Palace Theatre

807-811 Texas Avenue,
Houston, TX 77002

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Joe Vogel
Joe Vogel on November 28, 2011 at 5:01 am

A biography of architect John Lawrence Mauran indicates that this theater was designed toward the end of the period when he was a partner in Mauran, Russell & Garden (with Ernest John Russell and Edward G. Garden,) and before the successor firm of Mauran, Russell & Crowell was formed (note correct spelling of William DeForrest Crowell’s surname.) Garden left the firm in 1909, the year this theater would have been designed, and Crowell became a partner in 1911, the year after the theater opened.

kschneiderstl on November 27, 2011 at 7:55 pm

This theatre has another St. Louis connection: It was once managed by famous cyclist William Sachtleben. Sachtleben was from Alton, IL and gained notoriety when he and Thomas Allen, from nearby St. Louis, MO, traveled around the world on bicycles in 1892. They wrote a book about their travels and Sachtelben later returned to Turkey to locate Frank Lenz, another cyclist who went missing in a separate attempt to cycle around the world. This was the subject of a 2010 book entitled The Lost Cyclist.

Postcard image and article here:

Joe Vogel
Joe Vogel on March 31, 2011 at 6:45 am

I still can’t find confirmation that John Eberson designed or remodeled this theater. Eberson designed the third Majestic, opened January 29, 1923. The day Eberson’s Majestic opened, this theater was renamed the Palace, according to the book “Cinema Houston” by David Welling and Jack Valenti.

As the Palace it housed a stock company, and served various other uses, including stints as a church and as a theater for radio broadcasts, until it was remodeled in 1937 and reopened as the Zoe Theatre. The Zoe ran westerns for about a year, then foreign films, and even attempted a revival of vaudeville. After being closed for some time, the house reopened in 1945 as a Spanish language movie theater called the Neuvo Palacio, but soon closed its doors for the last time, on April 3, 1946. The theater was demolished to make way for an expansion of the Houston Chronicle building.

Joe Vogel
Joe Vogel on September 7, 2010 at 9:57 am

Is there a source attributing the original, 1910 design of this theater to John Eberson, or did he just design a later remodeling? (The project index from the Wolfsonian Collection should say, but I can’t check it now as the computer I’m stuck with won’t open .xsl spreadsheets.)

I found this index entry citing an item in a 1912 issue of The Western Architect which attributes the design of a Majestic Theatre in Houston to the St. Louis firm of Mauran & Russell. I would presume it referred to this house built in 1910. Mauran & Russell designed a number of buildings in Texas during this period, judging from the results of a Google search on their name, so it seems plausible that they designed the second Majestic.

sepiatone on January 27, 2010 at 8:22 pm

This theater should be updated to “demolished”. The Chase Tower and the Houston Chronicle now occupy the 800 Block of Texas Avenue. Graeme’s hunch is correct.

According to original 1910 ads for this theater, O.W. Mitchell, with the firm of Mitchell & Halbach Company of Chicago, Illinois, was a decoration design consultant.