Prescott Drive-In

Highway 99,
Modesto, CA 95353

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SiliconSam
SiliconSam on January 5, 2010 at 5:11 pm

That would place it in the area of the Central Valley Plaza Shopping Center. Right around Clarion Inn and the Courtyard by Marriot.

H E R E

rivest266
rivest266 on January 5, 2010 at 4:35 pm

Google news archive’s microfilm for the opening starts at View link
for the next 5 pages.

lostmemory
lostmemory on March 8, 2009 at 12:06 pm

Listed in the 1980 IMPA as a triplex with a capacity for 1000 cars.

Joe Vogel
Joe Vogel on March 8, 2009 at 12:01 pm

The April 22, 1968, issue of Boxoffice Magazine ran an article about the new Prescott Drive-In. The Prescott was designed by San Francisco architect Gale Santocono, for Robert Lippert’s Affiliated Theatre Service Inc.

The new drive-in could accommodate 1000 cars on its 15 acre parcel, and had a screen 114 by 57 feet on a 70-foot tower. There was a free-standing marquee 40 feet high, with an attraction board 38 feet wide and 14 feet high. The first manager of the Prescott was Gus C. Vasconcellos.