Deluxe Theatre

1873 W. Jefferson Boulevard,
Los Angeles, CA 90018

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Joe Vogel
Joe Vogel on January 7, 2014 at 5:11 pm

This brief item from The Moving Picture World of July 29, 1916, reveals that this house was called the St. Andrews Theatre both before and after it was called the Favorite Theatre: “LOS ANGELES, CAL—The St. Andrews theater at 1873 West Jefferson street is now being conducted by F. B. Hanawalt.”

Joe Vogel
Joe Vogel on March 7, 2012 at 6:58 am

The new page for the De Luxe Theatre on Alvarado Street can be found at this link.

Joe Vogel
Joe Vogel on March 6, 2012 at 8:47 pm

Ponderpig: In 1923, your father and grandmother would have gone to the De Luxe Theatre on Alvarado Street. This house on Jefferson Avenue was then called the Favorite Theatre. The De Luxe Theatre on Alvarado Street was in operation by 1914, and continued at least into 1927. It does not appear in the 1929 city directory, so it had closed by then. My guess would be that it was unable to survive the competition from the new Westlake Theatre, which opened at 636 Alvarado in 1926. I’ve been unable to find any indication that a theater ever operated in this location again.

Note that this means that the earlier comments about the organ that was installed in the De Luxe Theatre in 1921 also pertain to the Alvarado Street house, not this Jefferson Boulevard house.

The Alvarado Street De Luxe is not yet listed at Cinema Treasures. I’ve submitted it for inclusion. A page for it should appear within a day or two, when a link to it will show up in the “Newest Theaters” section on the home page.

The earliest listing I can find for a theater at 1873 Jefferson Boulevard is in the 1923 city directory, in which it is listed as the Favorite Theatre (it might have opened earlier, but I don’t have access to directories between 1915 and 1923.) By 1926, it was listed as the St. Andrews Theatre, which is also listed as in the 1927 and 1929 directories. No theater is listed for the address in the 1932 directory, but by 1936 it was open again as the De Luxe Theatre.

Ponderpig
Ponderpig on March 6, 2012 at 7:06 pm

I have my father’s diary from 1923, when he was sixteen and newly arrived in LA. On May 12, he wrote, “Went out to Montebello in the afternoon and came back with Ken in his Ford. Went with mother to the DeLuxe to see Priscilla Dean in “The Flame of Life.”

Ponderpig
Ponderpig on March 6, 2012 at 6:23 pm

I note that Ken’s scan of the 1925 Directory shows the theater is located at 656 S Alvarado, not 1873 W Jefferson. It stood near the corner of Alvarado and Wilshire. So were there two theaters of that name?

kencmcintyre
kencmcintyre on August 23, 2008 at 8:58 pm

Here is the listing as noted on 8/13/07:
http://tinyurl.com/34ugc5

dallegro
dallegro on November 2, 2007 at 8:35 pm

In the 1930’s this priceless Mighty Wurlitzer found a new home at the First Congregational Church in Porterville, CA. Even though the Theater sadly no longer exists, this incomparable pipe organ is where it will always be played and revered. Over the past decades it has been refurbished, repaired, and expanded. It now boasts twenty-four ranks and a host of new divisions. See at
http://www.portervillecongregationalchurch.org/

kencmcintyre
kencmcintyre on August 13, 2007 at 5:28 pm

Listed as the Favorite Theater in the 1925 city directory, so that should be an aka.

kencmcintyre
kencmcintyre on June 10, 2007 at 7:54 pm

All that’s left are some tiles at the front of the space.

William
William on May 14, 2004 at 10:19 am

Over the history of film exhibition. There were theatres that were called negro theatres. That served the Afro-American population in this country. At one time this theatre was listed as one of them.

William
William on October 17, 2003 at 8:30 am

The Deluxe Theatre was located at 1873 W. Jefferson Blvd.