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The “new” Wallace Theater in Levelland was opened in 1949 by Wallace and Rose Blankenship.
This showplace had been a dream of Mr. Blankenship’s since 1926. It featured fully automatic air conditioning, refreshment bar, smoking room, deep carpets, cry room, smoking in the balcony, neon auditorium lighting, fully upholstered opera chairs and more.
Mr. Blankenship and his sons Royce and W.B. eventually owned and operated 27 movie theaters in the West Texas area.
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