Phipps Plaza Theater

3500 Peachtree Road NE,
Atlanta, GA 30326

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THE EXORCIST ad at PHIPPS PENTHOUSE theatre in Atlanta, Ga

Viewing: Photo | Street View

A three screen set-up, lost when they remodeled the Phipps Plaza shopping centre. At one time the Penthouse was THE place to see a film in Atlanta. Typical Cineplex Odeon run into the ground death. While Plitt ran it, it was a first class operation. Some of the seats ended up at the now closed Franklin Plaza in Marietta.

A 14-screen AMC now operates from the Phipps Plaza Shopping Centre.

Contributed by Raymond Stewart

Recent comments (view all 96 comments)

rechols
rechols on November 14, 2010 at 11:23 am

Saw MAS*H at the original PPT in late 70 or early 71. Place was packed.
Was it at Phipps where you bought the tickets at one location in the mall, then
walked to the theater in another? Idea was to “acquaint” the customer with more
mall merchants. Anybody remember that, or is it just another of my
Baby Boomer memory tricks?
That mall was like a cemetery at one point in the early 80s. You could walk through
and about the only people you’d see were store employees and uniformed security
people. Lenox Square, on the other hand, would be packed. It’s been a while since I’ve been to Atlanta, I guess Phipps has recovered. Hope so, it was a beautiful mall.

Mike Rogers
Mike Rogers on April 26, 2011 at 1:06 am

Admission Prices set for “JEDI” and “SUPERMAN” from the Knoxville District is that Child will go to $2.50 and Adult will go to $4.50 on “JEDI” and $4.00 for “SUPERMAN”.

Mike Rogers
Mike Rogers on May 2, 2011 at 11:30 pm

“Monty Python and The Holy Grail"goes on Seven weeks at the Penthouse.Between Jacksonsonville and Atlanta screens it has grossed over $300,000.A dozen addition markets are set to open next week. Sept.22.1974,BOXOFFICE.

dhargette
dhargette on October 23, 2012 at 5:47 pm

As my memory serves me, the Phipps Plaza Theatre was originally a single screen downstairs. They added the Penthouse upstairs at a later date. I was thinking they split the original theatre downstairs into two screens. The original theatre was one of the most comfortable with more leg room per seat… great when someone had to get by you to get to their seat, or exit to the lobby.

galateasca
galateasca on July 10, 2013 at 5:00 am

I remember buying tickets in one part and seeing the film somewhere else. I also remember that at least one of the two theaters was very mod at the time, featuring the egg shaped chairs in the lobby. That was glorious fun for a kid.

mattarga
mattarga on July 24, 2013 at 8:59 pm

I remember going here with my dad on my 9th birthday to see The Empire Strikes Back. At the time the movie opened on May 21, 1980, it started out as playing as a limited engagement in select theaters, including this one. Not only that, Phipps showed the 70MM print! And there was either a rep or a bookstore guy out front in the lobby selling copies of the storybook from Random House, so you know who got a copy of that on the way in to see it. :)

cccmoviehouses
cccmoviehouses on February 13, 2014 at 3:16 am

Phipps Plaza was the place to see movies in Atlanta in the 70’s and 80’s. Took my family to many good ones and one or two that was not so good. Phipps was such a neat place to go in those days, we always went in Abercrombie & Fitch long before it became just another teen clothing store, it was on two levels, need khakis no problem, or a canoe.

treadway
treadway on August 23, 2014 at 6:42 pm

Phipps Plaza was the fanciest mall we knew of at the time in the early 1980s. It was the best place to see the 1st run movies. All of the stores were cutting edge and the theater was great.

Cliff Carson
Cliff Carson on August 24, 2014 at 7:29 pm

treadway, you are right. Both theaters (the one downstairs was single screen when it opened and the Penthouse upstairs) were plush and made the film you were seeing a memorable experience.

StanMalone
StanMalone on May 30, 2017 at 7:37 pm

It is hard to believe that I have been commenting on this site for 12 years, but in June 2005 I made my first comment on this theater. In it I lamented the fact that there were no known pictures of the auditorium in its original Ultravision configuration. This link:

http://cinematreasures.org/theaters/18631/photos/106398

is to a picture of the Plaza Theater in Columbus Ga. ABC built some wonderful looking Ultravision theaters in the late 60’s. Some like the Plaza were free standing and had a very impressive and distinctive look while others like Phipps were built in malls. The auditoriums however, except for size, were identical as they had to be to use the Ultravision process.

This picture is exactly what the Phipps auditorium looked like. Imagine dark red seats and deep gold curtains and you get the idea. The picture was floor to ceiling and if you look closely you can make out where the edge of the screen was, one floodlight inside the exit doors. The curtain, when opened, did not bunch up at the edge but disappeared behind the wall drape between the screen and the exit door. At the edge of the screen on each side was a bank of vertical floods. Whenever a movie with an overture played the house lights could be darkened and the vertical screen floods used until the end of the overture and the opening of the curtain.

Great looking presentation in these houses second only in my experience to the old Martin Cinerama / Atlanta Theater downtown which had a deeper curve and ribbon screen.

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