Uptown Theatre
113 W. Constitution Street,
Victoria,
TX
77901
113 W. Constitution Street,
Victoria,
TX
77901
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Classic Art Deco style theatre opened on February 18, 1931 with Nancy Carroll in “Stolen Heaven”. It was the first downtown theatre on the square in Victoria and was operated by Frels Theaters chain and became their head office. Seating was provided for 550 in the orchestra and 250-seatys in the balcony. The last movie to show at this theatre was “Jaws” in 1976.
Exterior of building had three different looks. Original was a vertical bulb sign. This was blown down in a hurricane. Second was a neon marquee with “Uptown” spelled out above the awning in a horizontal layout. Third was a total facial with new porcelain enamel and a vertical neon sign, with a lot of neon chevrons chasing on the marquee.
The Uptown Theatre was demolished in 1977.
Contributed by
Brad Richards
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Recent comments (view all 6 comments)
Here is a February 1965 ad from the Victoria Advocate:
http://tinyurl.com/mt4jvk
Here is a March 1972 ad:
http://tinyurl.com/yk57xqv
The Uptown opened on February 19, 1931. The premier feature was “Stolen Heaven” with Nancy Carroll and Phillips Holmes.
The Uptown was the site of a Gene Autry stage show at noon on January 3, 1937. That afternoon, after the show, Gene Autry visited a young Victoria girl who had been injured at school and was unable to attend the show. In a Victoria Advocate interview, Autry commented, “It was a great pleasure to have seen her, and if my visit cheered her up then the happiness was all mine…I do hope that she continues rapidly in her recovery.”
The Frels Uptown theatre opened on February 19th, 1931. It made front-page news the day before.
Ad:
Frels' New Uptown theatre Wed, Feb 18, 1931 – 3 · Victoria Advocate (Victoria, Texas) · Newspapers.com