Embassy 1,2,3 Theatre
New York, NY
September 9, 2016
Exclusive dual engagement opened June 16th, 1960
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Both theatres were under Walter Reade management at the time.
Was this the first time that patrons were told to come on time to a movie? Previously, all the ad would say was something like “Continuously from 10:30 AM. Come before 11:00 PM and see a whole show”