Prescott Drive-In
Highway 99,
Modesto,
CA
95353
Highway 99,
Modesto,
CA
95353
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The Prescott Drive-in opened on the same day in 1967 as the Briggsmore Theatre.
Contributed by
Ken McIntyre, JLC
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Recent comments (view all 4 comments)
The April 22, 1968, issue of Boxoffice Magazine ran an article about the new Prescott Drive-In. The Prescott was designed by San Francisco architect Gale Santocono, for Robert Lippert’s Affiliated Theatre Service Inc.
The new drive-in could accommodate 1000 cars on its 15 acre parcel, and had a screen 114 by 57 feet on a 70-foot tower. There was a free-standing marquee 40 feet high, with an attraction board 38 feet wide and 14 feet high. The first manager of the Prescott was Gus C. Vasconcellos.
Listed in the 1980 IMPA as a triplex with a capacity for 1000 cars.
Google news archive’s microfilm for the opening starts at View link
for the next 5 pages.
That would place it in the area of the Central Valley Plaza Shopping Center. Right around Clarion Inn and the Courtyard by Marriot.
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