Cinema I, II and III

Northshore Shopping Center,
Routes 128 and 114,
Peabody, MA 01960

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Opened in 1964 as Cinema I and II by General Cinema Corp., one auditorium was very large accomodating 1000 patrons and the other held 500. It was located in the Northshore Shopping Center (now Northshore Mall). The building was a modern and attractive design utilizing a brick and glass exterior in the shape of a “L”. The interior was a blue, white and silver design with a large oblong candy counter in the main lobby. Each auditorium had its own art gallery/lobby areas with padded bench like seating, mens and ladies rooms and telephones.

The ushers and candy counter girls wore light blue blazers with the “GCC” (General Cinema Corp.) emblem and even had official GCC flashlights with hoods so as not to disturb other patrons once the movie started. The complex began a decline in the mid 1970’s and was partially remodeled in 1975 to include the installation of a partition wall in Cinema I which essentially split the auditorium into two sections (hence, the new name Cinema I, II and III). The building was also connected to a Holiday Lanes bowling alley. The theater was demolished in 1998 to make way for a Barnes & Noble bookstore and additional parking for a supermarket. The bowling alley had been closed and demolished years earlier.

Contributed by Jon Montgomery

Recent comments (view all 25 comments)

dave-bronx™
dave-bronx™ on August 30, 2005 at 7:11 pm

Weren’t those made up by Pike Productions out of Chicago? I remember when we needed new ones, Gert Triger would send a letter to someone in Chicago, I think it was Pike… I wonder if they are still in business – and if they are if we could get some from them (even on video)– if they still have the negative.

dave-bronx™
dave-bronx™ on August 30, 2005 at 7:15 pm

Weren’t those made up by Pike Productions out of Chicago? I remember when we needed new ones, Gert Triger would send a letter to someone in Chicago, I think it was Pike… I wonder if they are still in business – and if they are if we could get some from them (even on video)– if they still have the negative.

David Wodeyla
David Wodeyla on August 30, 2005 at 7:39 pm

I checked with Steve Pritzker who keeps in touch with Pike, and they don’t have any copies. Wish someone could find one, maybe a reader here saved some. (Joe DiCarlo would make sure old scratched ones got thrown away, so they wouldn’t get mixed up with new ones.)
hmmm, Gert Trigger, now that’s a name from long ago!! Was she Sy Evan’s secretary?

dave-bronx™
dave-bronx™ on August 30, 2005 at 7:42 pm

Yup – that’s her…

doines
doines on August 31, 2005 at 12:43 am

Steve Pritzker has a digital copy of the old GC trailer.

macknife
macknife on November 22, 2005 at 10:22 am

re:
“Steve Pritzker has a digital copy of the old GC trailer. ”

..so..ummmm..how can I get a copy?

Jim P

PopcornNRoses
PopcornNRoses on July 31, 2008 at 12:44 pm

You can get the old GC Trailer and many others on YouTube – it’s been a goldmine of stuff i’ve saved and snipped into bumpers and ID’s for our podcast…look for “General Cinema Policy trailer” or something similar

Mike Rogers
Mike Rogers on July 30, 2011 at 6:51 pm

dave-Bronx,Behind the screen stuff must have went on even in Georgia,Took home a ton of one-sheets thanks to guys like you.

rivest266
rivest266 on May 11, 2013 at 9:35 pm

This opened on May 29th, 1963. Its grand opening ad has been uploaded here.

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