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Pix Theatre

White Plains, NY
355 Mamaroneck Avenue
, White Plains, NY 10605 United States
(map)
Status: Closed
Screens: Single Screen
Style: Unknown
Function: Retail
Seats: 400
Chain: Unknown
Architect: Unknown
Firm: Bianculli & Ghiani
Add a photo for this theater!
The Pix Theatre in White Plains opened in 1935 with 400 seats, which was considered quite small at the time (now, of course, a 400-seat auditorium in a cinema is huge). It was the first theatre in Westchester County designated specifically for "talkies" or motion pictures with sound. It was constructed at a cost of $25,000.

The Pix Theatre closed in 1976 and was converted to a restaurant. It is now a sports shop. The building remains, but looks quite different than in its days as a theatre. Not only is the marquee gone, but the entrance is now just a wall (the entrance to the sports shop is in back). Also a new addition has been constructed and attached to the former theatre.
Contributed by Roger Katz


YOUR COMMENTS

 
In other words, was this the first NEW theatre to be built in Westchester County since the introduction of sound movies? Surely by 1935, every movie theatre in Westchester had been equipped with sound.
posted by Warren G. Harris on Apr 12, 2004 at 8:06am
Growing up in nearby Bronxville, we attended movie theaters in White Plains on Saturday afternoons (until I was 12, in 1955), including the Pix as well as the RKO, but there is no mention on the CT site of the Loew's theater that was also in White Plains. It was on Main Street, a few blocks west of the RKO theater and I think it was called Loew's State. Anyone remember it or have any info about its history?
posted by Stepale2 on Jul 20, 2005 at 6:26am
Stephen, Loew's White Plains was situated at 134 Main Street and had 1,830 seats, according to various FDYBs. I'm surprised that it's not listed here. Must have fallen between the cracks.
posted by Warren G. Harris on Jul 20, 2005 at 6:36am
Here's an auditorium view from the October, 1936 issue of The Architectural Forum Magazine:
www.i8.photobucket.com/albums/a18/Warrengwhiz/128-2880_IMG.jpg
The caption says: "The interior is especially commendable for its simplicity, and for the economy of cubage obtained by using the 'reversed curve' slope, thereby eliminating the spatially wasteful plenum chamber." To understand that properly, you need to look at the exterior view that has a link in the introduction to this listing.
posted by Warren G. Harris on Jul 27, 2005 at 4:52am
This exterior of this theater is briefly seen in "Goodbye Columbus" which filmed throughout lower Westchester County.
posted by TommyR on Sep 12, 2005 at 10:58am
The Pix was designed by the architectural firm of Bianculli & Ghiani, according to an article in the October, 1936 issue of Architectural Forum. Here's a new link to a view of the modernistic auditorium: http://i8.photobucket.com/albums/a18/Warrengwhiz/128-2880_IMG.jpg
posted by Warren G. Harris on Jul 10, 2008 at 3:40pm
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