Medallion 5 Theatre

125 Medallion Center,
Dallas, TX 75214

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Just prior to the opening is this sketch

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The Medallion Theatre was a one screen large theatre until 1986, when it was cut into three screens under United Artists, and in 1993 into five screens under Trans-Texas Theatre Company. It closed on December 13, 2001.

Contributed by mbhuens1

Recent comments (view all 30 comments)

Joe Vogel
Joe Vogel on September 17, 2011 at 12:33 pm

The Dallas Public Library’s Interstate Theatres Collection includes four sheets of plans for the Medallion Theatre in Dallas, by architect Jack H. Morgan. They are dated October 24, 1968, so construction probably began not long after that date.

Driveintheatre2001
Driveintheatre2001 on January 18, 2012 at 6:19 am

A photo I took of the Medallion Theatre back in January of 2005. A KOHL’s occupies the lot today.. Enjoy..

Randy A Carlisle – Historical Photographer

matt54
matt54 on July 30, 2012 at 5:21 pm

Well, we can add a seating capacity of 884 at it’s opening in 1969, courtesy of Tinseltoes' Boxoffice article link. Thanks for posting, I had not seen the auditorium since the late 70’s.

luckeebreak
luckeebreak on November 11, 2012 at 9:08 pm

I saw “Butch Cassidy and the Sundance Kid” there about 1969. It is now a Kohls department store.

Driveintheatre2001
Driveintheatre2001 on January 17, 2013 at 12:38 pm

Chuck1231 – U are more than welcome. I’m getting ready to download some photos on here. Gonna try for tomorrow night… Also, My apologies for not responding sooner. I used to get emails, I thought, when someone posted a comment on a Theatre that I had posted on.. But not anymore.. A little while back, I had ask u about a book u reference from. Old Theatres of Texas.. or something like that. Is this still available? I’ve looked with no luck. I’d love to get a copy of it…. Thank you again for the compliments. They’re always appreciated to the fullest…… My Best……. Randy RAC Photography

Driveintheatre2001
Driveintheatre2001 on January 17, 2013 at 12:48 pm

Correction, the book is called “The Old Movie Theatres of Texas”….. 8)

Joe Vogel
Joe Vogel on January 17, 2013 at 5:37 pm

Driveintheatre2001: Cinema Treasures e-mail notifications used to be automatic if you commented on a page, but they are now an opt-in feature. If you want e-mail notifications of new comments on a particular theater’s page, you have to click the “Subscribe to this theater” link at the bottom of the page. After you subscribe, the page renews and the link converts to an “Unsubscribe” link, which you can later click if you no longer want the e-mail notifications from that page.

matt54
matt54 on January 18, 2013 at 5:14 am

This theatre had a run of 30+ years…not too shabby when you think about it.

rivest266
rivest266 on October 23, 2013 at 10:43 pm

Unaltered grand opening ad uploaded here.

dallasmovietheaters
dallasmovietheaters on November 24, 2013 at 2:08 pm

Interstate Theatres built the Medallion in 1968 opening with Butch Cassidy on October 30th, 1969. Notable exclusives there were The Godfather, The Sting, MASH, American Graffiti, Deliverance, and Chinatown. Downtown theatres struggled as the Central Zone (NorthPark, UA 150 (later Cine) and Medallion) thrived. Medallion held sneak of Jaws and Steven Spielberg cited the Medallion as his “good luck theater” and one of his most memorable moments. He also sneaked Close Encounters and 1941 before moving his sneaks to the nearby NorthPark I & II.

In 1978, Plitt acquired many of Interstate theatres and the Medallion became a Plitt property. Competition became fierce in what was known as the Central Zone as multiplexes opened nearby in the 1980s.

The Medallion was sold to United Artists, in 1986. UA closed the Medallion for two months on March 20, 1986 converted it to three auditoriums. The original screen remained intact on the south side of the theatre and two smaller screens were located on the north side, adjacent to the newly remodeled and expanded concession stand. The two northern houses remained until its closure, holding 300 and 140 patrons. When the high tech UA Plaza opened in May of 1989, the Medallion became a second run bargain theatre and the nearby UA Cine became an art house.

The Central Zone was negatively impacted in the mid-1990s when the megaplex era began. UA gave up the Medallion in 1993. Dallas-based Trans-Texas Theatre Company took over the Medallion and two other failing movie houses, Cinemark’s NorthTown and Skillman 6. Trans-Texas turned the three-screen house Medallion into a five-screen house as the original silver-beaded screen was split three ways. The move proved somewhat successful prior to the theatre being sold to the Hollywood Theatre chain in 1997.

Under Hollywood Theatres management, the theatre experimented with second run art house movies and attracted the Vistas Hispanic-oriented film festival. The owners noting the down-turned discount movie environment deleted weekday matinees before abandoning the DFW area temporarily in early 2000.

Premiere Cinema Corporation became the next owner of the Medallion. Premiere brought back matinees, regularly showed classic films and experimented with midnight films aimed at the nearby SMU college audience. It continued its connection with the Vistas Film Festival before closing the theatre.

The seventh and final operator was an independent under the management of George Jones. It became an outlet for low-budget, locally produced films, promotional showmanship (including live hypnotists, clowns, and other gimmicks used to attract moviegoers in the 1930s and 1940s) along with second run features. The theater was given a minor updating in its concession area, including a party area and paintings of movie stars.

The Medallion’s last day was December 13th, 2001 ending a 32-year run. In a nice touch, one of the Medallion’s last films was the very first film shown there, Butch Cassady and the Sundance Kid. The theater sat deserted for three and a half years until being torn down in May of 2005 to make room for a Kohl’s Department Store.

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