Natick Flick

Route 9,
Natick, MA 01760

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Located in the center of Sherwood Plaza West, where the Zayre and then eventually Ames department stores originally were, the Natick Flick’s tiny auditoriums never seemed to get first-run films. But boy, were the tickets cheap; the matinees even more so. If I recall correctly, the concession stand prices were very reasonable as well. I saw dozens upon dozens, perhaps even hundreds of movies (often repeatedly) at the Natick Flick.

My memory is kind of fuzzy on this part, and other contributors please correct me if I’m mistaken, but I believe it initially opened as a twin and then they split one of the two to make the third.

I also seem to think that one tended to freeze in the winter time while in line, because I don’t believe there was more than a single door separating the lobby from the front walk and parking area where the wind would come howling in. But still, it made for great movie viewing on the cheap.

Contributed by Nostalgio

Recent comments (view all 12 comments)

Ron Newman
Ron Newman on May 23, 2007 at 4:27 am

Was this part of the same small chain as the Lexington Flick, Billerica Flick, Lowell Flick, etc? Of these, only the Lexington one is still open today.

greg6363
greg6363 on May 28, 2007 at 6:38 pm

Ron, you are correct. The original owner (I think his name was Tom Duffy) had these locations plus the Westboro Flick. They were sold them off individually when the owner got out of the business.

OsusieQ1
OsusieQ1 on January 22, 2008 at 8:47 am

I worked at the Natick Flick from 1983-87. It was the best job anyone could have in high school. Then all my friends also started working there. Andy (the owner after Tom Duffy..I knew his son Mike) was a great boss!! It was one huge party! I have a piece of the office moon scape wallpaper in a photo album. We had a great time all the time. Showing midnight movies. Running movies during school hours when we didnt' feel like going..shhhhhhh!! Ahhh..the good ole days!

beneddw
beneddw on July 2, 2008 at 7:45 am

(hi Sue!) It was a blast. I worked there about 85-91. On Wednesday nights it was 2 bucks, while others were 6. While I was there we went from showing blockbusters like Top Gun to more artsy stuff like the Coen Brothers or the Cook, the Thief, His Wife and Her Lover. For a long time we showed Rocky Horror and I was one of the lucky saps to clean up until about 4am. But the office was what it was all about for me. It was a great time – from ice fights to literally, you don’t want to know! I could write a novel… I have a couple small splices of film (I was a manager/projectionist- fixing the old Eprads), a small reel, and even had an old seat that was taken out when it was torn down…. I STILL miss the place.

nathang
nathang on August 4, 2008 at 7:27 pm

Wow! The Flick 1-2-3. I had completely forgotten about this theater. I do remember it being kind of the “ghetto” theater (though now, any of the original Framingham/Natick theaters would seem ghetto compared to what’s out there now!).
Where exactly at Sherwood Plaza was it? What’s located where it used to be? Of course, I could easily tell you where Child World was, but for some reason, I have no clue what store occupies the old Flick location.

OsusieQ1
OsusieQ1 on August 5, 2008 at 6:13 am

The Flick was next to Heartland Grocery Store. Child World was over at Shoppers World before Toys-R-Us moved in, not at Sherwood Plaza.

OsusieQ1
OsusieQ1 on August 5, 2008 at 6:17 am

Dan B…sister Betsy???? LOLOL Yeah…me, April, Kim, Claire, etc took you under our wing before we graduated so you and your friends could be the next generation of Flick workers! The ice fights were brutal if I remember correctly. I recall you having a nice ice cut under your eye. Remember the ice maker, in the slop closet in theater 1. And if we needed ice during a movie it stunk having to go in there, shut the door, then turn the light on and get ice very quietly!!!! I still tell people that Andy was the best boss and all I needed to learn about work I learned from him. Great to hear from you! Keep in touch!!! ()

greg6363
greg6363 on September 8, 2008 at 4:56 pm

I believe a CVS store now occupies the space.

OsusieQ1
OsusieQ1 on September 9, 2008 at 5:05 am

All I know is I had a great time working there through high school and many of the work ethics I learned from Andy Rockefeller I still hold dear today. Oh…I’m getting all choked up! <wink>

nightfly
nightfly on August 15, 2009 at 2:25 pm

I went there once, during a college vacation, to see “Rocky” in the spring of 1977. Tiny, nondescript theatre. What I remember most about it was that, when my fiancée and I paid our admissions, they only printed out one ticket, tore it in half, and gave us each one of the stubs. Knowing something about the “movie biz,” I recognized that as a common way of scamming the distributor — since it would only record as one ticket sold, they would only have to pay the percentage of the take for that one admission, and pocket it for the second. Don’t know if that was a common practice at the Flick, but it was the first time it ever happened to me.

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