AMC 30 at the Block

The theatre was part of a large redevelopment on the site of the former City shopping plaza (which once housed a UA). While the Block 30 went on to be extremely successful, it actually opened to modest business, as the theatre was completed well before the other businesses, forcing patrons to venture through a construction site in order to acess the theatre.

Exemplifying the concept that "location is everything" the theatre has thrived more off the highly popular outdoor mall complex than what it offers as a cinema destination. Haven been built during a more budget concious phase, that emerged shortly after the intial megaplex boom, the Block 30 is standard late 90's AMC in design and offers nothing particularly unique, despite it's long standing flagship status.

During construction and opening, the Block was tied in to the former AMC Mainplace 6; officing out of the theatre and maintaining joint management for a time.

I agree that business was not as great back then. But I should also note before the summer of 1999, this would play a movie that the Century 25 (2 miles away), would not played. Adult and Family movies would play at the Century 25, and the Teen and Young Adult oriented movies would play here at the Block. That's why every single wide release movie would always get 3 - 5 screens at either theater. It wasn't until late Summer of 1999 until all the prints were shared between the two theaters. Now the average is 2 - 3 per theater. Today, Century does better with Mature Adult films, and the Block does better with Teen and College Age movies (family movies do the best business at Downtown Disney).

Back to Business, After the Blair Witch Project, this theater became Jam Packed every weekend. Once Downtown Disney opened, this put a dent in our business, and business for family movies began to decline, but the teen movies still thrived. But once the Bella Terra theater opened, this put a dent in the business all together. Now, this is just a theater that does great business instead of Jam Packed.

Also, I like to correct an error in my first post. After: "the theater has four auditoriums" instead of "that" I should have put "in the main lobby"

This megaplex was designed by STK Architects.

This is a photo of the AMC 30.