Apollo Theatre
965 Geneva Avenue,
San Francisco,
CA
94112
965 Geneva Avenue,
San Francisco,
CA
94112
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Originally opened as the Amazon Theater in 1928, for the Ackerman & Harris Circuit, this Spanish Colonial-style theater was designed by the Reid Brothers.
This 960-some seat movie house was last used as a church in the 1980’s. It has since been converted into a Walgreens.
Contributed by
Gary Parks, Juan-Miguel Gallegos
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Recent comments (view all 24 comments)
My photograph of the APOLLO sign View link
Curiously, around the corner from the Apollo, on Mission Street (towards Daly City), there is a building (I believe it’s currently used as an arcade) that looks suspiciously like it was originaly a small movie theater; its inner rear wall has what appears to have been its proscenium. Anybody have any info on that one?????
the Apollo did not close in 1978 as stated by a previous writer. It reopened briefly in 1982, showing hindi films, then became the banai faith church. after the church, it reopened again for only a month, showing movies from Samoa. The interior was almost exactly the same as the York Theatre on 24th street, (now called the Brava center). The theatre never did well in attendance, as the neighborhood was considered “rough” in the evenings. Funny though, in its last days, they installed a movie screen that was directly in front of the original screen. it was a horribly made looking thing, to accomodate 70mm films from India. The screen stretched out from wall to wall, covering the grill work on the sides of the stage. I remember attending the Apollo when they showed all six planet of the apes movies. Hardly anyone showed up. It was sad
To respond to gsmurph’s query about the theatre on Mission, around the corner from the Amazon: That is the Rialto. While it looks like the work of the Reid Bros., its architect was Mark T. Jorgensen. It operated for only a very brief time once the Amazon opened nearby. Ironic that its interior and exterior have now survived moreso intact than its competition, the Amazon, which once bested it.
1980 Photo
1986 Photo
1986 Photo
Here is the Amazon in 1963.
Here is an April 1999 story from the San Francisco Chronicle:
http://tinyurl.com/q6gfds
Another 1986 photo is here.
From the 1980sa photo of the Apollo Theatre sign in San Francisco.
I toured the Amazon/Apollo about 1984. Previous operators had shown Indian films, but video tape ran them out of business. Amazon was surprisingly intact with an original painted stage drape and hanging chandeliers. I don’t believe it had ever been remodeled. It was a sister house to the Avenue, a few miles away. Where Avenue suffered a 1938 modernization, the Amazon was largely original. It is now (2012) a Walgreen’s Pharmacy.