UA Prestonwood 5

15100 Prestonwood Boulevard,
Dallas, TX 75248

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Opened in summer of 1980, this was your typical neighborhood 5-plex located in Dallas across the street from the Prestonwood Mall on Prestonwood Boulevard. Last I heard it was being remodeled into a dinner/bar/movie house by a company called Granada that operated another similar location. It was demolished in early-2012.

In its day, this way a jewel in the UA chain and being in Dallas close to a regional office, was used for testing many ideas. According to rumor, this was the first THX auditorium retrofit (# 1) for UA and was done as a test. Auditorium 2 was also certified. Additionally, there appeared to have been different screen types tested as well. Auditorium 5 actually had a screen that was slightly silver instead of pure white. Unfortunately, the 3 smaller houses were mono/surround. These were going to be difficult to modernize as the screens were pushed against the wall and the sound equipment was in boxes that extened through the exterior wall.

Location was relatively non-descript from the exterior save for the line of lights that stretched across the front. It is connected to a small strip center (very tasteful), but from the theatre side it actually looks to be stand-alone. Upon stepping inside, the lobby was slightly angled with two walls being full glass. The cafeteria style concession was in the middle and the three auditoriums were accessed from the open lobby. Behind the stand was a holding area and a wide hall that server the larger auditoriums 1 and 2. These were in the 450 -500 seat range with 1 being slightly larger. The smaller houses were in the 150 - 175 seat range. Somewhere I have picture of the exterior and interior I will try to post.

I would be curious to see if anyone has any memories or more info on this one. I was a manager there for a brief period of time.

Contributed by Mike Thompson

Recent comments (view all 20 comments)

Filmwrath82 on April 29, 2012 at 8:51 pm

I remember first visiting this theatre in March 1995, me and the Fam bam just moved to Dallas (from San Diego). The first I saw at this theatre was BAD BOYS (1995) w/will smith.

Later that summer I saw Mighty Morphin Power Rangers: The movie (1995)

In summer 1996, I saw THE PHANTOM (1995) w/Billy Zane, altgough I thought’d suck the movie didnt do as well which caused the film to be yanked and sent back :( Same thing happened with JUDGE DREDD (1995) lol

I really enjoyed going to this theatre the most because it was down the street from my apartments. Always got a good walk when wanting to see a movie at this classic gem. I remember the theatre closed during sometime in late 2000, last movie I watched was STARSHIP TROOPERS (1997)

I always preferred this theatre and the general cinema one in The Galleeia compared to the AMC Prestonwood theatre….that theatre looked crummy by 1998 and didn’t look all that great.

barakepstein on May 22, 2012 at 1:56 pm

Update: The theatre has been bulldozed.

Filmwrath82 on July 11, 2012 at 10:35 pm

I was cruising around the north dallas area and I couldn’t believe my own eyes, the area where the UA Prestonwood/Studio grill theatre has now been demolished :( I Will cherish the memories of all the great films I saw there.

Longhorn1 on July 17, 2014 at 2:58 pm

This was the best of the Prestonwood theaters (including GCC and AMC). The nicest and also got the best movies. There was a transgendered person who worked at the ticket booth; this was the first transgendered person I ever recall seeing.

dallasmovietheaters on December 27, 2014 at 8:41 am

The third of the theaters to have the Prestonwood nameplate in North Dallas was initially announced in September of 1978 as a project for Loews Theatres. The $2.5 million 2,000 seat theater was to have been Loews third Dallas theater but the project would stall and become a United Artists property. The launch of the United Artists Prestonwood Creek 5 on December 19, 1980 placed the theater technologically ahead of the nearby AMC Prestonwood 5 and GCC Prestonwood Village theaters.Two larger screens and its THX auditorium received attention as one of the best sounding auditoriums in the city and was one of the top grossing theaters in Dallas during the decade of the 1980s. Return of the Jedi and Top Gun in 70mm were noted for the visual and aural presentation. The three Prestonwood theaters became Dallas' second leading movie area in terms of box office other than the Central Zone as downtown theaters had collapsed. A 1987 refreshing of the property updated the lobby, carpeting, walls and lighting fixtures which took the theater through its final ten years for UA.

The 1994/6 megaplex boom took its toll on the multiplexes at Prestonwood. At the end of June 1997, the UA Prestonwood Creek shuttered and before the end of the decade, the AMC Prestonwood 5, the GCC Prestonwood Village and the Prestonwood Mall would all be shuttered. But unlike the inferior AMC and GCC properties, the UA would get one more shot at movie exhibition. Brian Schultz and his Granada Entertainment brought the movie and dining concept from his Granada Theatre on lower Greenville Ave. in Dallas transforming the Prestonwood to the Granada Prestonwood, a five-screen theater and restaurant opening in officially launching in November of 1998. The Granada would be the genesis of the Studio Movie Grill theater chain led by Schultz. The location’s lack of screens led to its demise on August 26, 2010. It was bulldozed in May of 2012 but would be home to the Look Cinema luxury cinema concept theater opening less than a year later on March 29, 2013.

CaptainRob on December 16, 2015 at 12:49 am

This was the first theater I worked for. Summer 83 and then Summer of 84 until August of 87. With 85 thru 87 working as an Assistant Manager. The word tyrant definitely describes the GM. But compared to my future GMs this guy knew his stuff better than anyone. He finally left in 94 to open the Lakepointe 10. And afterwards the Prestonwood had a revolving door for GMs. And it was run into the ground. I later worked at the UA Northstar and had occasion to pick up some stock from Prestonwood. And was disgusted with how run down the theater had become.

Bobby on October 10, 2019 at 2:27 pm

CaptainRob, I also worked as an assistant manager at this theater around 1988. Did you know Ted Kuntz? He was a friend that John Atchley brought on. He was a great person to work for and to work with. We had another young manager who was a pilot that I worked with. He took me flying one day before we went to work. Unfortunately I cannot remember his name. I also worked with Janet Keglovitz (I have no idea if I am spelling her last name correctly though I do remember it started with a K.) And reading your comments I think we worked for the same GM. One day I was offered a great position with an insurance company, requested to be moved from manager to usher, and a few weeks after that was fired. Did not regret it in the least bit.

CaptainRob on October 11, 2019 at 10:56 am

You wouldn’t happen to be Bobby as in Robert Massey? That was hired on to be Asst Mgr after I left in August of 87? The young manager that was a pilot was Steve Wilcox. He started there in July 1983 just two months after I did. I’m not a pilot but am heavily interested in aviation. Hr showed my his Dad’s plane at Addison Airport but I never went up with him. We stayed friends up until the late 90’s when I was at the UA Northstar. He went on to be the GM at UA Cine and then UA Las Vegas Trail in Ft Worth in 96. He took over there a week after the infamous May Fest hailstorm that saw baseball sized holes punched through the theater’s roof. Didn’t know a Ted Kuntz but there was a friend of Atchley’s named Teddy Steinberg he hired on. Teddy was a theater old timer and Atchley claimed he came up with the idea of putting ice in the drinks. Sure, don’t think so. Worked with Janet (Miss K.) and saw here several times again when I worked at Northstar. Not surprised you left that way. Atchley took everything personal. I gave him 7 weeks notice that I would be leaving to go back to school in Lubbock and he fired me on the spot. I got accepted but financing fell through.

CaptainRob on October 11, 2019 at 11:06 am

By the way the mailing address for the UA Prestonwood Creek 5 wad 15100 Prestonwood Blvd. Not the Belt Line address given. That’s for the adjacent shopping center, but mail addressed like that would get to us. And the opening date is incorrect too. All of the xenon projector bulb maintenance cards had install dates of April/May 1980. So I would assume a Summer opening. Every time I pass the big ugly LOOK Cinema that was built in place of the UA it makes my stomach turn.

Bobby on October 15, 2019 at 10:42 am

Steve Wilcox, yes. Great guy. It would have been a hard decision between him and Ted Kuntz who was the better manager to work with. Sorry I am a Hayes, not a Massey. Roy Jenkins and I go back to North Town 6 days together. We definitely worked for the same general manager. Probably my favorite role was the projectionist on Saturday nights. Above all the noise and confusion and at that time the general manager allowed us a TV in the booth. Always able to watch Star Trek the Next Generation.

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