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AMC Mountain Farms 4

Hadley, MA
335 Russell Street, Mountain Farms Mall
, Hadley, MA 1035 United States
(map)
413.584.9153
Status: Closed
Screens: Multiplex (4 Screen)
Style: Unknown
Function: Unknown
Seats: Unknown
Chain: Unknown
Architect: Unknown
Firm: Unknown
AMC Mountain Farms 4
An empty marquee signals the closing of what was then the last AMC theater in New England
Photo courtesy of Ross Melnick
There were once hundreds of theaters just like the AMC Mountain Farms 4 scattered across America—shoebox auditoriums with bland designs and minimal aesthetics.

The AMC 4 was located inside what area residents later deemed The Dead Mall, so named because when a newer shopping mall was built next door, business evaporated and many stores closed.

However, the AMC hung on long enough to see the dead mall filled with a Walmart and other stores. AMC operated another 6-plex down the street in the newer mall, which was torn down in 1999 to make way for a planned megaplex.

Unfortunately, the theater project was stalled when the exhibition market tanked and for awhile, this venerable, old multiplex was the only game in Hadley. Finally, Cinemark stepped in and built a new megaplex at the newer mall in 2000.

The AMC Mountain Farms 4 finally shut its doors in 2001 after two decades of delighting area audiences. Before AMC purchased the vanished GCC circuit, this was the last AMC theater in all of New England. When it finally came down, memories of $2.50 matinees and its hallowed orange walls went with it.
Contributed by Cinema Treasures


YOUR COMMENTS

 
Word on the street is that Barnes & Noble will be opening in the space once occupied by the ancient AMC 4.
posted by Ross Melnick on Sep 30, 2001 at 4:18pm
what has happend to this theater?
posted by vann on Mar 10, 2002 at 12:34pm
At last glance, the old AMC 4 is still closed. It has not yet been redeveloped, and the old AMC 4 roadside marquee remains.
posted by Ross Melnick on Mar 11, 2002 at 3:29am
With the recent acquisition of General Cinema by AMC, American Multi-Cinema Inc. has returned to New England with a vengeance.

As for this old AMC, it is still closed and has not yet been redeveloped. The nearby Cinemark, meanwhile, has become a hit.
posted by Ross Melnick on Apr 4, 2002 at 5:48pm
AMC officially returned to the New England area with the acquiring of the General Cinema chain. It officially took place March 29, 2002. For more information , go to www.amctheatres.com
posted by MikeRa on Aug 18, 2002 at 11:26pm
I may be from philly, but DeadMalls.com has some more pictures of this (go to the mountain farm mall)
posted by Eddie Jacobs on Feb 18, 2004 at 6:30pm
Does anyone know if this theatre has been demolished? If not, I need to go up and take photos of it next time I go to Massachusetts.
posted by Roger Katz on Feb 18, 2004 at 7:25pm
One of the essays on the DeadMalls.com Mountain Farms page makes mentions of a Barnes & Noble being open for business as part of what is now a strip shopping center; is it, as per what Ross reported in his September 30, 2001 posting, occupying the former AMC 4-screen multiplex space?
posted by DBrenson/br91975 on Sep 4, 2004 at 10:05pm
The remains of the old Mountain Farms Mall have been slowly rebuilt the past 5 years. The last store... Manny's Appliances is being torn down as I write this.

The result is it's no longer a mall but a shopping center. The center concourse has slowly been gobbled up by those new stores which have rebuilt the front of the old mall and expanded inward.

But the rear section of the old mall has not been so radically altered. I was in that rear section today. I followed a hall which would have led to the front of the mall. Walled off, but with some gaps in the sheetrock, I found myself in the lobby of the old Mountain Farms 4 Cinemas. They may be a mess, but they are intact.... all the seats remain in the theaters as do the snack bars and restrooms. I'd first gone to the MF4 back when I was at UMass in 74-77. I never thought I'd see the inside of them again after they closed. Imagine my surprise!
posted by Robb on Oct 17, 2004 at 9:32pm
I continued to explore the old AMC4 over the next few weekends. I said it was intact. Let me clarify: it's mostly intact. When the new EMS expanded in from the front of the old mall it utilized the space that was once the old concourse. It's rear sheetrock wall extended to the edge of the old AMC entrance... blocking part of it. This sheetrock wall is evident in the old storage room so I have to assume the original wall that was demolished. There's evidence in the theaters of other such construction encroachment... at the end of the hall leading to the theaters and in the last cinema itself. Wherever these walls were built the drop ceilings in the theater were ripped down and the remains left hanging. Otherwise the cinemas are intact. All the projectors are there as well as supplies... not food but everything from AMC popcorn bags, old ad copy, to the letters used on the road signs to advertise movies. Some desks were moved into the hallway, presumably moved from areas of the theater that were being cannibalized. The whole place is covered in construction dust. As I said in the last entry, what's left of the old entrance has been walled in but there was a gap leading in. I assume that soon the entrance will be either walled off or a door placed in that wall. Just how much of the old cinemas will eventually be cannibalized for new stores or storage... who knows. The theater floors are angled and dip below grade making such expansion more costly. Who knows. The remains of these theaters may still be there 10 years from now.
posted by Robb on Nov 15, 2004 at 10:01am
Thanks for the update Robb -- I have a lot of memories there. :)
posted by Ross Melnick on Nov 15, 2004 at 10:09am
I show the address for the Mountain Farms 4 as 335 Russell St., Hadley, Ma.
posted by Chuck1231 on Nov 18, 2004 at 9:59pm
I worked at this theater during my college years at UMass/Amherst. It's sad to hear it's gone. The name "The Dead Mall" was extremely fitting as it did indeed feel like an abandoned building out of "Night of The Comet" with the much larger Hampshire Mall right next door.

But the theaters were always the bright spot in the building.
posted by CGar on May 30, 2005 at 9:43pm
The AMC road sign still stands with "For Lease" displayed. Could be for the theaters or the space they once occupied. Don't think it is the latter since large shopping centers don't usually promote available space that way. If that lettering was put up upon the theater's closing, wouldn't the center's owners haved the sign taken down?
posted by AlLarkin on Apr 17, 2006 at 10:18am
The road sign is still there with a for lease sign on it because there is a small explorable walkway between EMS and Barnes and Noble that I believe to be the sole remaining part of the Theater
there is nothing much there at all but there is a small room in the very back next to barnes and noble side which would seem to me as though it was definately part of the theater in one capacity or another and currently is abandoned. I believe this to be there are for lease and it is so tiny that I highly doubt one will take it. In fact, the EMS next door build up such a wall between it and this space, including a windowed area that it almost seems like you are staring at the outside of a building, not the side of an adjacent store. I have pictures I have yet to develop and hope to eventually post on the web somewhere. but there is definately still leasable space there that was a tiny part of the theater. As far as the movie sign itself, it is blocked by bushes now if i recall correctly. Why it is still up is beyond me, but imo it adds flavor to the plaza.
posted by UMASS 2007 Bando on Jan 24, 2007 at 6:05pm
The road sign is still there with a for lease sign on it because there is a small explorable walkway between EMS and Barnes and Noble that I believe to be the sole remaining part of the Theater
there is nothing much there at all but there is a small room in the very back next to barnes and noble side which would seem to me as though it was definately part of the theater in one capacity or another and currently is abandoned. I believe this to be there are for lease and it is so tiny that I highly doubt one will take it. In fact, the EMS next door build up such a wall between it and this space, including a windowed area that it almost seems like you are staring at the outside of a building, not the side of an adjacent store. I have pictures I have yet to develop and hope to eventually post on the web somewhere. but there is definately still leasable space there that was a tiny part of the theater. As far as the movie sign itself, it is blocked by bushes now if i recall correctly. Why it is still up is beyond me, but imo it adds flavor to the plaza.
posted by UMASS 2007 Bando on Jan 24, 2007 at 6:06pm
As of early 2007, nothing much has changed. The hallway that enters the mall builting left of EMS is still bare sheetrock - unpainted - they are probably waiting until they get a tenant before doing any more work. The explorable walkway mentioned abofe is not where the theater used to be, it's the space to the right of that walkway in the back half of the building, right behing EMS - that space should still be intact at this point. The door was locked any time i tried to go in.

For years this was the main theater in Amherst until Hampshire Six opened and shortly after that opened both went to first run movies (finally!). But Mountain Farms Four was really built at the nadir of cinema construction - shoebox theatres, approx 300 seats each, plain red & orange curtains - long and narrow, with really small screens up front. We'd make occasional visits to the Calvin in Northampton or the Amherst Cinema to get a real cinema experience - they were still doing 2nd run then.

posted by spectrum on Mar 27, 2007 at 7:05pm
Forgot to mention - the Mountain Farms Four opened approx. January of 1974 a few months after the mall opened. The Hampshire Six across the street opened in June of 1979.
posted by spectrum on Mar 27, 2007 at 7:06pm
used to love this place.
used to take my girlfriend here during college
1993-1997
posted by GMACK24 on Nov 29, 2007 at 5:55pm
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