Strand Theatre

The STRAND Theatre (aka NEW STRAND) was originally the CRYSTAL Theatre and was renamed and opened as such on Saturday, September 4, 1920 after renovations during a closure of several weeks. A new facade, wall sconces, new furniture and a piano were installed along with new projection equipment. Willard Welch was the manager, and the NEW STRAND’s opening feature film was “The Glorious Lady” starring Olive Thomas. On stage that night, Marjorie Sershon sang popular songs accompanied by Howard Sershon. The NEW STRAND was part of the Charles Pacini Amusements local theatre chain. Pacini had been planning the renovations at the time he was murdered; the case was never solved.