Loew's Sheridan Theatre
200-202 W. 12th Street,
New York,
NY
10011
200-202 W. 12th Street,
New York,
NY
10011
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Link to Life magazine, then scroll through to page 57, 58, etc. (Just close the pop-up offer to join.) There’s a lot of interesting stuff in this special nostalgia issue.
So, St. Vincent’s buys the theater, tears it down and never builds anything, leaving a vacant lot. 40 years later St. Vincent’s is out of business. Karma is a bitch. Fuck them.
Great Looking theatre.From 1966.
Love the old verticals and other signs.
Nice site and pictures,those were the days!
1966
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A sad time at the Sheridan.
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I became aware of this thatre a number of years ago while attending an off Broadway show which I believe was called In Gay Company. There was a song in that show that one character sang that he met his one true love in the balcony of Loew’s Sheridan Square.
Demolition started in the summer of 1969, and took several months. Though Loew’s had been earning profits from the Sheridan, the circuit was only a lease-holder and had to vacate when the owner sold the building and its underlying ground to St. Vincent’s Hospital and Medical Center. A long article and photo of the auditorium in the process of demolition can be found in The New York Times of August 28, 1969. I’d be happy to send a copy to those contacting me privately at .com.
The link in the introduction to Edward Hopper’s legendary painting no longer works. Here’s a new one:
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When the Sheridan first opened in September, 1921, The New York Times described it as the largest theatre to be especially built for motion pictures south of 42nd Street. Seating capacity was reported to be 2,700. The auditiorium ceiling had a sixty-foot dome “which perfectly reflects the idea and style of the Italian Renaissance, carried out in Georgian green, ivory and gold,” the NYT noted> “A large lounge for ladies and gentlemen has been introduced for the orchestra and mezzanine floors. As a great relief to picture patrons, cross-ways extending the entire width of the auditorium allow arrivals and departures to traverse the floor without interfering with the vision of others seated along the sides of these crosss-ways, as they are sunken below the level of the seats which they front.” The stage had a permanent set that cost $40,000 and would serve as a frame to the films and their “live” prologues. Each program would be similar to those at Broadway deluxers like the Strand, starting with an overture by the resident orchestra, several concert pieces by singers and dancers, and then followed by a newsreel and feature movie. The Sheridan’s opening film was “Disraeli,” with George Arliss. Here’s a grainy photo of the Sheridan nearing completion. It had two vertical signs flanking the entrance at the intersection of Seventh Avenue South and Greenwich Avenue: View link
Yes, the Greenwich Theatre was across the street from the rear part of the Sheridan Theatre. Today, a modern gymnasium occupies the Greenwich’s site.
And if you headed West (to the left) on Greenwich Ave, across from The Sheridan was the Greenwich theater.
The main entrance was on a diagonal at the intersection of Seventh Avenue South and Greenwich Avenue. In the following photo, the bus at right is headed downtown on Seventh Avenue South. The hatted woman at left is crossing Greenwich Avenue. West 12th Street is behind the bus. I don’t know how or why it figured in the business address of Loew’s Sheridan:
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Warren, when you put in 2-18 Seventh Avenue South it comes up with 18 Seventh Avenue South. Which is the wrong location.
Try this link…you can select street view and “walk” around!
http://tinyurl.com/4x3ltw
Regarding dead links, you can always try going to http://www.archive.org and searching for an old version there.
Lost Memory posted the addresses given on the certificate of occupancy for this building from 1921 and the current address given by the Department of Buildings. If the address is incorrect, take it up with that agency.
Google maps the address that you just posted as 18 7th Avenue and not Seventh Avenue South.
Aren’t you folks aware that there’s also a Seventh Avenue South? That’s the reason why the map won’t chart correctly if you enter only Seventh Avenue. I believe that the dividing point is 14th Street. “Lost Memory” posted a wrong building number. It should be 2-18 Seventh Avenue South, not 2-18 Seventh Avenue.
That’s a good question. Looking at the photo at the top of this page, the entrance appears to be facing the intersection of Seventh Avenue and West 12th Street? If that’s the case, the 200 West 12th Street address should be okay.
Both of the other addresses map to the right location. So was the marquee at the 11th Street and Seventh Avenue side?
If you go with the above address, it maps to near Penn Plaza & 32nd. St.. FDYB has 12th. Street & 7th. Ave.. And if you use that 12th. Street location it maps right.
Three addresses are given for this building in 1921:
2-18 Seventh Avenue (which Google doesn’t map correctly)
200-2 West 12th Street
74-78 Greenwich Avenue
What is the address for this theater? The DOB gives an address range of 2-18 Seventh Avenue for the “loading berths”.
The address should be changed so the Google map shows the right location of 7th. Avenue & W 12th. Street. New York, NY 10011
Since the 7/18/05 link no longer works, an “inferior copy” was better than nothing.