Holly Theatre

608 Court Street,
Beatrice, NE 68310

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Joe Vogel
Joe Vogel on April 8, 2009 at 8:40 pm

On January 25, 1941, Boxoffice Magazine said that Frank Hollingsworth, operator of the Pix and Rialto Theatres in Beatrice, was planning to remodel a building almost directly across the street from the Pix into a 400-seat theater. It was expected to be open by March.

The Victory is mentioned in various issues of Boxoffice through the 1940s, and then the September 10, 1949, issue ran an item under the headline “Remodeled Theatres Open” says that, over the weekend, Frank Hollingsworth had opened the Holly Theatre, formerly the Victory, at Beatrice.