Cineworld Shaftesbury Avenue at the Trocadero

13 Coventry Street,
London, W1D 7DH

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CF100 on November 10, 2014 at 2:10 am

Have not seen a film there in some time and last time I did was not impressed by what I can only describe as an outdated and run-down multiplex. It isn’t closed for good though, it’s being refurbished into a Picturehouse and it will have its own entrance.

Billy on October 24, 2014 at 4:35 pm

Although accessing a screen often involved going up a frustratingly large number of escalators, it’s a still a shame it closed. It had formed a good partnership with the Cineworld Haymarket down the road in that Shaftesbury Avenue would normally show the big, populist blockbusters and Haymarket the smaller art-house films, although sometimes one would be in the other – the last film I saw here was ‘The Congress’ a few weeks before it closed. The disinterest of some of the staff was apparent who probably already knew they were losing their jobs, but I did like the random appearance of a Dalek by one of the escalators, constructed by a staff member for the 2013 50th anniversary episode and left there ever since. Wonder where that is now.

Poor Haymarket now has a challenge in what films it can fit into its three screens. The Fulham Road/Chelsea cinemas have a similar sharing of content between them (situated minutes walk away from each other) but the distribution seems a bit more random there, both big and smaller releases shared between both cinemas.

davepring on October 20, 2014 at 12:02 pm

With both the Curzon and Picturehouse on Shaftesbury Avenue I think Odeons art house properties further down the Avenue and at Panton Street will quickly close.

CF100 on October 4, 2014 at 9:35 pm

That does sound good, perhaps the hotel conversion will finally put paid to the Trocadero being no-man’s land as it has been for a decade…!

d8rren on September 26, 2014 at 1:26 am

to be called Picturehouse central & to be Picturehouse Flagship

the west end cineworld unlimited card will still be valid for tickets & other unlimited cards will have a £2 uplift so not to bad as the place was a dump

well done to Cineworld for a great deal when they could of said its a Picturehouse now unlimited cards only for Cineworlds lets face it not gonna be cheap to refit that flea pit

SethLewis on September 23, 2014 at 10:29 pm

Affordable hotel rooms being at a premium let’s not begrudge the overhaul of Trocadero…for the 40s 50s 60s 70s the London Pavilion Cinema…for the 90’s and 00’s a multiplex rebranded 5 times…a cool new arthouse and budget hotel for the next generation…onwards and upwards

CF100 on September 23, 2014 at 8:21 pm

Shame that most of the remainder of the Trocadero is being reconstructed into yet another hotel, there’s more than enough space for all sorts of more interesting uses. I suppose £150/night rooms are more profitable than cinemas (or run-down arcades!) May as well remove entertainment from the heart of the West End and build hotels instead. :–(

SethLewis on September 22, 2014 at 8:15 pm

From Friday’s Evening Standard…this is good news But probably a death knell for the Odeon Panton St (no great loss) and possibly the Odeon Covent Garden…the now Warner Picadilly is sadly a waste

CF100 on September 22, 2014 at 6:30 pm

It closed yesterday for the conversion to a ‘Picturehouse’, for reopening next year. I have uploaded pictures of the lobby one day before closing and the boarding opposite the entrance for the hotel conversion work. Not the most welcoming approach!

Reading through the above linked planning application, the existing old Trocadero friezes are to be kept but with improved lighting.

zappomatic on November 19, 2013 at 2:08 pm

This gives a good idea of the plans:

zappomatic on November 19, 2013 at 1:46 pm

A planning application has been made to turn this into a Picturehouse cinema complete with new ground floor entrance, cafebar etc.

From Westminster council’s website:

13/09849/FULL | Use of part ground, first, second, third, and fourth floors as a mixed use cinema, cafe, and members' bar Sui Generis. Erection of new roof terrace at fourth floor for use as members' bar which is enclosed by new railings and accessed by a new stair core on Coventry Street elevation. Erection of three canopies over proposed fourth floor terrace. Installation of replacement windows at third and fourth floor levels on Coventry Street and Great Windmill Street elevations. Installation of replacement ground floor shopfront to colonnade on Great Windmill Street. Installation of two pairs of gates in existing ground floor railings on Great Windmill Street elevation. Erection of three awning at front ground floor level on Great Windmill Street elevation. Installation of two dormer windows in roofslope at fourth floor level on Coventry Street elevation. Installation of new plant at fourth floor and roof level. Internal alterations. | 7-14 Coventry Street London W1D 6DG

zappomatic on December 17, 2012 at 9:02 pm

Recently had new foyer carpet and all circulation areas repainted.

zappomatic on August 31, 2011 at 1:08 am

According to a planning application for the redevelopment of part of the Trocadero complex into a hotel, seating capacities are:

Screen 1 – 205
Screen 2 – 505 Screen 3 – 155 Screen 4 – 84 Screen 5 – 83 Screen 6 – 97 Screen 7 – 164

zappomatic on August 10, 2011 at 12:16 am

The smaller screens on the top floor have finally gone digital. Rather glad of that as the quality of projection in some of those screens was often laughably bad! Also seems to have gained the benefit of music before films instead of a hissing noise.

zappomatic on April 27, 2011 at 11:42 pm

Sorry, missed the link! View link

zappomatic on April 26, 2011 at 10:29 pm

In the top right of this pic you can see the entrance to this cinema in its guise as MGMM in 1994.

zappomatic on March 7, 2011 at 10:13 pm

Very grainy shot of screen 1: View link
Close up of seats in screen 6: View link

woody on October 24, 2009 at 10:40 am

stunning exterior shot october 2009 as scaffolding goes up for external cleaning and removal of the Planet Hollywood signage

Ian on August 11, 2007 at 7:34 pm

Here is a photo of the London Pavilion which now houses the Trocadero centre:–

View link

View link

JackCoursey on August 3, 2006 at 11:01 am

Here is a photo from July 2006 of the Shaftesbury.