Evergreen Theatre
53 E. 11th Street,
New York,
NY
10003
53 E. 11th Street,
New York,
NY
10003
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Apparently it was the SOHO for a few months before it became the SOBO.
In keeping with “Yellow”, the Evergreen also showcased Godard’s Weekend. The theater was almost too intimate for that film.
The premiere reserved seat venue for I AM CURIOUS (YELLOW) is now a church???
I just did a spit take all over my computer!
In the early 70’s this was running gay porn as the Sobo Theatre
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The theatre first opened in October, 1964, as an off-Broadway playhouse called the Renata. Owner Oscar Zurer lived in an apartment above the theatre. Zurer had previously been a partner in another off-Broadway house known as the Renata, which operated from 1957-64 in converted premises at 144 Bleecker Street. After the Renata moved to its new home on 11th Street, I’m not sure what became of the old one, but I think it was used as a bar or nightclub. The new Renata remained an off-Broadway playhouse until purchased in 1967 by Grove Press, which changed the name to Evergreen in honor of its bi-monthly magazine and book imprint. The Evergreen opened on October 18 of that year with the provocative two-character stage play, “The Beard,” accompanied by a program of film strip and slide projections and a musical trio. After “The Beard” closed in January, 1968, the Evergreen switched to showing movies exclusively, starting with a revival of Grove’s own “Finnegan’s Wake.” Grove also owned the Cinema 16 library and intended to program some of it at the Evergreen. In September, 1968, it hosted the NYC premiere of the controversial feature documentary, “Warrendale.” Grove’s owner, Barney Rosset, sold the Evergreen to the Baha'i Church in January, 1976 for a reported $500,000.
The 162 seat Evergreen started showing movies in early 1968 with FINNEGAN’S WAKE as an outlet for Grove Press Releases. It had previously run plays as the Renata. Its claim to fame was the opening of I AM CURIOUS (YELLOW) along with Cinema Rendezvous and it offered mail order reserved seats. The film played on and off for over a year. By 1970 Grove Press also moved into the Bleecker Street and temporarily renamed that the Evergreen Bleecker as well. It was caught up in a three cinema obscenity trial for showing the film CENSORSHIP IN DENMARK and by 1971 had reverted to live shows.
Movie star Carole Lombard and her mother were members of the Baha'i faith. In January, 1942, they died together in a plane crash while returning to Los Angeles from their native state of Indiana, where Lombard had been promoting the sale of U.S. war bonds.
As far as I can tell, its the same building. I would set the status as Closed and function as Church. This one is kind of unique. NYC lists this building as “Theatre In Mixed-Use-Church”. Meaning that it is tax exempt. The Bahá'à Faith has a website here:
http://www.bahainyc.org/
This is now the address for the New York Baha'i Center, which has an auditorium named in honor of John Berks Gillespie (better known as “Dizzy”). I don’t know if this is a conversion of the Evergreen cinema, or a new building. The Evergreen was quite small and didn’t last very long.
I seem to remember an Evergreen Films distributorship from this period, theatrical and non-theatrical, specializing in off-beat product…associated with Evergreen Books, perhaps.