Floral Drive-In

1465 Kern Avenue,
Monterey Park, CA 91754

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This was part of the Pacific Theaters chain in the early-1980’s.

Contributed by Ken McIntyre

Recent comments (view all 10 comments)

William
William on October 4, 2007 at 4:17 am

The Floral Drive-In had a car capacity of between 750-775 cars.

kencmcintyre
kencmcintyre on December 4, 2008 at 12:49 pm

Here is a September 1958 ad from the LA Times:
http://tinyurl.com/5d34ty

kencmcintyre
kencmcintyre on January 31, 2009 at 4:55 pm

This is from Boxoffice magazine, August 1962:

LOS ANGELES-A reduced admission price of $1.50 per carload has been adopted by Pacific Drive-In Theaters in several of its area drive-ins. The policy, an effort to deal with product shortage and a reported slump in ozoner attendance, was tested at the Floral in East L.A. and has been newly inaugurated at the Sepulveda, Long Beach, Azusa and Gage. Circuit officials anticipate higher weekly grosses for the individual operations in reducing the prices to carloads.

Dublinboyo
Dublinboyo on June 5, 2009 at 8:02 am

I grew up not far from this Drive-In. It was located on the boundry between Monterey Park and East Los Angeles and just off Monterey Pass Road. By the time I got around to it in the late 60’s and 1970’s the drive in had gone over to all Spanish film programing and was very popular with the locals from East Los Angeles. This Drive In was very popular on Saturday nights with families as cars would line up the length of Monterey Pass Road waiting to get in and score a prime spot. The lads and I used to sneak in and sit in the back row on cardboard and watch all the great Mexican actors, though we did not understand a lick of Spanish. But I do recall that they used to play a lot of films starring the classic Mexican actor “Cantinflas” and those, of course, trancended language and were very, very funny. They tore it down in 1986. Here’s a link I found of the old marquee:

http://www.drive-ins.com/pictures/catflor001.jpg

basscott
basscott on August 12, 2009 at 1:23 pm

I remember as a kid in the 70’s seeing a movie screen in the distance when my family would drive the 60 just passed Atlantic Blvd. If I was lucky, I’d see a movie playing on it if we drove by at night. Big thrills for a kid!

Great memories of the drive-in theaters in LA county. Those were fun times.

kencmcintyre
kencmcintyre on January 15, 2010 at 8:44 pm

Here is an October 1961 ad from the LA Times:
http://tinyurl.com/yguhv9e

MagicLantern
MagicLantern on June 18, 2010 at 11:29 am

Now a business and industrial park.

Mike Rogers
Mike Rogers on June 18, 2010 at 1:01 pm

What great ads Ken mc.Love them.

Creosote
Creosote on March 15, 2013 at 4:38 am

I never actually went to a movie there, but I lived a mile away up the hill in Monterey Park. So one of my most vivid childhood memories from the ‘60s is of hearing a chorus of horns honking from the theater whenever the movie would start late or break down. Which was pretty much every weekend night…

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