Opening Day Ad for "It's A Mad Mad Mad Mad World"

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Tiny Nick DiMaggio

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Palace Theatre

Tampa, FL

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Uploaded on: March 25, 2013

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Date_time: Sun Mar 24 15:15:53 -0700 2013

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Opening Day Ad for "It's A Mad Mad Mad Mad World"

From Tampa Tribune dated May 27, 1964. Note: Cinerama logo does not appear in ad. Although equipped for single lens Cinerama the Palace instead presented this engagement in 35mm. Film was projected from the upper level booth. Two showings daily and no reserved seating.

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Nick DiMaggio
Nick DiMaggio on April 5, 2013 at 7:15 pm

Correction to my post above: Additional research shows that during the run of “It’s A Mad Mad Mad Mad World” the Palace did not have single lens Cinerama installed as yet. The installation of 70mm projectors was made directly following this engagement.

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