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  Discover. Preserve. Protect.
Also known as Pacific East, Avco Embassy East, East 59th Street Twins, EastWorld Twin

Manhattan 1 and 2

New York, NY
220 E. 59th Street
, New York, NY 10022 United States
(map)
Status: Closed/Demolished
Screens: Twin
Style: Unknown
Function: Unknown
Seats: 800
Chain: Unknown
Architect: Unknown
Firm: Unknown
Add a photo for this theater!
This was an interesting theater less for its architecture -- although its curved marquee had its merits but for its chequered history and how tough it was to make a go of it sometimes in the 70s.

Opened in 1967 as the Pacific East/Avco Embassy East - yes one name for each screen as East side companions to Pacific's Cinerama/Penthouse twins on Broadway.

Seth Lewis writes, "I remember seeing Steve McQueen in The Reivers at the Pac East." The other screen was largely dedicated to films from Joseph E. Levine's Avco Embassy distribution.

This brand lasted maybe two or three years when the RKO Stanley Warner chain rebranded them as the East 59th Street Twins with an odd mix of hard/soft core porn and later (with yet another logo) of MGM programming (on a circuit known as 4 Star Theatres) and Cinerama Releasing / American Interntaional blaxploitation fodder.

In the original incarnation the theater did have an interesting two tone square marquee and probably some of the brightest interior colours for the time. The end of the 70s was the theatre's saddest point, turning to hard-core male and female porn as the EastWorld Twin (there was a WestWorld in several locations near Broadway).

In 1979, Cinema 5 soon to be taken over by RKO Stanley Warner gave it another go by renaming this theatre the Manhattan 1 and 2 and a fair mix of first run programming - some mainstream and some art.

Again this was a house that never really had the same cachet as its brothers on the avenue.

Cineplex Odeon tried a discount policy here in the mid-90s. Before it closed in 1998 the theatre was screening Bollywood films. It was torn down a couple of years later.
Contributed by SethLewis


YOUR COMMENTS

 
It also went through a very short time as i Bollywood theatre at the very end.
posted by RobertR on Jan 9, 2004 at 11:26am
I believe the Manhattan Twins actually sloped upward towards the screen.
posted by Al Alvarez on Jun 15, 2004 at 2:48pm
I actually saw a free screening of "Tales from the Crypt: Demon Knight" here after a Fangoria Weekend of Horrors gave out free tickets. Actually had a blast.
posted by CoolGuyCarl on Jun 22, 2004 at 9:36am
An apartment building occupies the former Manhattan 1 and 2 site.
posted by DBrenson/br91975 on Aug 10, 2004 at 8:51pm
I remember seeing "The Mirror Cracked", among other things here. The Marquee had "Liz is back" on it.
posted by RobertR on Aug 11, 2004 at 5:46am
This was a really weird duplex that Cinema 5 took over in the late 70's. I remember when RKO had it I saw "The Boyfriend" with Twiggy there.
I think it never found it's own personality but got an audience from the sold out shows around the corner at the Cinema1 and 2 complex as well as the Baronet/Coronet theatres.
For a while it showed gay porn and had a dark/room maze in the lobby.
posted by fornasetti on Aug 17, 2004 at 9:13pm
Yes on of the few houses that sloped up to the screen
posted by longislandmovies on Aug 26, 2004 at 8:05pm
I ran away from home once in the 1970s (for a few days!; I saw "The Way We Were" here, and I haven't been the same since.
posted by saps on Aug 27, 2004 at 6:32am
Was this the same Manhattan Theatre located at 213 Manhattan ave, or was that different than the Manhattan 1 & 2.
posted by Chuck1231 on Sep 10, 2004 at 8:20am
I recall this opening under RKO ownership, but I could be wrong. I think it was built as a replacement for the RKO Proctor's 58th Street, a magnificent Thomas Lamb atmospheric that was demolished to make way for a new building. Proctor's originally had two entrances, one on Third Avenue and the other around the corner in East 58th Street. The theatre has its own listing here.
posted by Warren G. Harris on Sep 10, 2004 at 8:34am
This house was weird. I frequently patronized the theatres around Bloomingdale's but rarely went here. In all my years of movie going, I only went there three or four times. I remember seeing three films here, FEAR with Marky Mark & William Peterson. It might have been the last night it played. I caught Bruce Beresford's PARADISE ROAD, Baz Luhrman's ROMEA & JULIET and ONCE UPON A TIME WE WERE COLORED. Last time I was there was '98.

It is kind of sad the way that neighborhood around Bloomingdales is now almost bereft of theatres. It used to be quite a movie going destination, but the Baronet, Coronet, & Manhattan Twin all closed, leaving City Cinema's 'plex, Cinemas 1,2,3 & ImaginAsian. I don't even know if the Sutton is still open. It is not listed in today's Times.
posted by hardbop on Apr 1, 2005 at 11:48am
The Sutton was recently torn down; here's the entire sad story... http://cinematreasures.org/theater/308/
posted by DBrenson/br91975 on Apr 1, 2005 at 11:51am
As the 'RKO 59th St. Twin 1 Theater saw 'Saturday Night At the Baths' here.
posted by Carl ` on Jul 14, 2005 at 8:18pm
There's a photo of this theater when it was known as the East 59th Street Twin on the pro.corbis.com website. Dennis Hopper's "The Last Movie" was playing.
posted by JohnG409 on Jul 22, 2005 at 2:42am
The address of this theatre was 220 East 59th Street, New York, NY, 10022.
posted by Damien Farley on Sep 10, 2005 at 9:32pm
This theatre showed gay porn during the mid 70s, then became legit. I recall seeing "Poltergeist" here in 1982. Later I saw "The Prince of Darkness" and "Serpent and the Rainbow." All horror stuff. Funny, I recall the marquee and the interior as being very dark.

I don't think the building was demolished, the space that used to be the theatres has been converted to other use...but I am not sure about this.

I remember going to see "Sasquatch" and "Steel Magnolias" at the small single-screen theatre directly across the street, which I recall as being the "DW Griffith." Does anyone know what it is called now? thx
posted by davebazooka on Oct 19, 2005 at 9:46am
AHA! I answered my own question, found out the DW Griffith I remember is now the ImaginAsian theatre.
posted by davebazooka on Oct 19, 2005 at 10:21am
"The Boy Friend" in 1971
http://i8.photobucket.com/albums/a13/ChmnofBrd/Movie%20Ads/TheBoyFriend.jpg
posted by RobertR on Oct 23, 2005 at 11:17am
I ran this place for about half a year. The oddest thing was that the seats sloped up a little toward the screen.
posted by ScottM on Dec 18, 2005 at 4:19pm
Perhaps the architect was an admirer of the Thalia, which also sloped upwards towards the screen.
posted by Warren G. Harris on Dec 19, 2005 at 3:15am
Wally Maletta (who managed this theater as well as the Rivoli on Broadway and others) was kind enough to share the following photos of the former RKO 59th Street Twin:

Split view of auditorium
Lobby view

Each theater in the twin had a balcony and its own separate lobby. The mirrored door you see on the left in the lobby photo led to the projection room (which was at the rear of the orchestra seating). On the other side of this door (and out of frame) was another short set of stairs leading down and into the orchestra section. No sure if there was also a 2nd set of stairs leading up to the balcony. Behind the counter was a door that led to the adjacent twin lobby.

As has been alluded to in the comments and intro above, Wally told me that one side of the theater did go XXX porn for a while and was dubbed the 59th Street East. Perhaps Wally can post some of his own recollections here as well to fill in the gaps and offer a timeline (at least while he was running the place).
posted by Ed Solero on Jun 19, 2006 at 4:40am
There is a comment in the introduction that this theater at one time was the porn twin known as EastWorld, but I wonder if that is accurate. Below is a page from the NY Post showing several movie ads and the Movie Clock from March 10, 1982:

Manhattan/Eastworld

As you can see, "On Golden Pond" was playing at the Manhattan 1 and there is a small ad at the bottom for the XXX "Indecent Exposure" day and dating at the Circus Cinema in Times Square and EastWorld, which is listed at 61st and 1st Ave. You can scan the Movie Clock to find that "Chariots of Fire" was playing in the Manhattan 2 auditorium.

Going back to December of 1980, the following edition of the Post's Neighborhood Movie Guide shows that the "world premier" of "Dracula Exotica" was going on at the XXX EastWorld while both the Manhattan 1 and 2 were closed to the public on that day:

Neighborhood Movie Guide 12/11/80

The following day, the Goldie Hawn military comedy "Private Benjamin" and David Lynch's "The Elephant Man" (both films well into their first runs) were running at the Manhattan twins:

Goldie
I am not an animal!

The "Elephant Man" ad makes mention of the 12/11 closing. Not sure what went on that Thursday night to close the place. I wouldn't figure a twin theater for a movie premier. It was under Cinema 5 management at the time.
posted by Ed Solero on Jun 19, 2006 at 5:26am
Great stuff, Ed thank you so much for that.

I wouldn't be surprised about them closing one side for a premier depending on the budget. It could have been a promo screening or what have you.

I attended the "world premiere" of the Gong Show Movie ( yes I admit it) at the Murray Hill. Met Chuckie Baby too. I went up and fawned over him before the movie, then after seeing the film I felt like a jackass.
posted by hdtv267 on Jun 19, 2006 at 6:31am
That movie would have definitely been gonged by Jamie Farr, eh hdtv? Remember the almost equally horrific Get Smart movie, "The Nude Bomb"? I believe those 2 both came out in 1980. Barris made for a much more interesting film subject in George Clooney's excellent "Confessions of a Dangerous Mind". Maxwell Smart, on the other hand, has never transcended the small screen.
posted by Ed Solero on Jun 19, 2006 at 6:57am
Carrying over a discussion that began on the ImagianAsian (former D.W. Griffith and 59th Street East) page, a few of us are trying to sort out the history of this theater in terms of the specific dates it opened as the Avco Embassy/Pacific East and when RKO took it over. I had been under the impression that RKO had built this as one of their own. AlAlvarez says they came along later on, combining the seperate lobbies into one. However, as per the information provided to me by RKO manager Wally Maletta, the lobbies were still seperate when RKO ran the twin. See my 7:40am post (along with photos Wally passed along to me) of June 19th, 2006 for details.

I was also going to ask for verification that one side of this theater was called Eastworld showing porn while the other side continued as the 59th Street East with straight Hollywood fare, since I show Eastworld and the Manhattan 1 and 2 co-existing in movie ads dated 1980. However, I see that by then, Eastworld was located in a different theater on East 61st street whereas earlier ads placed Eastworld on East 59th.

Just for kicks, here's a 1978 ad for Eastworld, day and dating with the 42nd Street Rialto:
Daily News 1/25/78

The Gloria Leonard film advertised is called "Maraschino Cherry" - a rather tame title given the advertising gimmick employed in the ad.
posted by Ed Solero on Sep 8, 2006 at 4:40am
Ed, I think the second Eastworld on 61st street was the BYRON - FIRST AVENUE SCREENING ROOM - ART EAST location at 110 East 1st Avenue.

In the 90's there was also a Westworld gay porn venue on West Side Highway near Christopher Street.

It is possible that Cineplex Odeon combined the two lobbies.
posted by AlAlvarez on Sep 8, 2006 at 5:58am
Thanks, Al... I asked Wally Maletta to join this discussion and share any additional information he might have on the matter, since he did manage the theater. I hope he finds the time to hop on.
posted by Ed Solero on Sep 8, 2006 at 6:42am
I now understand that a concession stand divided the two lobbies and that Cineplex Odeon moved it to combine the two sides during their infamous faux-marble refit.

As a Bollywood site it was the New York outlet for Eros films, one of the two main distributors of Indian films. It appears these theatres have a history of distribution owners.
posted by AlAlvarez on Sep 9, 2006 at 8:31am
Thanks for the info, Al. If you look at the "Lobby view" photo I posted on June 19th, 2006, you'll see a mirrored wall behind the candy counter. On this wall was a door that led to the twin lobby (leaving one, I presume, behind a twin candy counter) on the other side.
posted by Ed Solero on Sep 9, 2006 at 6:17pm
Al, when Cinema 5 renovated it and christened it Manhattan 1 & 2, they put the stand in that position, creating the single lobby like a real twin theatre (unlike the C1&2 and the B/C around the corner). When CO renovated they replaced the Cinema 5 stand with a bigger one in the same spot.
posted by dave-bronx on Sep 10, 2006 at 1:14am
hey ed and company:

sorry took so long to get back to you re: rko 59th
there were alot of theatre name changes in the 70's...on the east side..what i remember about 59 is that when i was manager the theare
seemed new in every way...i think i mentioned once before..each theatre was a true twin..if you look at the pictures see one twin see the other...the theatre was called rko 59th street east..
the word twin was never used...twin 2 was run by guy's like ie:
al goldstien [screw mag fame].it was a high end porno complete with red carpet openings...i don't know if rko owned both sides and rented
the other or what...i think before the porno thay may have run it as a twin...the reason i think so is, rko had a thing for twins and tripplex theatre's...the 59th looked like the long island twins they put up smoked glass red and blue lobby lights...the concept was
one movie both theatres shows at 123456789+10..
rko would send me to any theatre that had some kind of problem..
i started at 181 st. filled in at penthouse,madison and the fordham.
i told ed about what i'm about to share with you..the 59th had to be
newer the most of the east side fare...it had no rear exits. it was
tucked between and backed by other buildings..if you go back to the
pictures you see an exit at the left side of the screen,when you go through the the exit you go down stairs and through a tunnel under the theatre and then up a few steps through exit doors that put you
back on 59th street..next to the lobby..wally1975

posted by wally1975 on Sep 14, 2006 at 9:08pm
Thanks Wally. You don't seem to be entirely sure if RKO built the theater themselves, but you indicate that it seemed to fit in with the usual RKO Twin setup that one found in the suburbs (i.e., seperate lobbies, lighting scheme). What year did you first manage the theater? Perhaps it was conicidental that Pacific built this theater in that RKO-like style. Did you only manage the one side of the theater that was booked the standard Hollywood stuff while others ran the porn side? The split operation at this theater really has me intrigued.
posted by Ed Solero on Sep 15, 2006 at 3:19am
i only ran one side not the porno...the only time staff would go over there is to get ice cream..the freezer by the rear exit of #2
.....that shows at one time the twins were run as rko twins before porno..it was a split operation at very best leased..
wally1975


posted by wally1975 on Sep 15, 2006 at 6:46am
For a while, the 59th Street East had the gimmick of showing the same film in both auditoriums, with showings beginning on the hour. The first film under this policy was Adam At 6 A.M. which premiered on November 30, 1970.

The last line of Vincent Canby's review in the Times stated, "Adam at 6 A.M. opened yesterday at the R.K.O. 59th Street Twin Theaters where, beginning at 11 A.M., the feature starts every hour, on the hour, in one of the two auditoriums."
posted by DamienB on Apr 30, 2007 at 3:06pm
that's right damien, all the new rko twins had a red side and blue side...with the 13579 vs 246810...

posted by wally75 on Apr 30, 2007 at 6:43pm
I think I remember walking by this twin theater in the Summer of 1996 and saw that it was showing Indian films. Is my memory correct?
posted by Love movies - hate going! on May 4, 2007 at 5:42am
Al, your link doesn't work it requires us to login with a user/password.
posted by AlexNYC on Jul 8, 2007 at 3:29pm
Thanks for letting know, Alex. Try this.

http://preview.aalvarez733.photosite.com/Album1/59th_St_Twins.html
posted by AlAlvarez on Jul 8, 2007 at 4:22pm
Wow it even shows Alexander's! That's a blast from the past indeed. So few movie theaters left in this area. Thanks for that ad image, Al.
posted by davebazooka on Jul 9, 2007 at 8:12am
RKO was big into this kind of porno chic in the 70's.
http://i8.photobucket.com/albums/a13/ChmnofBrd/Movie%20Ads/NaughtyVictorians1975.jpg
posted by RobertR on Aug 12, 2007 at 1:33pm
By the way, lovemovies, in response to your May post, yes. This was the outlet for Eros films from India in 2006.
posted by AlAlvarez on Aug 12, 2007 at 5:01pm
This played day & date with the Rialto
http://i8.photobucket.com/albums/a13/ChmnofBrd/Movie%20Ads/StoryofJoanna1975.jpg
posted by RobertR on Aug 18, 2007 at 1:16pm
just want to jump in here...when i was with rko and worked 59th street east, after they closed madison,rko leased out porno side...

i think also,RobertR, when you said porno chic,it could mean the lobby..also..they loved blue and red lights...
when the warner did a flip to cinerama and penthouse..half the
marque soffit lights were blue for cinerama and red for penthouse..
when you worked inside they had smoked mirrors with gold vains..
the rest rooms were marked king and queens...in nyc that could really
make people think before picking a door..
oh yeah, naughtyvictorians...true art....i kid..
don't chic-out...
posted by wally75 on Aug 18, 2007 at 11:37pm
I remember passing by this cheesy looking place between late sixties and mid seventies... finally got inside when C5 cleaned it up. Like most C5 theatres, it felt sleek and classy... Typical C5 interesting 3D window displays (real TV with snowy picture and child figure looking into it for Poltergeist... what did they have for Cruising - A leather sling?)

But the auditoriums... I can't imagine why anyone would design a place like that. Screen so high that it was several feet above the heads of the downstairs seats, which I think sloped up because they knew you'd have to lean back like at a Drive-in to see the screen. Only the top had direct sightlines to the screen. And the strange sloped stage thingy built in front of the screen... I always wondered what they were thinking when they built the place.
posted by exit on Oct 18, 2007 at 12:48pm
The Manhattan 1 & 2 was showing Bollywood films in 1998; Cineplex Odeon's run ended in October of 1997 with the Tupac Shakur-Jim Belushi flick 'Gang Related' running on both screens. The theatre, I seem to remember, sat empty for about two years before being demolished sometime around 2000 or 2001; for the longest while before then, while the property owner was either trying to lease the cinemas or gather interest in their planned redevelopment, the marquee (at least on the side facing 3rd Avenue) gave a phone number prospective leasees/tenants could call for information.
posted by DBrenson/br91975 on Oct 18, 2007 at 1:40pm
roadshow...ed posted some pictures of auditoriums on june 19th o6

don't know if you saw them...both i and 2 the same...do they look like you remeber it?

posted by wally75 on Oct 20, 2007 at 12:32am
Here is a December 1967 ad from the NYT:
http://tinyurl.com/2faxyj
posted by ken mc on Mar 18, 2008 at 10:31pm
The Graduate was released on December 21, 1967 in NYC.

posted by Lost Memory on Mar 19, 2008 at 4:24am
This theatre played a reissue of George C. Scott's The Savage Is Loose for a really long time.
posted by KingBiscuits on Jan 12, 2009 at 12:30am
Here is a 1971 photo.

posted by Lost Memory on Feb 4, 2009 at 7:21pm
KingBiscuits is correct. Actor George C. Scott leased one of the theatres for 1 year to show his movie. The girl I was seeing at the time dragged me to it. I also saw "Story of Joanna" here. it was a decent theatre from what I recall.
posted by garth on Dec 27, 2009 at 3:24pm
I went there a few times during the 1980s. I saw "Superman II," Clint Eastwood in "Sudden Impact," Connery as Bond in "Never Say Never Again," and the first "Scream" film. (I remember I had to wait on a line outside for Connery's return as Bond. Too bad it was such a mediocre film.) I don't remember that many specifics of the theatre although those pictures Ed put up did bring back some memories. I do remember that the theaters were not that big and I'm not sure just how comfortable the seats were.
posted by GaryC. on Jan 17, 2010 at 12:10pm
Operating as the all-male Spartan theatre in 1978 with male dancers and "3 male erotic films" while Eastworld was the other screen.

http://news.google.com/newspapers?id=vFQQAAAAIBAJ&sjid=SowDAAAAIBAJ&pg=6161,2113723&dq=film&hl=en
posted by AlAlvarez on Mar 2, 2010 at 7:03am
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