Deluxe Theatre

1873 W. Jefferson Boulevard,
Los Angeles, CA 90018

Unfavorite No one has favorited this theater yet

Showing 15 comments

coldercase
coldercase on March 19, 2015 at 4:31 pm

Well, it lost its format but is still searchable. The library directories are easy enough to find any way.

1926

Moving Picture Theatres A Muse U Theatre 3313 S Central Adams Theatre 1898 W Adams Alhambra Theatre 731 5 Hill Alpine 834 Alpine Alvarado Theatre 710 5 Alvarado American Theatre 452 5 Bway Apollo Theatre 5546 Hwood blvd Arlington Theatre 2517 W Washn Arrow Theatre 251 5 Main Art Theatre 551 S Main Astor Theatre 4821 5 Vmont av Band Box Theatre 608 5 Hill Banner Theatre 436 5 Main Bard’s Hollywood Theatre 4473 Sunset blvd Bard’s Theatre 444 S Hill Barton Theatre 211 N Pacific av, S Pedro Broadway Theatre 428 5 Bway Brooklyn Theatre 2524 Bklyn Cabrillo Theatre 111 XV 7th, S Pedro California Theatre 810 S Main Cameo Theatre 528 5 Bway Cameo Theatre 4907 Huntington dr N Capitol Theatre 338 S Spring Capitols Theatre 336 Canal av, Wilm Carlton Theatre 5411 5 X estu av Carmel Theatre 8081 Santa Monica blvd Casino Theatre 4311 5 Central av Castle- Thatre 8318 5 San Pedro Circle Theatre 6013 Moneta College Theatre 447 S Hill Colonial Theatre 5421 S Vmont av Colunmbia Theatre 238 5 Spring Criterion Theatre 642 S Grand Crystal Theatre 2806 Whittier blvd Dalton’s Broadway Theatre 534 S Bway Dayton Theatre 509 W Av 28 De Luxe Theatre 656 S Alvarado Dreamland Theatre 3021 S Main Electric Theatre 212 N Main Elite Theatre 3818 South Park Emopire Theatre 2131 W Pico Emipire Theatre 120 W 5th, 5 Pedro Empress Theatre 722 Canal av, Wilm Encell Theatre 8612 Moneta Estella Theatre 513 N Main Fairyland Theatre 1122 W 24th Far West Theatres Corporation 508 W Sta Bar It 202 Figueroa 4003 5 Figra Florence Theatre 7228 Moneta Fonm Theatre 4054 V Pico Garden Theatre 2137 Sunset blvd Garrick Theatre 802 S Bway Gayety Theatre 2407 S Central Georgia Theatre 1002 \V 9th Globe Theatre 204 W 6th, 5 Pedro Graham Theatre 1703 E Mnchstr Grand Theatre 110 S Main Grauiman’s Egyptian Theatre, Hollywood 6708 Hwood blvd Hidalgo Theatre 373 N Main Highland Park Theatre 5604 Pas av Hollywood Theatre 6764 Hwood blvd Bolbusay Theatre 1624 Sunset blvd Bome Theatre 3943 S Westn Hub Theatre 1107 S Central av Hunley’s Theatre 5115 Hwood blvd Iis Theatre 6506 Hwood blvd ]Keystone Theatre 1522 E 1st Lankershim Theatre 5323 Lankershim blvd, Lkshm Larchmont Theatre 149 N Larchmont blvd Lark Theatre 613 S Main La Tosca Theatre 2930 5 Vmont Liberty Theatre 266 5 Main Lincoln Theatre 2604 N Bway Link Theatre 4483 Telegraph rd Loew’s State Theatre 705 5 Bway New University Theatre 931 W Jeff Normandie Theatre 4811 5 Nndie Novelty Theatre 136 S Main Olympus Theatre 2014 E 1st Optic Theatre 533 S Main Owl Theatre 1044 Temple Palace Theatre 2117 W Jeff Paramount Theatre 5528 Santa Monica blvd Paramount Theatre 7419 Owenamouth av, Owns- mth Pictorial Theatre 151 E Sta Bar Playhouse Theatre 1234' W 7th Poppy Theatre 2229 Bklyn Princess Theatre 121 W 1st Princess Theatre 6107 5 MaIn Principal Theatre 423 N Main Rampart Theatre 2625 Temple Ravenna Theatre 235 N Vmont Red Mill Theatre 4549 Whittier blvd Regent Theatre 448 S Main Rex Theatre 827 W 3d RIALTO THEATRE, 812 5 Broadway, Phone Vandike 2041 Rimpan ‘Theatre 4720 W Washn Rivoli Theatre 6260 Sherman way, Van Nuys Romola Theatre 8717 S Vmont Roosevelt Theatre 805 5 Vmont Rosebud'Theatre 1940 5 Central Rosslyn Theatre 431 S Main Rovoli Theatre 4521 S Westn av Royal Theatre 1718 5 Main St Andrews Theatre 1875 W Jeff Savoy Theatre 5326 S Central Star Theatre 2698 W Pico Star Theatre 2710 S San Pedro Starland Theatre 2624 N Bway Strand Theatre 4409 Moneta av Sun Theatre 1408 W Pico Sunbeam Theatre 6557 Compton Sunshine Theatre 5244 South Park Tally’s Broadway Theatre 833 S Bway Tempest Theatre 11031 5 Main Temple Theatre 5863 5 Vmot av Tivoli Theatre 4217 5 Central av Unique Theatre 3645 E 1st United Theatre 5058 Eagle Rock blvd United Theatre 2488%'A W Washn Vermont Theatre 4365 5 Vmont Victoria Theatre 2570 W Pico Victoria Theatre 115 W 6th, S Pedro Virginia Theatre 529 S Main Wabash Theatre 3014 Wabash Washington Theatre 747 W Washn Wilshire Theatre 333 'A S Westn av Wonderland Theatre 317 S Main York Theatre 4951 York blvd

coldercase
coldercase on March 19, 2015 at 4:29 pm

As a token of thanks, here my my research from lapl.org

Motion Picture Theatres, 1923. Alhambra 731 5 Hill Alvarado Theatre 710 S Alvarado American Theatre 452 S Bway Amusu Theatre 351.3 5 Central av Angelus Theatre 1018 ’S Central av. Arlington 2517 W Washington Banner 456 S Main Bard 446 5 Hill Bijou 4006 E 1st California 810-812 ’S Main California Theatre S Pedro 1038 S Pacific Casion Theatre 4313 S Central av Chotiner Bros 805 S Vermont av Circle Theatre 6013 Moneta-av Clune’s Broadway Theatre 528 S Bway College Theatre 447 rSHill Columbia Theatre 238 S Spring Crescent 4711 S Western av Dalton’s Broadway 534 S Bway Dayton Theatre 509 W v 28 De Luxe Theatre 656 S Alvarado Dreamland Theatre 3021 S Main Electric Theatre 212 N Main Elite Theatre 3818 South Park av Empire 2129 W Pico Empire 122 W 5th S Pedro Empress Theatre 4108 S Bway Encell Theatre 8612 Moneta av Estella Theatre X515 N Main Fairyland Theatre 1122 W tth Favorite 1873 W Jefferson Fedora'Theatre 2698 W Pico Gayety Theatre 2407 $ Central av Gem 649 S Main Globe Theatre 204 W 6th 5 Pedro Gore’s Capitol Theatre 338 5 Spring Gore’s Optic Theatre 633 5 Main Granada 7425 Sunset blvd Grand Theatre 110 5 Main 4rauman’s Hollywood Egyptian Theatre 6708 Hollywood blvd Grauman’s Metropolitan Theatre S Hill ne cor 6th Grauman’s Million Dollar Theatre Bway at 3d Grauman’s Rialto Theatre 812 S Bway Hollywood Theatre 6764 Hollywood, blvd Home Theatre 3945 S Western av Hunley O O 5115 Hollywood blvd Idle Hour The 8512 Compton av Iris 6508 Hollywood blvd Jewel 3829 Whittier blvd Jurdan Theatre 8725 S Vermont av Keystone Theatre 1522 E 1st Kinema Theatre 640 S Grand av Lankershim Theatre 5319 Lankershim blvd Lnkshm Larchmont Theatre 149 N Larchmont blvd Lark 613 S Main La Salle Theatre 1898 W Adams La Tosca Theatre 2930 5 Vermont av Liberty Theatre The 266 S Main Lincoln Theatre 2604 N Bway Loew’s State Theatre 701 S Bway Lyceum Theatre 227 S Spring Lyric 1274 W 39th Majestic 407 5 Beacon S Pedro Meralta 2035 E 1st Merryland Theatre 1015 E 7th Miller’s 842 ’S Main Mission Theatre 838 S Bway Mission 4258 Moneta av Moneta Theatre 5263 Moneta av Moon Theatre 523 S Main New Apollo 5546 Hollywood blvd: New Garrick 802 S Bway New Georgia Theatre 1002 W 9th. New Palace 4727 Moneta av Novelty Theatre 136 S Main Olympus 2014 E 1st Optic Theatre X533 .S Main Palace. Theatre 2117 W Jefferson Paramount 6.528 Santa Monica blvd Pico Theatre The 736 W =Pico Picture Theatre The 545 S Main Playhouse Theatre 12341/k W 7th Poppy 2229 Brooklyn av Princess Theatre 121 W 1st Principal Theatre 423 N Main . Realart Theatre 931 W Jefferson Regent Theatre 4012 S Vermont av Regent Theatre 448 5 Main Republic 629 5 Main Rivoli 260 Sherman Way Van Nuys Rosebud Theatre 1940 :S Central av Royal 1718 S Main Shamrock Theatre 608 S Hill Star 3029 Whittier blvd Star Theatre 2710 S5,San. Pedro Starland Theatre 21634 N' Bway Strand 4409 Moneta av Sunbeam Theatre 1408 W Pico. Sunbeam Theatre 6722 Pasadena av Sunshine Theatre 5244 South Park av Superba TheatreX518 S Bway Symphony Theatre 614 S Bway Tally’s Broadway Theatre 833 S Bway Temple Theatre 5863 S Vermont av Theatorium 1624 Sunset blvd Tivoli Theatre 4217 5 Central av Tully J J 3818 South Park av Unique 40071/EB1st United Theatre 2488 W Washington United Theatres 219 W 7th rm 1009 Vermont Theatre 4365 5 Vermont av Victoria Theatre 2570 W Pico Victoria Theatre 115 W 6th S Pedro Virginia TheatreX529 5 Main Wigwam Theatre 6010 Moneta av Wilshire Theatre 331 5 Western av Wonderland The 315 S Main

coldercase
coldercase on March 19, 2015 at 4:21 pm

Joe Vogel, thanks so much for the detailed comment. It is not what I wanted to hear but the fascinating information more than made up for that. No wonder they weren’t in the Times! Much appreciated and you gave me some ideas on where to go from here. Thanks for going the extra mile in your reply. That’s golden.

Joe Vogel
Joe Vogel on March 18, 2015 at 6:31 pm

coldercase: Discovering the program at a given neighborhood theater on a given date is apt to be very difficult, if not impossible. As you’ve discovered, neighborhood theaters typically didn’t advertise in the metropolitan daily papers during the silent era.

Like small town theaters, neighborhood houses usually changed programs twice a week, and some theaters would have a monthly program printed up and distributed from the theater and from neighborhood stores. Some theaters did smaller weekly programs instead. In both cases, theaters would offset the cost by selling advertising space to local businesses.

These programs were undoubtedly thrown out by most people at the end of the month, though I’m sure a few pack rats saved a few of them, but if any have survived to this late date I’m not aware of them. Even if any copies have survived, there’s no telling where they might be. There are undoubtedly some programs in the hands of collectors of movie-related ephemera, but the odds that programs from any of these three theaters are among them are very small, and the chances of any of them being from August, 1924, vanishingly small.

By the 1920s a few districts of Los Angeles had daily or weekly neighborhood newspapers, but I’m not aware of any that were published for the area around these three theaters. Someone at the public library might know for sure if there was one or not, though even if there was there’s no guarantee that its archive still exists, or that any of these theaters advertised in it.

It’s also very unlikely that the business records of any of these theaters have survived, or the records of the distribution companies that provided films to them, though those records would certainly have told which theaters had which films on any given date.

As the Realart/New University was very close to the USC campus, I had hoped that there might be an ad for it in the school’s student newspaper, but in the three issues of The Southern California Trojan from August, 1924, that the USC Digital Library has online the only movie theater advertised was the California, at Main and 8th downtown.

I can’t think of any other sources that might have the information you want, but one thing that’s certain is that these neighborhood theaters would not have been showing first-run movies from the important studios. Big movies from big studios wouldn’t have been available to them until weeks or even months after they had finished their runs in larger theaters. Whatever they were showing in August, 1924, would have been something that had been shown in the downtown theaters earlier that year, unless they were movies from the “poverty row” studios (usually adventure films or westerns) that typically never got shown at the major theaters.

coldercase
coldercase on March 18, 2015 at 11:56 am

Hi everyone. Great site that helps with research a lot. It added a little atmosphere to my book Colder Case and now it turns out what was playing in August of 1924 in a theater on Jefferson could be important to my second book, Uncivil Twilight. Thanks to this thread I’ve made progress via the lapl.org city directories:

Theaters 1923

Favorite 1873 W Jefferson
Palace Theatre 2117 W Jefferson
Realart Theatre 931 W Jefferson

Theaters 1926

St Andrews Theatre 1875 W Jeff
Palace Theatre 2117 W Jeff
New University Theatre 931 W Jeff

The L.A. Times does not list these in the “what’s playing” section of the paper for 1924. A lot of other theaters, but not any of these that I can find. Would anyone mind suggesting how to discover which of these were active in 1924 (all 3 seem to have been) and what was playing?

Thanks.

Joe Vogel
Joe Vogel on January 7, 2014 at 5:11 pm

This brief item from The Moving Picture World of July 29, 1916, reveals that this house was called the St. Andrews Theatre both before and after it was called the Favorite Theatre: “LOS ANGELES, CAL—The St. Andrews theater at 1873 West Jefferson street is now being conducted by F. B. Hanawalt.”

Joe Vogel
Joe Vogel on March 7, 2012 at 6:58 am

The new page for the De Luxe Theatre on Alvarado Street can be found at this link.

Joe Vogel
Joe Vogel on March 6, 2012 at 8:47 pm

Ponderpig: In 1923, your father and grandmother would have gone to the De Luxe Theatre on Alvarado Street. This house on Jefferson Avenue was then called the Favorite Theatre. The De Luxe Theatre on Alvarado Street was in operation by 1914, and continued at least into 1927. It does not appear in the 1929 city directory, so it had closed by then. My guess would be that it was unable to survive the competition from the new Westlake Theatre, which opened at 636 Alvarado in 1926. I’ve been unable to find any indication that a theater ever operated in this location again.

Note that this means that the earlier comments about the organ that was installed in the De Luxe Theatre in 1921 also pertain to the Alvarado Street house, not this Jefferson Boulevard house.

The Alvarado Street De Luxe is not yet listed at Cinema Treasures. I’ve submitted it for inclusion. A page for it should appear within a day or two, when a link to it will show up in the “Newest Theaters” section on the home page.

The earliest listing I can find for a theater at 1873 Jefferson Boulevard is in the 1923 city directory, in which it is listed as the Favorite Theatre (it might have opened earlier, but I don’t have access to directories between 1915 and 1923.) By 1926, it was listed as the St. Andrews Theatre, which is also listed as in the 1927 and 1929 directories. No theater is listed for the address in the 1932 directory, but by 1936 it was open again as the De Luxe Theatre.

Ponderpig
Ponderpig on March 6, 2012 at 7:06 pm

I have my father’s diary from 1923, when he was sixteen and newly arrived in LA. On May 12, he wrote, “Went out to Montebello in the afternoon and came back with Ken in his Ford. Went with mother to the DeLuxe to see Priscilla Dean in “The Flame of Life.”

dallegro
dallegro on November 2, 2007 at 8:35 pm

In the 1930’s this priceless Mighty Wurlitzer found a new home at the First Congregational Church in Porterville, CA. Even though the Theater sadly no longer exists, this incomparable pipe organ is where it will always be played and revered. Over the past decades it has been refurbished, repaired, and expanded. It now boasts twenty-four ranks and a host of new divisions. See at
http://www.portervillecongregationalchurch.org/

kencmcintyre
kencmcintyre on August 13, 2007 at 5:28 pm

Listed as the Favorite Theater in the 1925 city directory, so that should be an aka.

kencmcintyre
kencmcintyre on June 10, 2007 at 7:54 pm

All that’s left are some tiles at the front of the space.

William
William on May 14, 2004 at 10:19 am

Over the history of film exhibition. There were theatres that were called negro theatres. That served the Afro-American population in this country. At one time this theatre was listed as one of them.

William
William on October 17, 2003 at 8:30 am

The Deluxe Theatre was located at 1873 W. Jefferson Blvd.