!)
Sorry if this is disappointing. The great oval rug got worn out after 20 years and millions of feet took their toll. It was replaced with regular carpet in the sometime in the 1940s.
To save any movie palace and find new use for it as a theatrical force in its community is great. Of course! BUT, the Kings is also architecturally one of the maybe 10 very finest of all of the 1000s of movie palaces ever built. This makes it a huge triumph of historic preservation and restoration. A masterpiece saved. Bravo New York and Brooklyn! This is a treasure not just for Brooklyn but for the nation.
I’m not saying those gates aren’t from the Roxy, but I’d be more convinced if they said “Rambusch” instead of Tiffany. Too bad they don’t have a photo of them in the theatre. Just saying they came from the Roxy isn’t exactly “great provenance” in and of itself.
The Paramount and the Capitol were operated by large theater chains with much greater booking clout than the Roxy, which in its last few years was basically an independent operation. It had its share of blockbuster hits but in between it had to scramble for decent titles. That’s partly why it continued to combine its films with stage shows long after the other Times Square palaces had dropped theirs.
The Roxy was demolished in the autumn of 1960. The famous Life Magazine photo of Gloria Swanson standing in the ruins of the rotunda dates from October 24, 1960.
I don’t think the Roxy was any less viable financially than the Paramount, Capitol or other large ornate movie palaces. It remained a popular theater. All of them suffered from the precipitous decline in movie attendance in the post WWII era that all film theaters did nationwide. The Roxy may have been the first to go, but the writing was on the wall for all of them, at least in terms of continuing on as they had done. If the Roxy had survived another 10 years, no doubt it would have been subdivided and whatnot as all of the other Times Square movie palaces eventually were before they disappeared altogether.
The Roxy closed in March 1960, but its fate was probably sealed much earlier when it was purchased by Rockefeller Center in 1956. They plan well into the future and I imagine their interest in owning the Roxy wasn’t for its future as a film showcase. The Roxy not only had valuable air rights that were coveted by Rockefeller Ctr, but it was also located on very valuable real estate that was adjacent to the site of the new construction that they were developing on the west side of 6th Ave.
Every theater’s status is either “Open” or “Closed” (green for open, red for closed). Then next to that is a description: “1 screen”, etc. So the Roxy’s status is correct. It says “Closed, Demolished”.
I agree that having three status categories: Closed, Open, or Demolished would be more helpful and accurate. But that’s not how the database is set up.
Hooray for the ROXY! Happy 85th anniversary! Never to be forgotten!
There’s No Business, etc… opened at the Roxy on December 17, 1954. (Thx to New York Times online archives)
Brenner is pictured here on the roof of the Roxy Theatre in 1927.
In some fairness to the folks who were around at that time, it’s important to remember that the movie palaces were seen as commercial venues, much like today’s big multiplexes. They were places to exhibit movies and make a lot of money. When the movies, and the people that watched them, moved to the suburbs, it just seemed that the movie palaces' day was done. That they were also architectural masterpieces (some of them) and venues capable of being retrofitted for a future as arts centers and community treasures was never thought of, except by a very few. It took another generation to make this discovery, by which time so many of them were gone.
Yes it’s a criminal loss. The early 1960s was s time when the past seemed immaterial and nothing mattered but the future. The loss of Pennsylvania Station and the Metropolitan Opera House followed closely on the disappearance if the Roxy. The only bright side is that these horrendous losses opened some minds and spurred some to action. Today we do have a restored Grand Central Terminal, Radio City Music Hall and a landmarked Broadway theatre district because of it. But what a heavy price to pay.
Thanks! No worries, the internet can be a very dicey place. Best wishes.
“Expires Dec 31, 1980”. If only!
I love your “on this day” comments, Tinseltoes.
Yes of course the summer movies are presented at the Ohio. My question was about the couple of movies that CAPA has also shown at the Lincoln. I was wondering if it was equipped with film projectors or digital or both.
And what a thrill to hear Mr. Carter play again. Thanks for posting this. This IS the sound of the silents. No one has ever done it better. How lucky we were to have been born in time to hear Mr. Carter play and accompany great films on so many occasions. He was the real deal – the genuine link to the sound of Hollywood’s fabulous movie palace era.
This is also a copyrighted image owned by Life Magazine. I’m not saying that it’s not nice to post these photos here. But copyrighted photos shouldn’t be represented as being in the public domain.
Public Domain? I think this under copyright by Life Magazine.
The Lincoln was included as a venue in CAPA’s Summer Movie Series one or two years. Were those movies digital presentations?