Odeon Luxe Swiss Cottage & IMAX

96 Finchley Road,
London, NW3 5EL

Unfavorite 7 people favorited this theater

Showing 20 comments

CF100 on December 14, 2017 at 3:13 pm

Terry: I agree with you in that the LUXE auditorium decor scheme is very unimaginative and I’d also say that it has too much of a “domestic” ambience for a cinema. I suppose their intention is for it to look more like a living room!

BTW, comprehensive information is available on Gradus' cinema (or rather leisure venue) lighting systems.

Also, Eomac are their North American distributors.

Alas, whilst they offer a wide range of mounting options, static colour choices are red/green/blue/amber/white.

CF100 on December 14, 2017 at 2:44 pm

PhilipWW: You may well be correct. The last film I saw at Swiss Cottage was “The Last Days of Disco”!

Here’s some blurb from an Odeon press release:

–“The New Year will also see ODEON Luxe Swiss Cottage become London’s first ODEON site to house an IMAX® screen complete with ODEON’s newly launched ODEON Luxe reclining seats… –"Screens two and three have also been upgraded with enlarged screens for improved picture quality, providing the ultimate viewing experience… –"Key features of the new ODEON Luxe refurbishments at Swiss Cottage will include: • Four fully-refurbished screens with upgraded Dolby ATMOS sound systems • 12 new speakers across all four standard screens”

Confusingly, the press release also says: “Each cinema will now boast new speakers and Dolby 7.1 Surround Sound across all auditoriums.”

Foyer will also be refurbished, and the venue will feature a new “Oscar’s bar.”

terry on December 14, 2017 at 2:32 pm

A Local Assistant of mine with ABC had worked at the Odeon Swiss Cottage during WW2 and had done ‘fire watch’ duty on the flat roof. She said it was a lovely theatre at that time.

I suspect that the profile photo may actually be that of the narrowed circle at Swiss Cottage which comprises the Screen1/IMAX auditorium.

If Odeon are determined to persist with their ‘no tabs’ policy (as I suspect will be the case) they could at least choose a more restful and warm colour scheme than ‘Royal Blue’.

PhilipWW on December 14, 2017 at 7:09 am

Four of the five screens (Nos 2 to 5) have been refurbished and rebranded as ‘Odeon Luxe’.

The IMAX Screen 1 remains the same with 307 seats. The new (and reduced) capacities in the other screens are: Screen 2 (71), Screen 3 (50), Screen 4 (53) and Screen 5 (49) which gives a total capacity of 530. The figures have been taken from the Odeon web-site.

The seating capacities of screens 4 and 5 are only slightly reduced because they were already fitted with luxury seats.

Mention is made in a comment below to a photo in a ‘Time Out’ article. I rather think that Odeon are using generic photos in their publicity for Luxe cinemas, so that photo is probably not of one of the Swiss Cottage auditoria. I think I have seen it used before.

terry on December 12, 2017 at 2:44 pm

The home page photo depicts a cold looking, devoid of atmosphere auditorium with – as usual – the bare screen staring one in the face……

CF100 on December 11, 2017 at 8:44 am

A Time Out article contains a photo of the new “Luxe” auditorium at Swiss Cottage.

PhilipWW on October 10, 2017 at 5:43 am

Screens 4 and 5, albeit relatively small with just 61 seats each, do have impressive Scope screens with side masking. All the seats are designated ‘Club’ and are very spacious with plenty of legroom. Although the flooring is sloped, rather than stepped, the sight lines are good. These are good screens to see movies in.

Although I did not see inside Screens 2 and 3, I was told that thy too have full Scope screens (though I’m not too sure that the person I spoke to fully understood what I was asking).

Upstairs the Screen 1 IMAX theatre is in the old balcony area. The seating here is stepped and the screen impressively large in, I presume, about an 1.90 ratio for digital IMAX presentations. The film I saw was standard Scope which had to be “letterboxed” for the screen; that worked fine as the auditorium was very dark. The picture was still impressively large.

In all I thought this Odeon a good place to watch movies and a good conversion to a multiplex.

glyn_lewis on November 17, 2012 at 3:20 pm

In 1937 the premiere of “Dark Journey” was given here, attended by its stars Conrad Veidt & Vivien Leigh.

davepring on October 27, 2012 at 1:25 pm

I visited the Swiss Cottage Odeon today to see their IMAX presentation of Skyfall. I am normally very critical of Odeon sites but this one exceeds all expectations. There is little remaining of the Art Deco interior but at least the circle foyer has been reinstated and is now the stylish Amber Bar. The Imax auditorium, the former circle is massive and the deco ceiling troughs are still in situ and the screen presentation was impressive.

Mike_Blakemore on September 30, 2011 at 2:30 pm

Have loaded a better picture

geoffmee on June 20, 2011 at 4:10 am

Members may be interested to know that I tried to discover from Odeon whether or not the renovations would lead to the destruction of the still-marvellous Screen 1 (old circle) : they refused to comment, which makes me think that sadly it will. I believe the venue is now slated to re-open not in the summer, but early autumn 2011.

Sapho on January 2, 2009 at 5:26 pm

In spite of this theatre having seen a great deal of change, I find this is still one of the few local cinemas in London that has an excellent atmosphere, and I do love watching films here. I just hope it keeps going.
Nice photos Lost Memory!!

Ken Roe
Ken Roe on September 3, 2006 at 11:02 am

A fairly recent photograph of the Odeon Swiss Cottage:

Ken Roe
Ken Roe on September 20, 2005 at 1:42 am

A recent exterior view here:
View link

Paul Noble
Paul Noble on September 12, 2005 at 5:41 pm

The night before setting off on a three-week camping trip from London to Istanbul and back (stopping in Austria, Yugoslavia, Bulgaria, Turkey, Greece, Italy, Switzerland, Belgium, etc.), we went to the Odeon Swiss Cottage to see “If It’s Tuesday, This Must Be Belgium.” A nice send-off for a great trip, and an impressive visit to one of Britain’s massive Odeons of the thirties.

Ken Roe
Ken Roe on September 12, 2005 at 2:41 pm

Oopps… link to photo # 2 again here:
View link

Ken Roe
Ken Roe on September 12, 2005 at 2:38 pm

More vintage exterior photographs of the Odeon Swiss Cottage here:

  1. Exterior in 1949
    View link

  2. Exterior in 1956
    View link

  3. Exterior in 1968
    View link

Ken Roe
Ken Roe on September 12, 2005 at 1:54 pm

Some more historic details and a recent exterior photograph here: