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theatredeluxe
theatredeluxe commented about Theatre De Luxe on Dec 7, 2004 at 2:19 am

The Theatre Deluxe, 85-86 Camden Street Lower

The Camden or Theatre De Luxe opened as a cinema in No. 85 Camden Street Lower on the 16th of December 1912, through the efforts of Maurice Elliman, a Jew who escaped the pogroms that swept Eastern Europe from the 1880s onwards. The first building was designed by Frederick Hayes, MRIAI, and built by George Squire & Co. Nothing remains of the original cinema; although doubtless it was quite compact. Squire carried out the incorporation of No. 86 into the complex in 1920, of which the richly-decorated plasterwork ceilings in the ground-floor bar and what is now the first-floor pool lounge remains. No documentary evidence of the outward appearance of this building has come to light. This second phase, according to an advert in the Irish Times opened on the 4th of September 1920, and was refitted “at an outlay of £30,000”

The theatre is an Art Deco design, along the lines of Robinson and O’Keeffe’s Carlton Cinema, with a façade adorned with geometric patterns of golden quartzite, and dark green marble encasing the ground floor walls. A short flight of white-marble-clad steps enclosed within the entrance canopy leads to the octagonal entrance lobby.

In its hey-day the cinema seated 1,395 patrons who parted with the admission fees of between 9d and 11/9d to view the 16-foot by 23-foot screen. The cinema era ended on Camden St in 1975 when the building was sold to the Irish language group Gael-Linn, who proposed to operate a theatre dedicated to Irish plays and provide for local community use. However, these plans were scrapped, as Gael Linn could not secure the necessary loan from Dublin Corporation. Instead the De-Luxe cinema became “Ricardo’s” snooker hall in 1979. Thus, what could have been a much-needed cultural boost for the city and the Irish language was lost. The De-Luxe’s little-known “claim to fame” is that the upper-room, now a night-club, was used for the rehearsal room scenes in the film The Commitments. St Peter’s church on Aungier St was also used in the film.

The importance of the building lies in its survival as one of only two Art Deco buildings in the immediate vicinity. The other comparable example is the Olympic Ballroom on Pleasants St, which once boasted a fine interior, including the Vitrolite-clad foyer. These buildings form part of the social history of the area, a reminder of an entertainment and popular-cultural age now gone, where cinemas and ballrooms were the staple entertainment diet of the pre-television era, providing glamour and romance in the depressed war-time and post-war period.

Art Deco

Art Deco was closely linked with the rise of Jazz music in the 1920s and 30s, which the dizzy geometric forms were seen to emulate. While this style was generally used in Dublin cinemas, possibly the finest, and best-preserved, example of this style is the Gas Company building on D’Olier St, where the façade is decorated polished stone veneer and metal windows.

Taken from Camden & Wexford St â€" A study of the past, A vision for the future by Mairead Ni Chonghaile. Dublin Civic Trust 2001. pp25-26