Riviera Theatre

510 S. Gay Street,
Knoxville, TN 37902

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Gay Street, Knoxville Tennessee

Viewing: Photo | Street View

The Riviera Theatre was opened in 1920. It was operated by Paramount pictures Inc. through their subsidiary Wilby-Kincey. It was closed in 1976, and demolished in 1988.

The new Regal Riviera Stadium 8 was built on the site, opening in August 2007, and has its own seperate page on Cinema Treasures.

Contributed by Bryan Krefft

Recent comments (view all 18 comments)

rcmaynard16 on September 6, 2007 at 4:01 am

September 5, 2007


Thanks for the info on the Central UMC Moller – I knew it was in the
40s rank count but didn’t remember the exact number. As to my mention above of the “theatre/orchestral” sound – it came about from
local organ lore that Grace Marney, who was organist when the Wurlitzer was installed, told Moller that she wanted an organ that sounded just like the Wurlitzer – don’t think that completely happened but the Moller there is, never-the-less, unique.

Also Tim, regarding the need for restoration of the Moller – I’m the
Regional Representative for the Reuter Organ Company of Lawrence, KS and I cover all of Tennessee, Kentucky and southwest Virginia for them and I’m based and live here in Knoxville and I’m organist at
Mt. Harmony Baptist in east Knox County. I would be glad to bring
some info about Reuter by the church for you to look over – send
me a note at and I’ll give you a bit
more info on Reuter and our work.

Thanks much!!

Randall Maynard

timlett on September 6, 2007 at 6:45 pm


You should have received an email from me.

timlett on September 6, 2007 at 6:46 pm

I have pictures of the Moller 1357 at Central UMC and it had the traditional horseshoe console.

timlett on September 6, 2007 at 6:48 pm

Sorry, I meant the Wurlitzer console 1357 at Central UMC.

DavidHurlbutt on September 6, 2007 at 7:05 pm

There are 32 different Riviera theaters listed on Cinema Treasures. Why was RIVIERA such a popular name for motion picture theaters bult in the 1920s?

Mike Rogers
Mike Rogers on March 14, 2010 at 10:38 pm

Sept 24 1967 now showing Sharon Tate in “EYE OF THE DEVIL” with an added treat which doesn’t make alot of sense with a film like this but the New Riviera added “CHILLY-WILLY AND WOODY WOODPECKER” cartoon.

TLSLOEWS on March 15, 2010 at 10:17 pm

Nice old photo of the marquee from Chuck1231.

Mike Rogers
Mike Rogers on July 21, 2010 at 10:03 pm

Oct 19 1964 Now showing ,LAST NIGHT, “BEHOLD A PALE HORSE” coming Oct,20 1964 is James Darren in"THE LIVELY SET".

tntim on July 31, 2010 at 6:57 pm

A picture of the exterior taken in July 1921 can be found here:
View link

tntim on July 15, 2014 at 3:36 pm

Film footage of the 1963 fire can be seen here: Link

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