Wallace Theater

823 Houston Street,
Levelland, TX 79336

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The “new” Wallace Theater in Levelland was opened in 1949 by Wallace and Rose Blankenship.

This showplace had been a dream of Mr. Blankenship’s since 1926 who opened the original Wallace Theatre in 1928. It featured fully automatic air conditioning, refreshment bar, smoking room, deep carpets, cry room, smoking in the balcony, neon auditorium lighting, fully upholstered opera chairs and more.

Mr. Blankenship and his sons Royce and W.B. eventually owned and operated 27 movie theaters in the West Texas area.

Contributed by Don Lewis

Recent comments (view all 5 comments)

Don Lewis
Don Lewis on January 26, 2008 at 6:12 pm

A June 1966 coming attractions poster for the Wallace Theater in Leveland.


Don Lewis
Don Lewis on February 16, 2008 at 8:02 pm

A mid 1930s photo of the original Wallace theater in Levelland. The man standing in the center is Wallace Blankenship founder of Wallace theaters.

The truck is present as part of a promotion of the movie “West Point of the Air” starring Wallace Beery and Robert Young around 1935.

(Notice that the theater preceded paved streets in Levelland.)

Don Lewis
Don Lewis on March 1, 2008 at 5:08 pm

A 1957 photo of the Wallace in Levelland showing “The King and I” starring Deborah Kerr and Yul Brynner.

Don Lewis
Don Lewis on March 5, 2008 at 4:27 am

A photo of a Wallace Theaters managers meeting taken February 1951 in Levelland Texas.

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