The Boulevard first opened in November, 1926, and was one of three theatres built in NW Queens by the Grob & Knobel circuit with Herbert J. Krapp as architect. The Boulevard was the only one of the three with stage facilities large enough to handle a live play or musical. Unlike the other two, it also had a balcony; the Sunnyside had all of its seats on a steeply raked main floor, while the Jackson had a raised "stadium" section of seats at the rear of the auditorium.
The Boulevard was designed to be a playhouse, with bookings of shows that had recently closed on Broadway or were "trying out" enroute. The attractions ran from Monday through Saturday, with Sunday used for vaudeville and a feature movie.
In 1928, when William Fox acquired the Grob & Knobel theatres, he kept the Boulevard legit by sub-leasing it to Louis Werba, who also operated playhouses in Brooklyn, the Bronx and Upper Manhattan. The onset of the Depression sent both Fox and Werba into bankruptcy, so the Boulevard became a double-feature movie house under Fox's successor, Skouras Theatres, which also took over the Jackson and Sunnyside (later sold to Century Theatres).
Due to its location in a residential area on Northern Boulevard that was a long walk from the 82nd Street shopping district around Roosevelt Avenue, the Boulevard never did as well as the Jackson, but it survived a triplexing in the early 1970s before a decline in the neighborhood caused its closure. It sat vacant for at least a decade while a battle raged over the owner's plan for demolition, which was opposed by the community.
The Boulevard was finally sold for conversion to what has become the highly succesful Natives Restaurant-Theatre, catering to Queens' very large Hispanic community. The restaurant-bar takes up the Boulevard's former entrance and lobby, while the three auditoriums are used for plays, concerts, and sometimes imported movies.
Contributed by Warren G. Harris
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