Prescott Drive-In

Highway 99,
Modesto, CA 95353

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The Prescott Drive-in opened on the same day in 1967 as the Briggsmore Theatre.

Contributed by Ken McIntyre, JLC

Recent comments (view all 4 comments)

Joe Vogel
Joe Vogel on March 7, 2009 at 8:31 pm

The April 22, 1968, issue of Boxoffice Magazine ran an article about the new Prescott Drive-In. The Prescott was designed by San Francisco architect Gale Santocono, for Robert Lippert’s Affiliated Theatre Service Inc.

The new drive-in could accommodate 1000 cars on its 15 acre parcel, and had a screen 114 by 57 feet on a 70-foot tower. There was a free-standing marquee 40 feet high, with an attraction board 38 feet wide and 14 feet high. The first manager of the Prescott was Gus C. Vasconcellos.

rivest266
rivest266 on January 5, 2010 at 1:05 am

Google news archive’s microfilm for the opening starts at View link
for the next 5 pages.

Silicon Sam
Silicon Sam on January 5, 2010 at 1:41 am

That would place it in the area of the Central Valley Plaza Shopping Center. Right around Clarion Inn and the Courtyard by Marriot.

H E R E

jwmovies
jwmovies on November 10, 2012 at 7:44 pm

Approx. address for this drive-in was 1791 Prescott Road.

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