Embassy 1,2,3 Theatre

Paramount Pictures released this film and “Becket” (Loew’s State) as special hard ticket attractions offered in 70mm six-track and 35mm anamorphic reduction four-track stereophonic sound. The placement of these films for New York City, at the early part of 1964, had nothing remotely related to the forthcoming holiday season nor the the New York World Fair. “Becket” was a standard 35mm Panavison product enlarged to 70mm for specialty bookings commonly called roadshow. “Circus World” (Loew’s Capitol) was a 70mm single lens Cinerama presentation of Samuel Bronston’s company and contracted for wide general release in 35mm anamorphic optical monaural sound by Paramount Pictures. Of interest: 70mm Super Technirama is an enlargement of standard 35mm Technirama with optical rectification in positive processing producing the Cinerama projected image. For technical specifications on 35mm enlargement to 70mm, consult the second edition of the American Cinematographer Manual pages 64 to 75 section entitled Wide Screen Systems. This volume may be available through your library interloan services. By the way, a rectified for Cinerama test footage from reel 1A/1B of “Roman Empire” was projected at the Warner Cinerama (former Mark Strand) at 9:20 A.M. Thursday, February 27, 1964. A remarkable visual and sonic experience from this Ultra Panavision 70 extract. Presented for motion picture industry executives (producers and exhibitors).

“Becket” 35mm Panavision (70mm processed Panavision) “The Fall of the Roman Empire” Ultra Panavision 70 “Circus World” 35mm Technirama (Super Technirama 70) (Cinerama)

Easter and World Fair are totally wrong. I was there with the Reade Organization and Paramount Pictures booking and roll-out programs. Neither event was ever mentioned or indicated in print.