Joy Theatre

200 E. Texas Avenue,
Rayne, LA 70578

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Joy Theater Rayne, LA

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This theatre was one of several in the Joy’s Theatres chain in the early-1960’s.

Contributed by Ken McIntyre

Recent comments (view all 3 comments)

R7000 on September 2, 2011 at 5:41 pm

The Joy was operated in the 60s by Mr. Ted Cobena. Upon closing it was reopened by George Melancon, and then closed for good in the 70s. It was recently used as a fabrication shop for Body Masters Co.

Joe Vogel
Joe Vogel on June 4, 2015 at 1:00 am

CinemaTour lists the Joy Theatre at 200 E. Texas Avenue, and displays two photos, dated May, 2014, from the Adam Martin collection.

In 1946, the Joy Theatre in Rayne was being operated by New Orleans-based Ritz Theatres, headed by L. C. Montgomery. The August 10, 1946, issue of Showmen’s Trade Review had this item about the Joy:

“It has been learned here that fire Aug. 3 destroyed the Joy Theatre, only house in Rayne, Louisiana, owned by L. C. Montgomery.”
Montgomery had a second house under construction at the time of the fire, to be called the Acadia Theatre. The April 10, 1948, issue of STR reported that Joy Houck had traded his interest in the Joy Theatre in New Orleans to Levere Montgomery (Montgomery already owned a part interest in the house) for his interests in theaters in Rayne and two other cities.

What I have been unable to discover is if the Acadia Theatre opened under that name and the Joy was rebuilt, or if Montgomery opened the proposed Acadia as the new Joy. I have also been unable to determine if any of four earlier names for theaters in Rayne were aka’s for the pre-fire Joy. These names were the Moulin Rouge (mentioned 1916), the Craig Theatre (mentioned 1924), the Opera House (mentioned 1934 and 1935) and the Evangeline Theatre (mentioned 1935.) A May 4, 1935, item said that the Evangeline was to be renamed the Roxy. Another item that year mentions Earl Craig as operating a theater in opposition to the Evangeline/Roxy. That might have been the Opera House or the Craig Theatre, or Opera House might have been an aka for the Craig.

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