Regency Value Cinemas

The address for this theater is:
5230 Durand Ave
Racine, WI 53406

With the new "Marcus Cinema at the Renaissance" now open, this theatre, as of November 17, 2006, is a 'value cinema'.

Here is the website for this cinema. Phone: 262.554.1131

(Racine Journal Times, January 19, 2009)— In the midst of a deep recession, this county’s only budget theater, Regency Cinema, will close in April.

Marcus Theatres Corp. spokesman Carlo Petrick confirmed Monday morning that the budget theater at 5230 Durand Ave. on the fringe of Regency Mall will close when its lease ends in mid-April.

Regency Cinema became a budget theater in November 2006 when the 13-screen Marcus Cinema at the Renaissance opened in Renaissance Business Park.

Asked if the eight-screen Regency has not fared well as a budget cinema, Petrick replied, “It’s a very old theater location and does not have all the amenities of a new theater.” Also, Marcus has the Renaissance to fill that need, he added.

Regency Cinema has no future as a cinema and may be razed, Regency Mall Manager Curt Pruitt said Monday. “We are not seeking another theater operator,” he said.

“We’re exploring razing the building, and Marcus is working with us to make that happen,” but no final decision has been made, Pruitt said.

One option is to demolish the building to make a “totally clean slate to work with as we market that land,” he said.

If the mall’s owners, CBL & Associates Properties, keep the building, the sloped floors would be leveled for another use.

“The value cinema has not made money for Marcus,” Pruitt said.

The theater’s manager could not immediately be reached for comment. But Bob Tapp, 50, an assistant manager who has worked there for 20 years, said he thought the local movie-going population was never fully aware that the Regency had become a “value” cinema. He often met people who expressed surprise when they learned that.

Some, after hearing the theater will close, are somewhat crestfallen, Tapp said. “People are saying, ‘With the economy the way it is, why aren’t you guys staying open?’”

However, Tapp acknowledged Petrick’s point that the Regency has an antiquated floor plan. “The aisle in the middle is an old concept,” and the theater has other outmoded aspects, he said.

General Cinema built the theater and also the now defunct Westgate Theater, Tapp said. Marcus added two screens to the Regency when it took over the theater.

Tapp said the Regency has about 20-25 employees, most of them part-time. He doesn’t know what’s next for him.

“I love working at the movie theater,” Tapp said. “I’ve always loved movies, so this was like a dream job for me.”

Marcus Theatres, a division of The Marcus Corp., is the seventh-largest theater chain in the country and currently owns or operates 679 screens at 56 locations in Wisconsin and the Midwest.

Just my guess...Marcus likes to own their own land where their properties are. The Regency Mall Cinema land was not their's. Plus, Marcus wants people going to their big investment, The Renaissance, in Sturtevant. Who can blame them? I feel bad the Regency Cinema is closing, but it was not a very good theatre.

Here http://www.journaltimes.com/articles/2009/01/20/local_news/doc49750b4f2fd04286188024.txt is a hometown-paper article with a color photo of the Regency's echo-Deco facade.

Monday, July 6th, 2009: A theater inside Regency Cinema faced a scene of destruction: crumbled bricks, crumpled metal and twisted fiberglass.

The movie screen had been torn down, the seats were empty and the ruins were real — the handiwork of a yellow Caterpillar 235C there on Monday to begin demolishing the theater at 5230 Durand Ave., which closed in mid-April. Azarian Wrecking was in charge of the demolition, expected to last two weeks.

Randy Jansen, 44, looked on with a camera around his neck. “If I’d have known the seats were in there I’d have said ‘I’ll buy a row,’” said Jansen, there to take pictures for his wife Melissa, who worked at the theater for 15 years.

Workers from Azarian Wrecking used a backhoe to tear down the former Regency Mall Cinema building on the Monday morning. of July 6, 2009. The theater, at 5230 Durand Avenue in Racine, Wisconsin, was Racine's last operating movie theatre, and closed in April 2009 when Marcus Theaters Corp. decided not to renew the lease.

Jansen arrived at around 8:45 a.m., and planned to watch until he had to leave for work at around 3:30 p.m. Three other spectators joined Jansen in an otherwise empty parking lot Monday morning.

Jansen’s pictures will add to the couple’s Regency collection from over the years, including from when his wife’s then-young daughter ripped tickets for a bring-your-child-to-work day. He took pictures on the cinema’s last day of operation, too, in mid-April.

That was when the building lease for Marcus Theatres Corp. ran out. Carlo Petrick, communications manager at Marcus, said the building was “antiquated” and “no longer suitable for use as a movie theater.” Regency had been converted to a budget theater in 2006.

Demolishing the building prevents Marcus competitors from taking over the lease, Regency Mall General Manager Curt Pruitt said. It was easier to raze it than to turn it into a different kind of facility, he added.

“It would be so costly, we might as well start with all-new construction and technology,” Pruitt said.

Mall management and the City of Racine are still figuring out what to do next with the land. They have some prospects but no strict game plan, Pruitt said.

At about 9:45 a.m., the “C” and “I” in “CINEMA” had been knocked down from the building’s left side, facing the parking lot. With the upwards swoop of the Caterpillar’s fingers against the beige brick wall, the “N” partially fell, too, contorting into an upside-down heap of metal and wood hanging from the wall.

By 3:15 p.m., the whole sign had been knocked away, along with a large chunk of the building’s left side. Melissa Jansen, off from work, stood in front of the boarded-up front door as Randy took pictures.

“This was my first job,” said Melissa, 40, who was assistant manager there. “When I pulled in the parking lot, my heart just started racing,” as she remembered years of Halloween parties and dressing up for big premieres such as “Grease” and “Batman”.

Bob Tapp, 51, pulled up to the parking lot and joined her. He worked there for 20 years, and he agreed with Petrick’s description of the building as “unique”. “Most of it was over 20 years old,” he said. “They didn’t enjoy coming here to fix stuff.”

As Tapp and Melissa Jansen spoke, Randy drove off for work, with a souvenir brick in the back of his pickup truck.