Avenue Theatre

Just to make finding it easier, the town is West Plains. I have some pictures which I'll gladly submit when the feature comes back online. The sign is intact, the marquee has no neon, but perhaps never did. The upper story is painted in a very garish rainbow scheme.

Oops. P.S. Any idea if the current Orr Furniture store was a theater? It's just off the courthouse square, and obviously had a large sign at one point.

I think you might be referring to the Davis Theatre, it opened in 1949 but not sure when it closed. It was one of the Boller Brothers theatres.

I can send a picture of the building in question if you like. It's a tan brick building with a large skylight in the vertical portion of the facade.

You can email it to me direct at charlesvanbibber@msn.com

Seth, you are correct it should be West Plains, Mo. Guess I got carried away when I was logging and added an E.

Actually there is very nice, original neon on the sign. It was not working for a short period, but has been repaired for sometime now. It is a true gem.

Right, the sign. Not the marquee.

Here is a photo showing the gaudy rainbow paint job that the Avenue got when it was remodeled for the arts venue.
http://i4.photobucket.com/albums/y147/Chuck1231/Missouri%20Theatres/AvenueTheatreWestPalinsMo.jpg courtesy seth.

Here is a recent photo of the Avenue Theater.

Here is the website for the theater organization. The site appears to be under construction:
http://tinyurl.com/yrxwy8

There is a photo of the theater on this site:
http://tinyurl.com/2cp6yn

This is the photo that Chuck linked to on Jul 26, 2005 that was taken by Seth.

Ouch.

Thats putting it mildly.

From Boxoffice magazine, May 1950:

The St. Louis Theater Supply Co. recently sold about 500 International seats to Dean Davis for his new Avenue Theater, now under construction in West Plains, Mo.

1983 photo fo the Avenue Theater.
http://americanclassicimages.com/Default.aspx?tabid=141&txtSearch=CATAdvancedSearch1%2c25%2c3%2c-1&SortField=ProductName+DESC%2cProductName&ProductID=29341

1981 Photo

This theater could be listed as open since it's being used as a community theater. Here is their website which is now functional.

The phrase, "Yellow Submarine" comes to mind.

What an awful paint scheme.

If they were trying to draw attention to the building, I think that they succeeded. It looks like they tried to cover the marquee with siding in the 1983 photo. The owners of this building seem to enjoy making a fashion statement. LOL

Here is a 2009 photo.

Dean Davis operated an Avenue Theatre in West Plains prior to 1950, when this house was built. The January 21, 1950, issue of Boxoffice Magazine announced that construction bids had been taken for Dean Davis's new theater at West Plains on the 17th of that month. The item didn't give the name of the new house, but said that Davis was the operator of the Davis and Avenue theaters in West Plains. The new theater had been designed by Boller & Lusk of Kansas City.

The March 11, 1950, issue of Boxoffice said that construction was proceeding and the new house would be open by June. It would be called the New Avenue Theatre and would have 500 seats (the January 11 issue had said 510 seats.) Equipment from the old Avenue Theatre would be moved to the new house. The item gave the location of the old Avenue Theatre as a leased building on the east side of Washington Avenue, and its seating capacity as 350. It said that Davis had operated this house for several years.

The name New Avenue Theatre must not have stuck for very long, as Boxoffice was back to calling it simply the Avenue Theatre within a couple of years. I don't know what became of the old Avenue Theatre, but as Davis didn't own the building it might have been reopened by another operator under another name.

This is a September 2009 photo.