Strand Theatre

138 S. Main Street,
Memphis, TN 38103

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Strand Theatre, Memphis, Tennessee

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Built by the Southern Enterprises circuit around 1920. By the early-1940’s it was operated by Paramount Pictures Inc. through their subsidiary M.A. Lightman.

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Contributed by Jack Coursey

Recent comments (view all 12 comments)

Will Dunklin
Will Dunklin on November 2, 2005 at 3:39 am

WHW excellent description! Thanks. In my (limited) research on Memphis theatres I’ve come across several references to the Majestic #1 and #2 and also the NEW Majestic #1 and #2. I infer there were actually 4 theatres called Majestic at one time. I’ve wondered if the building last known as the Strand was one of these. There is a Majestic theatre still standing nearly across from where the Strand stood. It is now a brew-pub. It was adjacent to the Hotel Gayoso and Goldsmiths.

Backseater
Backseater on November 3, 2005 at 12:57 am

My best recollection is that the Strand was always called the Strand, from 1963 to 67 at least; and a newspaper article about 1966 when it closed briefly said (I think) that it had been so named since the 20s. There may have been one or more Majestics in Memphis before my time, but I don’t remember hearing about them. The first Majestic I saw was in San Antonio, Texas (q.v.) and it sure was. Fortunately it escaped the wrecking ball and was restored.
Google lists a Malco Majestic at 7051 Malco Crossing way out to the Southeast near Winchester and Route 385 (Nonconnah Parkway), but that’s clearly a newer one…

Will Dunklin
Will Dunklin on November 3, 2005 at 4:16 am

Everything I’ve heard about the Strand was exactly as you describe. The “era-of-four-Majestics” would have been around World War One, which made me think that the Strand MIGHT have been one of the later Majestics, renamed in the 1920’s.

By the time I was in Memphis, the Strand’s site had been a parking lot for years. It was interesting (and a little heartbreaking) to be able to see the scars the old theatre had left on the adjacent building: you could clearly see where the stairs and balcony had been.

Will Dunklin
Will Dunklin on June 12, 2006 at 8:54 am

The Film Daily year book for 1935 lists this as Loew’s Strand. The big theatres in downtown Memphis changed hands a good deal during the ‘30’s. Loew’s Palace went to Paramount for a while and then to MALCO. Apparently Lowe’s operated the Strand right next door to their magnificent State for a while. Loew’s got the Palace back around 1940 when MALCO got the RKO Orpheum. As an old theatre manager friend said of that time: “the employees in the downtown theatres didn’t know who they were working for from day to day.”

TLSLOEWS
TLSLOEWS on June 24, 2011 at 9:03 am

Interesting story Will.

vastor
vastor on July 17, 2011 at 6:20 pm

Older photos discovered on the site “Memphis Movie Theatres” show that the Strand building was built as the Majestic #2, had several marquees and owners. Under the Strand name it was M. A. Lightman’s first Memphis operation. The vague outline of its balcony may be seen on the side of the Black and White/Shainberg’s/Royal Furniture building still standing. Its site is a passage from Main to Second St. across from Peabody Place. It had a very tiny “passage” sort of lobby.

Will Dunklin
Will Dunklin on August 2, 2011 at 6:29 pm

Vincent, thanks for the confirmation on the name Majestic. There is a photo of one of Memphis' Majestics (not the one still standing) in the book Nickelodeon Theatres and Their Music. Wonder if it was this one?

vastor
vastor on August 8, 2011 at 9:10 am

How do I see this photo? The library’s photo of the Majestic/Strand building has a big 10c over an arched marquee. You can plainly see the top cartouche which appears in other photos of the Strand. However, there is another older photo showing a vertical with a starburst over it that says “Majestic” which seems to pre-date both of the other buildings. Which one is it?

vastor
vastor on August 10, 2011 at 11:27 am

A new piece of info on the various Majestics. The old Theatorium, opened by the Dinstuhl family in about 1905, later became the North Main Majestic. The early photo of an upright sign reading “Majestic” is on South Main, near the future site of Loew’s State and pre-dating both buildings housing Majestic theatres. So, these may be the “old” and “new” Majestics of which you speak. Will further research how many of these (it is said at least three) were owned by Frank Montgomery.

Oscarcl
Oscarcl on December 14, 2012 at 4:05 pm

I spent many a happy hour at the Strand from 1949 hrough its closing in th 1960s. It was a pie saped auditorium with the biggest wedge toward the rear. The lobby was very small and red velvet curtains separated the lobby from the theatre. They showed a lot of “B' pictures and things lke MY FRIEND IRMA premiered in Memphis at that venue (Paramount, 1949). I recall it came up in status durng the 1950s and it was the theatre were such films as 1959s THE BEST OF EVERYTHING(20th) with an all-star cast (Joan Crawford, Hope Lange, Brian Aherne, Stephen Boyd, Suzy Parker) played for several months. In the 30s they used to have door prizes and give away small appliances and dishes between shows. It was certainly not one of the grand venues like the Orpheum or the 2 Loews properties but it held its own for many years.

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