Elm Theatre
220 N. Elm Street,
Greensboro,
NC
27401
220 N. Elm Street,
Greensboro,
NC
27401
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Grand opening ad:
Paramount theatre opening 20 Dec 1931, Sun News and Record (Greensboro, North Carolina) Newspapers.com
Grand opening ad:
Correction: It was renamed “New Theatre” on April 12th, 1932 after Wilby-Kincey complained and Parasina on April 21st, 1932 and Criterion on May 22nd.
This opened as Paramount on December 21st, 1931 and renamed Criterion in 1932 when Wilby Kincey complained. It was renamed Elm on June 29th, 1948. Grand opening ads for the Paramount and Elm uploaded in this theatre’s photo section.
Wasn’t this theatre called “The Cinema”?
FYI: The Criterion Theatre was one of several Downtown Greensboro cinemas that was the subject of the famous civil rights protests that emerged during the 1950’s and 1960’s. The theatre was about two blocks down from the famous Woolworth’s Department Store where the sit-in began at the height of the civil rights movement.