Fiesta Drive-In

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Uploaded on: May 16, 2022

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The Carlsbad Current-Argus ran this photo on March 27, 1994 as part of an “Our Town Then and Now” section. It matches the description that it ran on Aug. 10, 1948:

The picture surface or screen occupies the south side of the six-story tower, while on the north surface has been constructed the largest animated, neonized mural to be found between Los Angeles and Dallas and south of Denver. The varied lighting effect is topped off with six-foot letters on a flasher spelling “Fiesta” at the top of the tower. On either side of this display is a four-foot bursting star with colored rays. Slightly below this arrangement in different colored lighting is the four-foot lettering forming “Drive-In Theatre.” Below this line appears a 20-foot mural of the Mexican hat dance. This will be visible in daylight through a highly colored, baked enamel background. At night and when lighted, the hat dance characters will take on the multi-colored lighting of neon tubing and come to life through the animation of the neon lighting.