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Home » Theater Guide » Location » United States » New York » Bronx » Loew's Grand Theater

Loew's Grand Theater

Bronx, NY
2463 Jerome Avenue
, Bronx, NY 10468 United States
(map)
Status: Closed
Screens: Single Screen
Style: Adam
Function: Retail
Seats: 2472
Chain: Unknown
Architect: Eugene DeRosa
Firm: Unknown
Add a photo for this theater!
Located on the corner of Fordham Road and Jerome Avenue in the Bronx. You can still see the painting on the brick wall that faces Fordham Road - "Loew's Grand - Vaudeville and Photo Plays". The paint is covered by a thin veil at the moment.

Completely gutted and turned into retail stores that took up the entire two floors. In the 80s it was a Loehmann's clothing store, then a Lionel Kiddy City, a Wiz, and now a cheap department store called El Mundo.
Contributed by Arleen Colon

YOUR COMMENTS

 
The Loew's Grand Theatre is located at 2463 Jerome Ave. and it is listed as seating 2472 people in trade books.
posted by William on Feb 18, 2004 at 9:38am
The Grand was considered the #1 Loew's theatre in the Bronx until the 1929 opening of the Paradise, when the Grand was demoted to playing the same movies but two weeks later, along with most of the other Loew's houses in the Bronx (a few played even later than that). Because of its size and luxury, the Paradise was exclusive first-run in the Bronx for all movies booked by the Loew's circuit. That held into the 1960s, when film distribution began to change to what it is today.
posted by Warren G. Harris on Feb 18, 2004 at 11:08am
...eyesore...
posted by Sean Ryan on Apr 6, 2004 at 8:58pm
The auditorium was a combination of the Adam and Empire styles, and very similar to the work of Eugene DeRosa's mentor and onetime employer, Thomas Lamb. Architectural blueprints of the Grand and photos of the interior can be found in "American Theatres of Today, Volume I," by R.W. Sexton & B.F. Betts, reprinted in 1977 by the Vestal Press in combination with Volume II.
posted by Warren G. Harris on Apr 16, 2004 at 9:10am
Judging from the marquee, which features the film "New York", in all likelihood the photo at the following site is from 1927 or 28:
http://bronxblotter.home.mindspring.com/old/grand_old.jpg

More recent photos of the facility can be seen here:
http://kraybill5.home.mindspring.com/52theatres/wfordham5_grand_120902.jpg
http://kraybill5.home.mindspring.com/52theatres/wfordham5_120902_det1.jpg
http://kraybill5.home.mindspring.com/52theatres/wfordham5_120902_det2.jpg
posted by Damien Farley on Jun 24, 2004 at 1:02am
Here are two views of the auditorium of the Grand, which was considered the top Loew's theatre in the Bronx until the opening of the Paradise: www.i8.photobucket.com/albums/a18/Warrengwhiz/128-2826_IMG.jpg
posted by Warren G. Harris on Jul 22, 2005 at 7:53am
So there is now nothing left of the old theater?
posted by cypress on Sep 18, 2005 at 9:22am
The 2004 photos show the auditorium portion still standing, but housing at least a portion of a Wiz retail store. However, the Wiz chain has since closed down, so I don't know the present status of the site. Perhaps one of our Bronx residents could check it out and file a report.
posted by Warren G. Harris on Sep 18, 2005 at 10:43am
A Robert-Morton organ Size 3/14 was installed in the Loew's Grand Theater in 1927.
posted by Lost Memory on Sep 28, 2005 at 2:27pm
The auditorium of the Grand was long ago gutted completely and refitted with two or three complete levels. There is a college operating in it. The Wiz was in the former lobby and some of the other retail space.

posted by Joe Masher on Sep 28, 2005 at 5:32pm
This photo of the Loew's Grand is the same as Damien posted on Jun 24, 2004 only this one is alot clearer. The date given with the photo is 1928.
posted by Lost Memory on Oct 12, 2005 at 3:41pm
A Loew's circuit ad in the March 1st, 1943 issue of The New York Times says that the Grand Theatre sold $153,000 in U.S. War Bonds in one day. I don't know why the Grand was singled out for mention, but perhaps just to inspire patrons of all Loew's theatres to try to equal or suprass that mark.
posted by Warren G. Harris on May 5, 2006 at 6:51am
Three photographs I took of the Loew's Grand Theater in June 2005:
http://flickr.com/photos/kencta/220916995/
http://flickr.com/photos/kencta/220917289/
http://flickr.com/photos/kencta/220917491/
posted by KenRoe on Aug 21, 2006 at 1:27am
Here is another view of Loew's Grand.

posted by Lost Memory on Jul 2, 2008 at 5:53pm
Here's a new link to rare views of the auditorium. The Grand was considered the crown jewel of Loew's Bronx theatres until it was surpassed by the Paradise:
http://i8.photobucket.com/albums/a18/Warrengwhiz/128-2826_IMG.jpg
posted by Warren G. Harris on Jul 3, 2008 at 6:13am
Warren, why do hardly any of your photobucket pics work?
posted by Chuck1231 on Apr 1, 2009 at 4:33pm
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