Sand Theatre
2617 13th Street,
Gulfport,
MS
39501
2617 13th Street,
Gulfport,
MS
39501
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Yes, we actually had a small advertising room, just across from the main office, next to the men’s restroom. We made up the newspaper advertisments for both the Legion/Sand and Gulf Theatre there. In the 1960’s we ran a lot of ads, sometimes as much as half a page just for the Legion, depending on the pictures that were being played. Those were the good ole days!
I recall taking the whole day in sorting the thousands of entries from Patrons of the Legion who entered the contest to rename the Theatre. I had entries all over the desk in the advertising room and all over the floor. There were numerous bags full of entries that had been put in big bulk pop corn storage bags. At that time we popped up and kept pop corn in the popping and storage room for the warmer in the concesssion as it was needed. That pop corn sat there sometimes for a week or more before it was all transfered to the concession warmer. Needless to say, the pop corn sales were the best on weekends when one of the concession workers was having to pop fresh pop corn most of the day. Actually, not every entrant actually received their free pass as had been advertised. I always thought this was wrong, but it did not hurt the patronage of the theatre.
The actual street address for the Sand/Legion Theatre was 2611 13th Street, Gulfport, MS. acccording to the city directory for 1953/54.
The orginal Sand/Legion Theatre that was destroyed by the fire was located at about 2617 13th Street next to the Gulf and Ship Island Railroad building.