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After considerable delay, during some of which they showed movies at the White Theatre under the name Liberty Theatre Photo Plays at the White, the Liberty Theatre opened on November 27, 1917 with When a Man Sees Red.
When it reopened on June 24, 1931, the photo in the Bee shows the marquee as “Hardy’s Fresno Theatre,” with “Hardy’s” and “Theatre” in small print at the top and bottom horizontally, and “Fresno” in larger letters vertically.
A theater called the McFarland Theatre opened on September 5, 1941 in McFarland, owned by Frank Panero, and operated by his son August Panero. The streamline moderne theater building that still stands in McFarland would be appropriate to this date:
I’m not sure about a remodel, but the last day an advertisement ran in the Appeal-Democrat for the National Theatre was August 27, 1936, and the first day the State Theatre advertised was August 28, 1936 (a Friday).
The $75,000 Butte Theatre opened to the public on June 18th, 1938, after an invitation-only preview on the night of the 17th. The owners were George M. Mann and Morgan Walsh. Mad About Music starring Deanna Durbin was the first film shown. Source: The Gridley Herald, June 17, 1938.
When I was trying to find out more about this theater in 2006, it was being used for church services, but the foyer and marquee had been condemned and torn down.
There’s no doubt about the opening date of the Tower Theater. I’ve got a photocopy in front of me of the Appeal-Democrat from January 17, 1941 with the advertisement saying:
– TODAY -
DOORS OPEN AT 5:30 P.M.
The theater at First and D that burned down on January 28, 1926 was operating as the National Theatre at that time. The new Liberty Theatre “Was Built On Site of Old National At First and D” (Marysville Appeal 1/8/1927) and opened on January 11, 1927. The new National Theatre on E St., which would become the State Theatre, was under construction at the time of the new Liberty Theatre’s opening. The old Liberty Theatre on 2nd St. had its last showing on January 9, 1927.
The Tower Theatre opened at First and D on January 17, 1941. The Liberty Theatre stopped showing up in advertisements in the Appeal-Democrat some time before the opening of the Tower, and both theaters advertised with the slogan, “The Family Theatre,” so I’m guessing that the Tower was a remodel of the new Liberty. But while I can find advertisements for the opening of the Tower, I haven’t found an article on its opening.
The first film at the Tower was Gene Autrey’s Carolina Moon. They advertised 1000 seats at 20 cents.