Fleur Cinema & Cafe

4545 Fleur Drive,
Des Moines, IA 50321

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rivest266
rivest266 on July 26, 2012 at 5:00 pm

November 25th, 1970 grand opening ad has been uploaded here in the photo section.

CSWalczak
CSWalczak on August 13, 2010 at 1:38 am

Poor JV: it was actually Essaness. (I think I remembering reading somewhere that this was a name created by phonetically rendering “S & S” – the first letters of the original owners' last names).

A recent story, with video, about this cinema: http://www.kcci.com/r/24606787/detail.html

Joe Vogel
Joe Vogel on May 22, 2009 at 11:06 pm

That should read “Esseness” rather than Essanass. My mind has been wandering into Beavis and Butthead territory again.

Joe Vogel
Joe Vogel on May 22, 2009 at 7:46 pm

The Fleur Four Theatre was actually opened in 1970, and was originally operated by Dubinsky Brothers Theatres. The November 2, 1970, issue of Boxoffice Magazine said that Irwin Dubinsky had spent the day of October 26 checking on the progress of the Fleur Four, and that the planned opening date was November 18. The new four-plex would have 1,250 seats.

The Dubinsky circuit, based in Lincoln, Nebraska, grew rapidly in the 1970s. They apparently operated the Fleur Four until the company was bought out by Chicago-based Excellence Theatres (formerly Essanass Theatres) in 1989. At the time of the sale, Dubinsky operated 127 screens. Carmike Cinemas took over management of Excellence Theatres in 1992.

Logan5
Logan5 on May 22, 2009 at 6:08 pm

Zip code is 50321 for what it’s worth.

Logan5
Logan5 on May 22, 2009 at 6:06 pm

The Fleur 4 Theatre was open at least as early as the spring of 1974 as I remember seeing Disney’s “Superdad” there then.