Loew's Capitol Theatre
New York, NY
May 11, 2016
Unprecedented saturation booking started May 7th, 1947
favorited this photo
This was the first time in the Greater New York-New Jersey area that a major movie opened simultaneously on Broadway and at so many neighborhood theatres. For this engagement only, the Capitol suspended stage shows…“Duel in the Sun” had its world premiere in Los Angeles the previous December to qualify for the 1946 Academy Awards. It received only two nominations (Jennifer Jones and Lillian Gish), but had no winners.
Since then, the movie’s release had been delayed by censorship problems with the Catholic Legion of Decency
and by the termination of Selznick’s longtime distribution deal with United Artists. He’d formed his own company, Selznick Releasing Organization, or S.R.O.,
initials already in the showbiz vocabulary.