Warren Theatre

2015 Boardwalk,
Atlantic City, NJ 08401

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JUNE 1929

Viewing: Photo | Street View

Located on the Boardwalk near the Million Dollar Pier and built on the site of the Great Northern Opera House. The Warner’s Embassy Theatre had its inaugural opening on June 19, 1929 with Warner Bros. ‘All Color, All Talking, All Dancing’ “On With the Show” plus a stage show. A gala opening happened on 22nd June 1929. Designed by Philadelphia architectural firm Hoffman-Henon Co. in a Moorish-Atmospheric style, seating was provided for 4,189, with 2,628 in the orchestra, 1,251 in the balcony and 310 loge seats. The proscenium was 65ft wide. It was equipped with a Wurlitzer 4 manual, 29 ranks organ which was opened by organist Stuart Barrie.

In the 1950’s it was renamed Warren Theatre and later became a live venue, attracting artistes such as Katherine Cornell, Brian Aherne, Diana Barrymore, Walter Slezak, Sam Levine, Jane Meadows & Julie Harris. On July 29, 1960, “Windjammer” was presented in CineMiracle 3-strip projection. The Warren Theatre had closed by 1966 and was converted into a bowling alley.

By 1978 the lobby was in use as a pizza parlor. In the late-1970’s the auditorium and main lobby were demolished to make way for a casino. The facade, which is listed on the National Register of Historic Places was preserved and now serves as the Boardwalk entrance to Bally’s Casino.

Contributed by William Gabel, Ken Roe

Recent comments (view all 63 comments)

kencmcintyre
kencmcintyre on June 17, 2009 at 2:16 am

The Warner was a hot dog place in the 1980s called Boardwalk Rogers:
http://tinyurl.com/nrfdry

kencmcintyre
kencmcintyre on April 17, 2010 at 3:06 pm

Here is a 2009 view of the facade:
http://tinyurl.com/y5bt8w9

kencmcintyre
kencmcintyre on April 28, 2010 at 9:22 pm

You can see the marquee in this postcard:
http://snipurl.com/vupme

kencmcintyre
kencmcintyre on May 5, 2010 at 10:20 pm

The marquee can be seen in this 1941 photo:
http://tinyurl.com/2djsago

Cinerama
Cinerama on February 22, 2017 at 3:51 pm

There was a mention that in the summer of 1959 or 1960 Windjammer played in Cinemiracle at the Warren. I can’t find any ads for this. All I see are ads for live shows during those two summers. In late 1960 the interior was demolished.

Cinerama
Cinerama on February 23, 2017 at 7:26 am

Never mind, I found an article that says Windjammer will start on July 29, 1960 at the Warren.

Cinerama
Cinerama on February 23, 2017 at 10:39 am

Strange that I see articles in July 1960 that also mention its going to be razed in the fall 1960.

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