St. James Theatre

300 Cookman Avenue,
Asbury Park, NJ 07712

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St. James

Viewing: Photo | Street View

The New St. James Theatre was opened in 1917 and was designed by architect Thomas Lamb. Later this theatre had a Todd-AO projector.

It was demolished in 1974.

Contributed by tc

Recent comments (view all 24 comments)

TheALAN on February 15, 2015 at 1:50 pm

Hello! Why is the Mayfair Theater pictured on the St. James Theatre site above? It even says Mayfair Theatre, Asbury Park, N.J.

RickB on February 15, 2015 at 2:27 pm

The St. James is the red brick building right next to the Mayfair. Perhaps it never got its own postcard.

vindanpar on July 1, 2015 at 9:50 pm

It really is heartbreaking seeing the old postcards of Asbury Park. I vacationed there as a boy with my family in the 60s. It was a very beautiful seaside town with both honky-tonk and class side by side. I don’t think anything like it exists today.

The St James and Mayfair were great theaters. How lucky people were back then to have such wonderful movie theaters to go to after a day at the beach and then a late evening stroll on the boardwalk.

Hyford on August 31, 2015 at 10:55 am

Henry Rosenberg (the father of Walter) built this theater. Rosenberg was the grandson of Oscar Hammerstein I, and uncle of Oscar Hammerstein II. Rosenberg(s) changed their name to Reade at the start of WWI

TheALAN on August 31, 2015 at 4:54 pm

Thank’s Hyford for your comment today!

Although Henry Rosenberg built the theater, he had changed the family surname to Reade by the start of World War I, (c.1914). The St. James Theatre didn’t open until 1917.

Since the top of the marquee said Reade, it could be said that the name of the theater was Reade St. James Theatre. But in practicality, Reade was never used as a part of the theater’s name.

And Rosenberg was never a part of its name!

TheALAN on September 2, 2015 at 11:10 am

Just a clarification on Gary Crawford’s comment (April 17, 2008 at 11:23 am) that the theatre was originally named the Rosenberg Theatre. Again, it never was! It opened as the (Reade) St. James Theatre in 1917 and retaind that name, or a variation, until its demolition in 1974. Please, let’s check the accuracy of our comments. Thanks!

vindanpar on October 28, 2015 at 9:27 am

Saw Hello Dolly here in July ‘70. Believe it was in Todd AO. Wonderful roadshow theater. Comfortable with large screen. Sat mat and practically empty. No reserved seats and continuous showings. By that time roadshow presentation was just about dead though Dolly was still paying exclusive engagements and would go wide later in the summer.

I do think mezz was 50 cents more than orch or balc. Though I just sat there anyway and usherette didn’t mind.

rivest266 on March 20, 2016 at 1:36 pm

August 22nd, 1917 grand opening ad in photo section.

rivest266 on March 22, 2016 at 4:49 pm

June 20th, 1935 grand reopening ad also in photo section.

GSCrawford on August 2, 2016 at 9:20 am

Going through some old records, I believe that I took the info of the St. James being called The Rosenberg from George Clark, the longtime projectionist there. He was a walking history book, but he could spin a few yarns as well. With the evidence presented above, I officially retract my statements as to the original name of the theatre.

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