The Future beyond the movie theater
A piece at Salon.com discusses the steps we’re taking to get closer to feature films being primarily released online.
But online distribution remains an insignificant factor in the film economy (if anything, movie theaters are thriving in the current recession), and it represents a tiny proportion of the video watched on computer screens. One could argue, in fact, that feature films and the Internet are mismatched forms of media; the former demands long stretches of undivided attention while the latter thrives on multitasking, rapid response time and brief info-bursts. When was the last time you spent 90 minutes or more sitting at your computer and looking at the same thing?
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And then there's women, who are social beings moreso than men (IMO), and will not settle for being parked on a couch for long.
If (a strong IF) movies/theaters begin to decline in favor for other activites, then Hollywood will go back and take a page from the 50s, and invent new ways to make movies bigger and brighter. Digital projection ain't it, because thanks to the end of analog broadcasting, we're now seeing it everyday for free. 3-D? Nope, because again, in a few years, you'll be able to see a 3-D film on blu-ray. IMAX? No again, because thanks to the digital version, called LIEMAX or MiniMAX, the IMAX corporation just bended over & w---ed themselves out in favor of getting rid of what works, which is large format FILM. But hey, they got a few extra dollars out of the deal.
So what will bail out the theatrical industry in the future? It's very simple folks, FILM. No, 35mm is getting it's last rites read by chains like AMC, Regal, etc... I'm talking about the one format that digital is 100+ years from trying to top. I'm talking about the format that digital Hollywood is trying to shield young moviegoers/filmmakers from. That is 70mm. People, if filmmakers began to shoot movies like "Star Trek" and "Harry Potter" in 65mm, with selected prints in 70mm, then this whole talk about 3-D this, Christie digital that would be over and done. People who've witnessed Rob Weisgerber's Super Dimension 70 format have said it is 3-D without glasses. And for 70mm or any 70mm variation to work in today's times, it can not under any circumstances be commercialized. That's part of why 3-D will eventually wear thin, and that's one of the reasons why IMAX is slowly but surely losing steam. They had a great thing with TDK's selected scenes for the format, but they had to get greedy & convert conventional screens into screens that look like a bigger version of 1.85: 1.
70mm is something that can't be put in a mall megaplex every 2 miles, but limit it to a premier theater in a downtown area. The kind of location that people will drive/commute 100 miles or more to if they really want to see said movie.
In a long awaited conclusion, if movie theaters are to survive into a the long term, the industry needs to be thinking a little more this, and less of this.