Prescott Drive-In
Highway 99,
Modesto,
CA
95353
Highway 99,
Modesto,
CA
95353
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Approx. address for this drive-in was 1791 Prescott Road.
That would place it in the area of the Central Valley Plaza Shopping Center. Right around Clarion Inn and the Courtyard by Marriot.
H E R E
Google news archive’s microfilm for the opening starts at View link
for the next 5 pages.
Listed in the 1980 IMPA as a triplex with a capacity for 1000 cars.
The April 22, 1968, issue of Boxoffice Magazine ran an article about the new Prescott Drive-In. The Prescott was designed by San Francisco architect Gale Santocono, for Robert Lippert’s Affiliated Theatre Service Inc.
The new drive-in could accommodate 1000 cars on its 15 acre parcel, and had a screen 114 by 57 feet on a 70-foot tower. There was a free-standing marquee 40 feet high, with an attraction board 38 feet wide and 14 feet high. The first manager of the Prescott was Gus C. Vasconcellos.