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  Discover. Preserve. Protect.
Also known as Roosevelt Playhouse

Roosevelt Theatre

Miami Beach, FL
770 Arthur Godfrey Road
, Miami Beach, FL 33140 United States
(map)
Status: Closed
Screens: Single Screen
Style: Unknown
Function: Unknown
Seats: 400
Chain: Unknown
Architect: Unknown
Firm: Unknown
Add a photo for this theater!
A rather small theatre, it usually played what first run films it could get. All I can recall from the 1950's is that it has a lot of mirrors in the lobby. At times this theatre converted to live stage plays, but then switched back to movies. It looked like it might have been built in the early 50s. I saw the Russian "War and Peace" there.
Contributed by Bob


YOUR COMMENTS

 
This theater was around the corner from where our Miami friends lived and I was lucky to catch a couple of interesting pictures there in the 60's including Fitzwilly with Dick van Dyke, Never on Sunday on a reissue and Guess Who's Coming to Dinner...It was a pretty bog standard 400 seat single screen but certainly appealing enough for the times
posted by SethLewis on Jan 8, 2004 at 8:15am
My comments about the Roosevelt (sometimes called the Roosevelt Playhouse when it had live theater) should have mentioned I attended the theatre again in the 1960s where I saw the Russian WAR AND PEACE, which played exclusively at this theatre in two parts. Also, back in the 60s they played first run UA films. I believe it was part of a package called UA Premiere Showcase which included FITZWILLY.
posted by kitty on Jan 8, 2004 at 10:19am
The address for the Roosevelt Theatre was 770 Arthur Godfrey Road at 41st St., Cinerama 3 strip was presented from 12/5/56 til 3/22/58.
posted by Chuck1231 on May 1, 2004 at 9:22pm
I grew up on the same block as this theater. I was born in Miami in 1978 and remember from my earliest years this theater was a pornographic theater from 1980 to about 1989, when it closed down, due to the pressure of the Catholic Church that was just around the corner. It's a very charming theater with the word ROOSEVELT printed on the waterfront section of it. The theater is built over a very dirty canal which is traversed by 41st street in Miami Beach. I left the area in the late 90s for New York, but I was back visiting recently and it's still closed. Back in the 80s Miami Beach, unbeknownst to many people, was not a safe area. Lincoln Road used to be full of homeless people mainly Cubans from the Mariel boatlift of 1980 and was quite dangerous at night. There were little more than a couple of thrift clothing shops and a Woolworth open in those days on Lincoln Road. Only around 1992 did Miami Beach really come to life when celebrities and rich out of towners started investing in recreating very run-down buildings on Miami Beach and incorrectly naming the area South Beach.
posted by BigAl78 on Feb 17, 2005 at 7:28am
I passed this theater last week on a Fla.trip.Still sitting empty.The area is doing well.If I won a big lotery,I'd buy it and run classics.With all the old theaters that still exist in Miami Beach,why can't ONE show a movie?
posted by ghamilton on Mar 10, 2005 at 6:07pm
I don't recall this theater being small. It had a big orch. with balcony and mezzanine.
Wide winding staircase and truly an excellent adult film house.
Visited several times.
Jackie Gleason may have filmed his show there at one time.
posted by Carl ` on Jul 18, 2005 at 1:33pm
The Roosevelt was once home to the "Quintaphonic Sound" release of LADIES & GENTLEMEN THE ROLLING STONES. The managers at the time invented the gimmick and it seemed to work. I also saw the film version of OH! CALCUTTA here.

During the late 60s and 70s it was a first sub-run double feature house and had some great shows. The Miami Herald ad always announced the following week's shows so you could plan ahead. WAIT UNTIL DARK and COOL HAND LUKE was one memorable double.
posted by AlAlvarez on Aug 28, 2005 at 2:20am
Here is a great photo of this ghostly theater!
http://photobucket.com/albums/d104/acastane78/?action=view¤t=Image6.jpg
posted by BigAl78 on Nov 3, 2005 at 10:21am
The picture I posted in the previous message is from August of 2005. It's been closed since 1989 I believe. The entrance has been gated only recently to prevent grafitti and the marquee sealed off only recently as well. I think it's one of the most beautiful and unique theaters I've ever seen, so "Miami".
posted by BigAl78 on Nov 4, 2005 at 8:29am
The picture I posted in the previous message is from August of 2005. It's been closed since 1989 I believe. The entrance has been gated only recently to prevent grafitti and the marquee sealed off only recently as well. I think it's one of the most beautiful and unique theaters I've ever seen, so "Miami".
posted by BigAl78 on Nov 4, 2005 at 8:30am
The picture I posted in the previous message is from August of 2005. It's been closed since 1989 I believe. The entrance has been gated only recently to prevent grafitti and the marquee sealed off only recently as well. I think it's one of the most beautiful and unique theaters I've ever seen, so "Miami".
posted by BigAl78 on Nov 4, 2005 at 8:33am
Program for This is Cinerama at the Roosevelt

http://cinerama.topcities.com/roosevelt.htm
posted by AlAlvarez on Feb 26, 2006 at 11:09am
I see there is a for rent sign on it. Does anyone know how much it's going for and what it's like inside?
posted by Agent86 on Apr 11, 2006 at 5:08am
heres another similar shot i took last week, the building looks rather sad and lonely

http://www.flickr.com/photos/woody1969/131002428/
posted by woody on Apr 23, 2006 at 11:32am
Three big questions here.#1 What is the condition of the interior?#2 What is the true seating?I know what a 400 seat house looks like-bulk-wise.The Olde Towne in VA is a much smaller place size-wise.How can it be as magneficient as some say in the old days and only be 400?#3 What owns it and how much $ are they asking(and for what purposes?).Would a purchase be possible?
posted by ghamilton on Apr 23, 2006 at 12:50pm
Some info the Roosevelt. It's available for rent for $15,000 a month (!). There is still seata and a screen, but no sound system or projector. No idea how it actually looks in there. The phone number for the gentleman who is renting it out is (305) 538-2186.
posted by Agent86 on Apr 26, 2006 at 6:26am
Went by it several times last week.Big metal gate in front now.For sale sign up.
posted by ghamilton on Sep 28, 2006 at 3:16pm
Okay, right theatre.

XXX TURNS TO ZZZZZZ: BEACH ADULT CINEMA SHUT
Miami Herald, The (FL) - June 26, 1989
Author: DAVID ZEMAN Herald Staff Writer

For more than a decade, the Roosevelt Theater has leered lasciviously at passing motorists as they slide across the Julia Tuttle Causeway into Miami Beach's business district.

But the adult movie theater closed with scarcely a whimper this month, canceling -- perhaps forever -- the South Florida showing of Seven Minutes in Heaven.

Merchants along 41st Street wonder what took so long.

"In two years here, I don't think I saw a half-dozen people go into that theater," said Paul Steinberg, a lawyer who works across the street.

His figures do not include the lawyers in his office who used to jokingly don raincoats when they crossed the road for popcorn. Only for popcorn.

It's hard to conceive that the same theater that bowed out with sex romps was originally called the Lemonade Theater when it opened in 1949 because free lemonade was served during intermission. The Roosevelt showed first-run movies then and even put on plays before converting to "adult" flicks about 15 years ago.

Yet even its detractors concede that the sex palace has become a part of the local fabric.

Thomas Coltrane, who runs a realty office next door, said the theater has guided many customers to his otherwise nondescript office.

"A 75-year-old lady once called me and said, 'I just can't imagine how to get to your place,' " said Coltrane. "I told her we were right next to the dirty movie theater. She said, 'Oh, I know exactly where you are.' "

The marquee has been empty since building owner Ted Konover bought out the lease from the theater's operator, Irwin Knohl, the first week in June. Konover, who purchased the building in 1985, and Knohl both refused to be interviewed.

However, Steinberg said Konover has shown him plans to build a restaurant, stores and offices where the Roosevelt stands abandoned at 770 41st St.

Peeking inside the fingerprint-smudged glass doors, visitors can still ogle the posters promoting coming attractions.

There's the sentimental Legend of Lady Blue, a movie "for those who still remember the first time"; Satin Suite, a "film" that won the praise of Hustler's discerning art critic; and a medical docudrama, The Naughty Nurse.

Rabbi Gary Glickstein of nearby Temple Beth Sholom recalled when the Roosevelt began promoting Debbie Does Dallas two days before the temple was to host an Israeli Independence Day festival in 1975.

Panicky elders from the temple prevailed on the Roosevelt to delay the ad campaign for a week.

"It's probably the best thing that's happened to Arthur Godfrey Road in the last 10 years," said Steinberg of the closing. "This is the gateway to Miami Beach and the business district. To have a large marquee advertising triple X-rated movies is not the first impression you want people to have."

The Roosevelt might have fallen victim to a take-out mentality, said Joe Bueno, manager of Video Variety in Miami Beach. Bueno said adult movies make up 50 percent of his store's weekend rentals.
posted by Harvey on Mar 23, 2008 at 11:47pm
Sorry to disappoint you, ghamilton, but there are no more distributors for classic pictures--video stores and cable stations have that niche all locked up. And art house operators have lost much of their business to the multiplexes, who now dedicate at least one screen to that market, and at cheaper prices than the foreign movie theaters can afford to offer. Live performance: that's the only hope for these lovely old movie houses.
posted by aarfeld on Apr 15, 2008 at 8:03pm
In 1974 I traveled up from Perrine to this theater to see "Ladies and Gentlemen: The Rolling Stones," as Al Alvarez mentioned above. I think that it was the only theater in the Miami area showing the film. I, being a very big Stones fan, returned several times to see the film during it's run at the Roosevelt. I'd love to see the theater reborn as an intimate venue for live music performances with a cafe in the lobby, but I think it might better attract such a business if it were located down on Lincoln Road or among the many Art Deco hotels by the beach, where people stroll looking for entertainment.
posted by aarfeld on Apr 15, 2008 at 8:23pm
I think the posts above greatly underestimate the value of this early Miami Beach Cinerama Roadshow house.
posted by AlAlvarez on Apr 15, 2008 at 8:29pm
Al, I don't think that there's much of a market today for Cinerama Roadshows. So, for what purpose will these lovely old theaters be preserved--if any? Look at how many are listed as closed and demolished. Single-screen theaters simply can't survive in today's multiplex film business, unless their auditoriums are broken up into smaller screening rooms (which doesn't preserve these gorgeous interiors) or they are converted to live-performance theaters for music or plays. It's the only way to save a theater's architectural integrity.
posted by aarfeld on Apr 15, 2008 at 9:09pm
I agree the future is dim for this location and the neighborhood has greatly changed as well, but it was once a luxury reserved seat house. The posts above, including mine, refer only to its deteriorated subrun, rock and porn years.
posted by AlAlvarez on Apr 16, 2008 at 7:09am
Al,

I agree that folks, including me, are possibly underestimating the value of the Roosevelt and what it stood for in terms of classic showmanship. However, it may be a generational thing. I take very seriously the exploitation and 70's porn genre and the theatres that used to show such films, sometimes to obsession, as you obviously do the Cinerama Roadshow aspects of this house.

I was born in North Miami in 1973 and growing up, theatres like the Roosevelt, I remember as mostly porn. I was fascinated as a child driving past these older movie theatres and seeing the marquees promoting such questionable films. I'd always imagine what it would be like inside. Sometimes, it wasn't even the movies that got me going as much as the thought of ambiance and what the architecture must look like within. But I usually think of them in the terms of the genres I mentioned above because basically, that's the part of film history I'm into.

Unfortunately, it seems the only time news outlets would mention these theatres is in porn raids or closings of theatres. I've recently become fascinated with Leroy Griffith and think what a documentary on him would be like.

Once again, I agree with you on your above comment. I'd also like to say that your thoughtful and historically informative posts on Miami theatres have educated me on past glories these theatres once had, opening my mind to more than just the more lurid aspects that I seem to crave.

I think there's room for all kinds of comments but I hope in no way have I, or any of my posts, detracted from your enjoyment here.

Sincerely,

Eric Harvey
posted by Harvey on Apr 16, 2008 at 4:18pm
Not at all, Harvey. I also share your fascination with the porn era and am quite concern at the white washing of history we are seeing today. The classy Roadshow Sheridan down the street was the South Florida premier house for "Deep Throat" and Leroy Griffith kept many a theatre open well past their due date.
posted by AlAlvarez on Apr 16, 2008 at 5:44pm
Indeed, as tawdry as it may be, the decade of porn years is probably an important element in why many old theaters like the Roosevelt have survived to this day. There is a beautiful 1912 example in the city where I now live that limped along on porn and then $3 second-runs for years to survive and is now being fully restored as a concert venue. The decline of the neighborhood also contributed to the Roosevelt's mothballing for the past 20 years to still stand today intact for possible renovation. If the real estate had been more valuable it probably would have succumbed to developers' greed long ago. That may also make the economics of its transition to live-performance theater workable as well (if the neighborhood is safe, even though run-down?). Presumably the sale price and annual property taxes will be resonable, which could help a newly opened theater get off the ground and thrive in its first years, if it can attract people to venture down there for a show.
posted by aarfeld on Apr 16, 2008 at 7:15pm
According to one of Linda Lovelace's many contradicting memoirs, this performance at the Griffith Paramount (aka Pussycat)never happened.

http://www.flickr.com/photos/25725093@N07/2439723284/
posted by AlAlvarez on Apr 24, 2008 at 2:35pm
This opened with much fanfare and full-page newspaper ads in 1949.

From the Herald article posted by Harvey on Mar 23, 2008 at 11:47pm
"It's hard to conceive that the same theater that bowed out with sex romps was originally called the Lemonade Theater when it opened in 1949 because free lemonade was served during intermission."

The name "Lemonade" mentioned in the article must have been a nickname as the ads proclaimed it as the Roosevelt from day one.
posted by AlAlvarez on Apr 5, 2009 at 1:27pm
Announcing the Grand opening of the new Roosevelt:

http://www.flickr.com/photos/25725093@N07/3422389851/sizes/l/

Sorry for the poor quality reproduction.
posted by AlAlvarez on Apr 7, 2009 at 8:43pm
1985 photo of the Roosevelt here.

What the hell is that Chocolate Juice store over to the left? I don't remember that.
posted by Harvey on Apr 11, 2009 at 7:40am
Cinerama in Miami.

http://cinematreasures.org/news/20931_0_1_0_C/
posted by AlAlvarez on Apr 19, 2009 at 9:00am
Hey guys, been almost 4 years since I've posted on here! I still love this theater. To HARVEY, above, WHERE did you get that picture???? That is amazing!!! You must have the only picture of this unique theater in its adultfare days...thanks so much and please get back to me. Do you have anymore pics like this? Are you from Miami? At the time of the picture, 1985, I lived around the corner from the theater and was 7 years old! Thanks for bringing back the memories of my childhood even if it's in this strange semi-smutty manner....damn i could have been walking by with my dad in that photo if it had been grocery shopping day and you'd have caught us! take care
posted by BigAl78 on Apr 19, 2009 at 6:01pm
Here is another 1985 photo.

posted by Lost Memory on Apr 23, 2009 at 10:15am
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