Grand opening as last of the "Loew's Big 5 Wonder Theatres" (1930)
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Taken on: May 19, 2006
Uploaded on: November 30, 2012
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Date_time: Fri Nov 30 11:40:42 -0800 2012
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Comments (2)
Note the substitution of the Pitkin for Loew’s Jersey, which was across the Hudson River in another state and usually not advertised in New York newspapers. Some historians have described the Pitkin as a “Baby Wonder Theatre” because Loew’s commissioned it after taking over the multi-theatre project from Paramount-Publix.
All of the five theatres in this ad were presenting elaborate stage revues that originated at the flagship Capitol Theatre in midtown Manhattan. Moving all that scenery, costumes, and personnel from theatre-to-theatre was a staggering expense. As the newly arrived Depression worsened, the practice was reduced to fewer theatres and eventually dropped.