1567 Broadway,
New York, NY 10036

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DavidZornig on November 29, 2014 at 4:18 pm

You are correct Mike (saps), 1969.

NYer on November 26, 2014 at 6:28 pm

For techman707 a trip down memory lane for you in the photo section.

Mike (saps)
Mike (saps) on November 25, 2014 at 7:54 am

Photo of The Ten Commandments playing here is not from 1956, since Funny Girl is playing across the street at the Criterion.

DavidZornig on November 22, 2014 at 8:55 pm

1934 photo added, credit Duke University Collection.

DavidZornig on September 24, 2013 at 6:22 pm

I should add “Debut” closed after only 5 performances because of poor reviews. But even if it was the last live show as the Holiday, it was still 1956. But early enough in the year that there is likely little record of it other than her website.

DavidZornig on September 24, 2013 at 6:06 pm

I just added a photo of the Holiday Theatre, with the live show “Debut” starring Inger Stevens on the marquee. According to her website it opened there 2/22/56. Which means live theater lasted one more year than the 1955 date in the Overview.

techman707 on July 21, 2012 at 7:09 am

Yeah, they were a pain to work with and slide into a row, which is probably had to do with why they changed them on “some” of the RKO theatres in later years. But, I feel they added a really “expensive” solid look to the marquee. Loew’s also used them years ago, but, they converted to the newer type hanger letters around the time florescent tubes began to replace bulbs behind the letters.

Al Alvarez
Al Alvarez on July 20, 2012 at 7:40 pm

They were also made of metal and very heavy and awkward to work with on a ladder.

Mike (saps)
Mike (saps) on July 20, 2012 at 6:47 pm

Yes! I love those letters. I first saw them on the RKO Kenmore in Brooklyn when I was 10 while waiting outside a bank for my grandmother to complete her business. (Reflections in a Golden Eye was playing…I finally saw it years later, and oh, boy, would that have changed my life if I’d seen it at that tender age!!) It was love at first sight for those block letters. I think the Kenmore used them all the way to its closing, but I’m not sure.

techman707 on July 20, 2012 at 1:00 pm

Oh, I see what you’re talking about. But, those older type letters are actually flat and have no dimention. I like the old RKO type letters, which were all black and just allowed the light to shine through the raised letters in the solid black square.

Mike (saps)
Mike (saps) on July 19, 2012 at 5:46 pm

Regarding the post of June 24, 2012, showing the old marquee and the new marquee, I never liked the new “modern silhouette letters” — they seem so bland and take the creativity out of showmanship.

techman707 on July 19, 2012 at 3:44 pm

Saps, the marquee on the Forum (Gotham) was never changed (that I’m aware of). In looking at the Boxoffice Magazine post by Tinseltoes on July 1, confirms it.

The only difference is that they were using a transparency for Tarzan. Are you referring to something different? I know they ruined the marquee on the Palace when they used the air-space for that high rise.

techman707 on July 19, 2012 at 1:18 pm

Tinseltoes, Seeing the story about the Forum Theatre, back when they were running “The Sky Above, The Mud Below”, brings back memories of a better time, for both the industry and the country. However, thinking about how it is today is personally very depressing to me. But I still appreciate all your posts.

Zandi on June 19, 2012 at 8:54 am

I just found an old program from central theatre in an old book. It is Carl Laemmle’s photo-dramatization of “the man who laughs” starring Conrad Veidt. I think it is probably from 1928 or 1929 ( no date on it) does anyone know if there are collectors of old theatre programs?

techman707 on May 22, 2012 at 3:32 pm

That sucks! There won’t be ANY theatres left in NY. Did you hear that AMC Theatres was sold to a Chinese company? I wonder what they’re going to do?

bigjoe59 on May 22, 2012 at 2:05 pm

Hello- while the body of the theater(the auditorium)had been converted to the U.S.A. disco and subsequently demolished to build the swanky W hotel the lobby area stills stands as is still operates as the Roxie deli.

techman707 on July 7, 2011 at 8:26 am

You could be right about “Dinner” opening at the Victoria. The Astor, Victoria and the Forum all meld together in my mind since they were all DUMPS as far as I’m concerned. When they closed the Astor & Victoria I didn’t shed a tear. Despite their location, unlike the other Broadway theatres that had 2 projectionists on a shift, those dumps only had one man. Although if you go back before 1950, they ALL had two men (except the Music Hall, which had 3 and at one point 4 men).

Al Alvarez
Al Alvarez on July 7, 2011 at 6:03 am

“Dinner” premiered at the Victoria and Beekman.

That December “DOLITTLE was at the State, "GONE WITH THE WIND” was at the Rivoli, “FAR FROM THE MADDING CROWD” at the Capitol, “THE AMBUSHERS” at the De Mille and “CAMELOT” at the Warner.

The Forum was showing “THE PRESIDENT"S ANALYST”.

dennisczimmerman on July 6, 2011 at 9:30 pm

Now I think I have lost it. I could have sworn I read a comment on this theatre listing about “Guess Who’s Coming to Dinner” hving it’s premiere at this theatre. Darn if I can find it now!!!!

dennisczimmerman on July 6, 2011 at 9:24 pm

In December 1967 I made one of my weekend trips to NYC. I saw “Doctor Dolittle” the night before and went Saturday afternoon to see “Guess Who’s Coming to Dinner” at the Victoria Theatre. I know it was the Victoria as it was the first and only time I patronized that theatre. Most of my trips to NYC I saw the roadshow attractions at the Criterion, Rivoli, DeMille, Warner, Loew’s State and Capitol. Those were the days. Can anyone else confirm that my memory is not playing tricks on me???

techman707 on March 18, 2011 at 12:55 pm

“Tomorrow (3/19) will mark the 52nd anniversary of the opening of the NYC premiere engagement of Walt Disney’s "The Shaggy Dog,”
posted by Tinseltoes on Mar 18, 2011 at 10:38am"

Although I’ve become senile and somtimes I can’t remember what I did yesterday, I remember the opening of “The Shaggy Dog” as though it was just yesterday. It’s strange what I can remember over 50 years ago and yet current things draw a blank.

Al Alvarez
Al Alvarez on January 7, 2011 at 10:29 am

An ad for the December 1957 re-opening as the Odeon.

View link

techman707 on August 18, 2010 at 9:56 am

Thanks for the search tip Ken, I appreciate it.

Ken Roe
Ken Roe on August 18, 2010 at 8:10 am

techman; The former Demille Theatre is listed on this site as the Embassy 1,2,3 Theatre. To search correctly, you need to search under ‘name’, then if that name doesn’t come up, untick that box and tick ‘previous names’ box and click the search button again.

Theatres are normally listed on Cinema Treasures under their last operating name, with aka’s available to search under previous name (if known). The aka’s are also above the theatre name on each page (in rather feint typeface).

techman707 on August 18, 2010 at 7:56 am

The “Forum 47th STREET”, as it was known when I worked there was operated by Ellson Theatres, a father and son team. However, it was the son, Peter Ellson that appeared to run everything. They also had the 46 ST Newsreel Theatre, aka, The Embassy Theatre and the Guild 50th, on the side of Radio City.

As a projectionist (now retired)I worked a minimuim of 100 different theatres over the years, some only a few shifts and a few long term jobs (5 years or more) over the years. I worked at the Forum in 1967 for the premiere of “Guess Who’s Coming To Dinner” where I met Stanley Kramer at that time.

The database here is very strange, I almost didn’t find this theatre. Shortly after working at the Forum, I worked across the street at the “DeMille Theatre” however, I can’t find it listed in the database. I realize that the theatre originally opened in 1905 as the Columbia Burlesque and in later years was taken over by Loews and renamed the “Mayfair Theatre” before it was finally named “The DeMille Theatre” by Walter Reed in 1959 for the premiere of Spartacus, yet, I can’t find it on any of those names.

I worked at the Demille until the fire in 1973. It was operated by an independent operator for a short time until it was taken over by Ellson. It was turned into a Triplex and was incorporated into the “Embassy” theatre name along with the 46th Street Newsreel Theatre. I believe they were called Embassy 2, 3, 4, the Embassy 46 being Embassy 1.