1567 Broadway,
New York, NY 10036

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DavidZornig on September 25, 2013 at 2:22 am

I should add “Debut” closed after only 5 performances because of poor reviews. But even if it was the last live show as the Holiday, it was still 1956. But early enough in the year that there is likely little record of it other than her website.

DavidZornig on September 25, 2013 at 2:06 am

I just added a photo of the Holiday Theatre, with the live show “Debut” starring Inger Stevens on the marquee. According to her website it opened there 2/22/56. Which means live theater lasted one more year than the 1955 date in the Overview.

Tinseltoes on August 17, 2012 at 5:05 pm

Pictured as the Central in this 1928 trade ad: archive

techman707 on July 21, 2012 at 3:09 pm

Yeah, they were a pain to work with and slide into a row, which is probably had to do with why they changed them on “some” of the RKO theatres in later years. But, I feel they added a really “expensive” solid look to the marquee. Loew’s also used them years ago, but, they converted to the newer type hanger letters around the time florescent tubes began to replace bulbs behind the letters.

AlAlvarez on July 21, 2012 at 3:40 am

They were also made of metal and very heavy and awkward to work with on a ladder.

Mike (saps)
Mike (saps) on July 21, 2012 at 2:47 am

Yes! I love those letters. I first saw them on the RKO Kenmore in Brooklyn when I was 10 while waiting outside a bank for my grandmother to complete her business. (Reflections in a Golden Eye was playing…I finally saw it years later, and oh, boy, would that have changed my life if I’d seen it at that tender age!!) It was love at first sight for those block letters. I think the Kenmore used them all the way to its closing, but I’m not sure.

techman707 on July 20, 2012 at 9:00 pm

Oh, I see what you’re talking about. But, those older type letters are actually flat and have no dimention. I like the old RKO type letters, which were all black and just allowed the light to shine through the raised letters in the solid black square.

Mike (saps)
Mike (saps) on July 20, 2012 at 1:46 am

Regarding the post of June 24, 2012, showing the old marquee and the new marquee, I never liked the new “modern silhouette letters” — they seem so bland and take the creativity out of showmanship.

techman707 on July 19, 2012 at 11:44 pm

Saps, the marquee on the Forum (Gotham) was never changed (that I’m aware of). In looking at the Boxoffice Magazine post by Tinseltoes on July 1, confirms it.

The only difference is that they were using a transparency for Tarzan. Are you referring to something different? I know they ruined the marquee on the Palace when they used the air-space for that high rise.

techman707 on July 19, 2012 at 9:18 pm

Tinseltoes, Seeing the story about the Forum Theatre, back when they were running “The Sky Above, The Mud Below”, brings back memories of a better time, for both the industry and the country. However, thinking about how it is today is personally very depressing to me. But I still appreciate all your posts.

Tinseltoes on July 19, 2012 at 8:43 pm

Pictured as the Forum in this 1962 showmanship article: Boxoffice

Tinseltoes on July 10, 2012 at 4:13 pm

Featured as the Holiday in this 1954 trade ad for a Columbia sizzler: boxoffice

Tinseltoes on July 1, 2012 at 5:48 pm

The Gotham was featured in this two-page trade ad in 1947 for RKO’s “Tarzan and the Huntress”: boxofficemagazine

Tinseltoes on June 24, 2012 at 5:53 pm

See photos at bottom of this page for changes to the marquee of the Central Theatre at the time of the 1939 New York World’s Fair: boxofficemagazine

Tinseltoes on June 19, 2012 at 9:26 pm

There are many collectors of such programmes. If the programme is in good or better condition, you might consider putting it up for auction on E-Bay. There are also many dealers in such items. You can find some of them advertised in periodicals like Classic Images. Check their website, which I think is

Zandi on June 19, 2012 at 4:54 pm

I just found an old program from central theatre in an old book. It is Carl Laemmle’s photo-dramatization of “the man who laughs” starring Conrad Veidt. I think it is probably from 1928 or 1929 ( no date on it) does anyone know if there are collectors of old theatre programs?

techman707 on May 22, 2012 at 11:32 pm

That sucks! There won’t be ANY theatres left in NY. Did you hear that AMC Theatres was sold to a Chinese company? I wonder what they’re going to do?

bigjoe59 on May 22, 2012 at 10:05 pm

Hello- while the body of the theater(the auditorium)had been converted to the U.S.A. disco and subsequently demolished to build the swanky W hotel the lobby area stills stands as is still operates as the Roxie deli.

techman707 on July 7, 2011 at 4:26 pm

You could be right about “Dinner” opening at the Victoria. The Astor, Victoria and the Forum all meld together in my mind since they were all DUMPS as far as I’m concerned. When they closed the Astor & Victoria I didn’t shed a tear. Despite their location, unlike the other Broadway theatres that had 2 projectionists on a shift, those dumps only had one man. Although if you go back before 1950, they ALL had two men (except the Music Hall, which had 3 and at one point 4 men).

AlAlvarez on July 7, 2011 at 2:03 pm

“Dinner” premiered at the Victoria and Beekman.

That December “DOLITTLE was at the State, "GONE WITH THE WIND” was at the Rivoli, “FAR FROM THE MADDING CROWD” at the Capitol, “THE AMBUSHERS” at the De Mille and “CAMELOT” at the Warner.

The Forum was showing “THE PRESIDENT"S ANALYST”.

dennisczimmerman on July 7, 2011 at 5:30 am

Now I think I have lost it. I could have sworn I read a comment on this theatre listing about “Guess Who’s Coming to Dinner” hving it’s premiere at this theatre. Darn if I can find it now!!!!

dennisczimmerman on July 7, 2011 at 5:24 am

In December 1967 I made one of my weekend trips to NYC. I saw “Doctor Dolittle” the night before and went Saturday afternoon to see “Guess Who’s Coming to Dinner” at the Victoria Theatre. I know it was the Victoria as it was the first and only time I patronized that theatre. Most of my trips to NYC I saw the roadshow attractions at the Criterion, Rivoli, DeMille, Warner, Loew’s State and Capitol. Those were the days. Can anyone else confirm that my memory is not playing tricks on me???

Tinseltoes on April 15, 2011 at 3:02 pm

Fifty-seven years ago today, UA’s “Witness To Murder,” with Barbara Stanwyck in the title role, opened its world premiere engagement at what was then known as Michael Rose’s Holiday Theatre. Co-starring George Sanders and Gary Merrill, the B&W suspenser was projected on the Holiday’s W-I-D-E Vision Screen. Advertising compared it to Stanwyck’s classic “Double Indemnity” and “Sorry, Wrong Number,” but critics didn’t agree and it ended up as a supporting feature in its neighborhood release.

Tinseltoes on April 4, 2011 at 8:55 pm

Fifty-eight years ago today, Republic’s The Lady Wants Mink" opened its NYC premiere engagement as the Holiday Theatre’s Easter attraction. Filmed in Republic’s own TruColor process, the romantic comedy starred Ruth Hussey, Dennis O'Keefe, Eve Arden, and William Demarest. Advertising claims like “How a Mink Can Make a Monkey Out of a Man!” failed to attract crowds. After its Holiday Theatre run, the film landed on the Loew’s circuit as supporting feature to Paramount’s Technicolored “Shane.”

techman707 on March 18, 2011 at 7:55 pm

“Tomorrow (3/19) will mark the 52nd anniversary of the opening of the NYC premiere engagement of Walt Disney’s "The Shaggy Dog,”
posted by Tinseltoes on Mar 18, 2011 at 10:38am"

Although I’ve become senile and somtimes I can’t remember what I did yesterday, I remember the opening of “The Shaggy Dog” as though it was just yesterday. It’s strange what I can remember over 50 years ago and yet current things draw a blank.